The How of Business - How to start, run, grow and exit a small business.

Online Marketing and Social Media expert, Janay Oliver, founder of My719Moms.com, discusses strategies for successful online marketing, challenges faced by small businesses, the evolution of online marketing strategies, navigating online marketing trends, defining target markets, and the importance of having a marketing plan for small businesses.

Henry Lopez and David Begin discuss delivering remarkable customer service in small businesses, emphasizing the importance of exceeding expectations, creating memorable experiences, and building a strong company culture. They explore hiring for personality over skills, the role of listening to staff and customers, and developing a culture of remarkable customer service through empowerment and active listening.

Live Streaming (Periscope, Facebook Live, etc.) & Online Marketing Expert Alessandra Colaci interview. She shares her entrepreneurial journey and expert marketing advice for small business owners. She is the founder of Influence Buz, which helps businesses increase their reach and collaborate with influencers to develop unique content for live streaming, social media, and online marketing. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Call to Action marketing and advertisement methods we have applied at our small businesses, including direct response ads, direct mail, and other marketing techniques.  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Franchising expert and small business owner: Kit Vinson, co-founder of FranMan, specializing in developing Operations Manuals for franchisors. Kit shares his entrepreneurial journey and valuable advice for businesses considering franchising their concept. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Marketing and business development expert: Tom Nunez, President Elect of the Dallas Fort Worth American Marketing Association. Tom has many years of expertise in marketing and business development and has led various organizations and his multiple entrepreneurial ventures. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Online and Social Media Marketing and how we have used it to start and grow our small businesses. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Small business owner shares his story and transition from corporate world to entrepreneur: Steve Alexander, owner of Private Water Fishing a member-based fishing club that offers a superior outdoor experience and some of the best bass fishing in Texas! Steve shares his experiences with becoming his own boss and managing his successful small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Business partnership success & challenges...we share our experiences with partnering, why we prefer to partner, and some tips for doing so successfully. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Franchising attorney shares tips and advice for small business owners: Earsa Jackson, an attorney and partner with Strasburger and an expert on franchise law. Earsa shares some valuable knowledge and tips for businesses that are considering offering franchises. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com