
Building a Pro-Animal Future Our 10-Year Plan: Episode 1
Sep 24, 2025
Eva Hamer unveils a bold 10-year plan focused on building a grassroots political movement to end factory farming. She emphasizes the power of ballot initiatives as a way for activists to bypass legislatures and engage voters directly. The conversation highlights the importance of political savvy in animal rights efforts and how losing measures can shift public opinion over time. With insights from pilot campaigns and the need for tangible victories, listeners are encouraged to join a movement that promises to create meaningful change for animals.
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Grassroots-Powered Political Movement
- Pro-Animal Future centers on grassroots voters, volunteers, and small donors rather than big institutional funding.
- The organization aims to convert public support into laws that accelerate society away from animal farming.
Civic Framing Unlocks Broad Support
- People shift from resistant consumers to supportive voters when issues are framed as civic choices rather than personal ones.
- Engaging people as voters unlocks broad latent support for ending factory farming.
Welcome Non-Vegan Activists
- Recruit and welcome activists regardless of personal purity on diet to broaden movement participation.
- Focus on political engagement over enforcing vegan-only activism to grow the base.
