

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Jul 4, 2016 • 46min
23: Franchise Consulting with Nick Neonakis
Franchise Consultant and Author of "The Franchise MBA", Nick Neonakis is our guest on this episode. Considering investing in a franchise? He shares valuable advice and guidance on franchising. Listen for the FREE offer from Nick! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 4, 2016 • 39min
22: Resources for Success
Discussion of the personal and business productivity tools, systems and resources we use to stay organized and operate our small businesses. As small business owners we must be aware of our strengths and weaknesses, and implement systems, tools and leverage other people to complement our weaknesses.

Jun 27, 2016 • 42min
21: Business Coaching with Kelly Roach
Business Coach, Business Owner and best selling Author: Kelly Roach. In this episode we interview Kelly Roach, author of "Unstoppable - 9 Principles for Unlimited Success" and the founder of Kelly Roach Coaching. She also hosts an informative podcast called Unstoppable Success Radio. In this interview she shares highlights from her book, and tips and advice for small business owners and professionals. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 20, 2016 • 39min
20: Marketing Planning Basics
Introduction to Marketing Planning for small business owners. David & Henry share their advice on how to plan for your limited marketing and advertising budgets. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 20, 2016 • 38min
19: Lead Gen with David Ristuccia
Lead Generation and Online Marketing expert joins us to share advice and tips for small business owners. David Ristuccia with Bold Digital Marketing is our featured guest this week! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 13, 2016 • 33min
18: Franchising with Sara Waskow
Franchise Consultant and FranNet DFW owner shares her story and advice for those considering buying a franchise business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 6, 2016 • 34min
17: Virtual Office Services with Tobie Beck
Virtual Assistants, Virtual Offices, Back-Office Services - how the small business owner can use virtual services to outsource low-value tasks and focus on growing the business. Tobie Beck, Executive Director with PrideGroupCo, share advice and tips for small business owners. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jun 6, 2016 • 9min
16: Three Benefits of Franchising
There are three critical benefits that we believe you should consider when evaluating and selecting a franchise that’s right for you: the brand, the leverage, and the systems. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

May 30, 2016 • 30min
15: Online Marketing with Janay Oliver
Online Marketing and Social Media expert, Janay Oliver, founder of My719Moms.com, discusses strategies for successful online marketing, challenges faced by small businesses, the evolution of online marketing strategies, navigating online marketing trends, defining target markets, and the importance of having a marketing plan for small businesses.

May 30, 2016 • 49min
14: Remarkable Customer Service
Henry Lopez and David Begin discuss delivering remarkable customer service in small businesses, emphasizing the importance of exceeding expectations, creating memorable experiences, and building a strong company culture. They explore hiring for personality over skills, the role of listening to staff and customers, and developing a culture of remarkable customer service through empowerment and active listening.