The How of Business - How to start, run, grow and exit a small business.

Small business failure shared and dissected. Henry & David discuss their recent business failure and closing of one of their restaurant locations. They share the emotional aspects of this failure as entrepreneurs, and lessons learned – what they missed, what they considered in deciding to close the location, and what they will do differently in future small business ventures. As a small business owner you must plan to succeed but be prepared for failure – it’s how to you respond to inevitable failures that determines your ultimate success as an entrepreneur. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It’s your declaration of what you stand for and is the basis of your company’s culture. In this short episode Henry highlights the “6 Steps to Deliver Remarkable Service” and you can download our Customer Experience Manifesto from the show notes page. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Blogging & online content expert, and small business owner Kellen Kautzman is our guest. He went from school teacher to becoming his own boss, and now owns a successful online marketing agency. Kellen shares his entrepreneurial journey and tips & advice on how to create and share content online to help you start and grow your small business. He helps his clients with internet marketing, including content creation, and Search Engine Optimization (SEO). This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey. He became his own boss after being frustrated by unrealistic expectations at his last sales position. He started his small business on the side, and bootstrapped and grew it into School Spirit Vending – a franchise business on the cutting edge of both the vending and school fundraising industries. Matt believes in taking decisive action and growing his business through relatively low risk investments. Visit the Show  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to hire remarkable employees for your small business – Part 2.  The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike’s consulting business teaches professionals and small business owners how to leverage the power of LinkedIn to generate contacts and leads. He also shares his entrepreneurial story, transitioning from a successful sales career to becoming his own boss. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to hire remarkable employees for your small business – Part 1.  The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job postings, and the screening and interview process. On the show notes page (www.TheHowOfBusiness.com) download an example Job Description and Job Posting. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he currently owns a carpet cleaning business and a consulting business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why the post click experience, and commitment, are critical to the success of a campaign. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Delegating effectively is critical to growing your small business. Henry & David discuss tips and techniques on how to improve your delegation skills. Download the Delegation Form from our show notes page: www.TheHowOfBusiness.com  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com