
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Jul 18, 2016 • 37min
25: Networking with Erica Castner
Business Coach & Networking Expert Erica Castner is our guest. She shares tips and advice for small business owners, and her own story of transitioning from her career to becoming her own boss. She helps professionals and business owners identify and overcome the limiting anchors that hold them back from achieving success. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 11, 2016 • 52min
24: Sales & Leadership with Tim Sanders
Tim Sanders, best selling author and speaker joins us to discuss his latest book: Dealstorming. He shares advice for small business owners on solving problems and winning new business. "Dealstorming" is Tim Sanders’ term for a structured, scalable, repeatable process that can break through any sales (or other business challenge) deadlock. It's brainstorming with a lot more process around it. He calls it “a Swiss Army knife for today’s toughest sales & business challenges.” It fixes the broken parts of the brainstorming process and reinvigorates account management and small business owners for today's increasingly complicated environments. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 4, 2016 • 46min
23: Franchise Consulting with Nick Neonakis
Franchise Consultant and Author of "The Franchise MBA", Nick Neonakis is our guest on this episode. Considering investing in a franchise? He shares valuable advice and guidance on franchising. Listen for the FREE offer from Nick! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 4, 2016 • 39min
22: Resources for Success
Discussion of the personal and business productivity tools, systems and resources we use to stay organized and operate our small businesses. As small business owners we must be aware of our strengths and weaknesses, and implement systems, tools and leverage other people to complement our weaknesses.

Jun 27, 2016 • 42min
21: Business Coaching with Kelly Roach
Business Coach, Business Owner and best selling Author: Kelly Roach. In this episode we interview Kelly Roach, author of "Unstoppable - 9 Principles for Unlimited Success" and the founder of Kelly Roach Coaching. She also hosts an informative podcast called Unstoppable Success Radio. In this interview she shares highlights from her book, and tips and advice for small business owners and professionals. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 20, 2016 • 39min
20: Marketing Planning Basics
Introduction to Marketing Planning for small business owners. David & Henry share their advice on how to plan for your limited marketing and advertising budgets. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 20, 2016 • 38min
19: Lead Gen with David Ristuccia
Lead Generation and Online Marketing expert joins us to share advice and tips for small business owners. David Ristuccia with Bold Digital Marketing is our featured guest this week! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 13, 2016 • 33min
18: Franchising with Sara Waskow
Franchise Consultant and FranNet DFW owner shares her story and advice for those considering buying a franchise business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 6, 2016 • 34min
17: Virtual Office Services with Tobie Beck
Virtual Assistants, Virtual Offices, Back-Office Services - how the small business owner can use virtual services to outsource low-value tasks and focus on growing the business. Tobie Beck, Executive Director with PrideGroupCo, share advice and tips for small business owners. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 6, 2016 • 9min
16: Three Benefits of Franchising
There are three critical benefits that we believe you should consider when evaluating and selecting a franchise that’s right for you: the brand, the leverage, and the systems. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com