The How of Business - How to start, run, grow and exit a small business.

Digital marketing expert Adam Mann from Oostas shares tips on using Google Ads for small businesses. Topics include targeting specific customers, tracking ad performance, boosting website traffic, and increasing sales. The podcast provides insights on the significance of keywords, website content for SEO, optimizing conversions, avoiding common mistakes, success stories, and navigating the digital marketing landscape.

Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin. Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/ As the business owner, you, and perhaps your partners, must make all the important decisions. You can’t push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business? Small business owners must make decisions. Big decisions, along with small choices; all day, every day! To be a successful business owner, you must want to be the decision maker. Get the free download “2 Responsibilities Business Owners Must Embrace” at the show notes page for this episode. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing perfectionism in the small business workplace with Greg Chasson. Show Notes Page: https://www.thehowofbusiness.com/525-greg-chasson-managing-perfectionism/ How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover? How do you increase productivity by overcoming perfectionism in your small business workplace? Greg is the author of “Flawed: Why Perfectionism is a Challenge for Management.” Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator. He’s an Associate Professor at the University of Chicago in the Department of Psychiatry and Behavioral Neuroscience, where he’s also the Director of Behavioral Interventions of the Obsessive-Compulsive & Related Disorders Clinic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Top 5 Reasons Small Businesses Fail with host Henry Lopez. Show Notes Page: https://www.thehowofbusiness.com/524-5-reasons-businesses-fail/ Top 5 Reasons Small Businesses Fail – Is your Business Model Broken? This Top 5 Reasons Small Businesses Fail list is based on Henry's experiences as a business owner and business coach and available research and studies. Businesses can fail for any number of reasons, and often for a combination of reasons. Sometimes it may be out of our control but mostly it’s due to “operator error”. It’s because we either have a flawed business model or because we executed poorly. A great Business Idea is not the same as a solid Business Model – can the business operate profitably, and can it scale? On this episode Henry Lopez shares the top five reasons small businesses fail and tips on how to avoid them. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Bill Canady, with 30+ years of CEO experience, shares insights on taking command of your small business like a corporate CEO. Topics include developing strong leaders, aligning vision, and driving growth & profitability. He discusses his book 'The 80/20 CEO' and strategies for business success, focusing on setting clear goals, leveraging resources, and mastering business efficiency with the 80/20 principle.

Harry Max, executive player-coach and author, shares insights on managing priorities for better planning and decision-making. He discusses the art of prioritization in business operations, strategic prioritization processes, and effective methods for individuals, teams, and organizations. The podcast explores boosting team performance with the Speedboat Framework and prioritization habits for improved teamwork efficiency.

Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne. Show Notes Page: https://www.thehowofbusiness.com/521-daniel-feliciano-transforming-laundry/  Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne. Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by connecting customers with local gig workers for convenient, reliable service. “Your Laundry. Done, folded, delivered.” Daniel Feliciano is the CEO of Clotheslyne - Clotheslyne a pioneering gig economy company offering on-demand laundry service in 9 states and growing. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Buy or sell a small business through the BizBuySell Marketplace, with Bob House. Show Notes Page: https://www.thehowofbusiness.com/520-bob-house-biz-buy-sell/ Bob shares his unique perspectives on how you can buy or sell a small business through an online marketplace like BizBuySell.com. Robert A. House is the President of Business for Sale. He joined the company in 2012 and leads CoStar Group’s business for sale marketplace websites including BizBuySell.com, BizQuest.com and FindaFranchise.com. These websites represent the largest database of business for sale listings in the country. BizBuySell.com offers the internet's largest business-for-sale marketplace, with approximately 65,000 business for sale listings annually available in the U.S., Canada, and Worldwide. Buyer resources include free valuation, buyer workbooks and business search capabilities. Seller resources include free valuation, business listing tools, and 3 listing categories. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler. Show Notes Page: https://www.thehowofbusiness.com/519-jeff-wetzler-tap-into-wisdom/ Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper connections, are hidden in plain sight. The insights we need live in the heads and hearts of people right around you. Yet too often, people don’t tell you what you most need to hear. Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he’s pursued this quest as a management consultant to the world’s top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized innovation organization. Jeff is the author of the new book “Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Business broker Patrick Lange discusses buying HVAC businesses, growth trends in the industry, navigating licensing requirements, addressing labor shortages, and the advantages of buying an existing business. He emphasizes the importance of attitude in hiring, providing education opportunities, and consultation for those interested in HVAC business ownership.