The How of Business - How to start, run, grow and exit a small business.

Is your small business profitable, and is the business consistently and sufficiently profitable? Show Notes Page: https://www.thehowofbusiness.com/537-profitable-small-business/ And if you’ve not started your business yet, when do you plan to be profitable? On a previous episode of The How of Business podcast, episode 532, Henry Lopez addresses higher-level question: Is Your Business Model Broken? How can you tell, and how do you fix it? A strong and healthy business model supports a business that is consistently profitable, can scale and remains competitive. On this episode Henry Lopez shares additional thoughts on Profitability. Because generating a consistent and sufficient profit is the primary reason we are in a for-profit business! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Creating Exceptional Customer Experiences in your small business with customer service expert Samantha Irwin. Show Notes Page: https://www.thehowofbusiness.com/536-samantha-irwin-customer-expereinces/ On this episode we discuss how to create consistently exceptional experiences for our customers. Samantha Irwin is an entrepreneur, speaker, and the founder of Kaizen Small Business Solutions. She is inspiring and educating teams to create exceptional Customer Experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses. With over 25 years of experience in leadership, Samantha's dual background in middle school teaching and boutique hotel ownership has uniquely positioned her to empower and educate business leaders and their front-line customer service staff. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results. Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/ Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners. Jessica Zoraida is an entrepreneur, speaker investor in women and person-of-color owned companies, and the CEO of Big Picture Results Inc., an Accounting and Tax company that helps small to mid-sized businesses bring more to the bottom line. Over the past 25 years, Jessica has learned hands-on best practices across Corporate Banking, Government and Small Business. Question topics addressed in this episode include: What are your recommendations for small business owners as to when and how to leverage the knowledge and expertise of a Bookkeeper and CPA? When should I hire a bookkeeper or CPA for my small business? What should I expect from a good CPA firm? How do I find a CPA for my small business? When should a small business owner consider engaging a Fractional CFO? What are one or two common mistakes small business owners make that keep them from being able to potentially realize tax savings? What’s a common mistake small business owners make that could potentially result in getting in trouble with the IRS? If my small business financials are a mess, where should I start? This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement. The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers. This episode highlights the 7 components of an effective marketing strategy for your business: Define Your Avatar or Ideal Client. Understand their Pains or Aspirations (that you can help them with). Describe the transformation you will help them achieve. Explain how your product or service will help them. Develop your Branding. Create and execute a Marketing Plan. Measure performance and adjust. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Pam Lopez, a small business owner and travel consultant since 2014, shares her journey from flight attendant to entrepreneurship. She discusses the joys and challenges of collaborating with family in her business. Pam emphasizes the importance of tailored travel plans and building client relationships over competing on price. She also highlights the rise in travel post-COVID and unveils popular destinations for 2023, including Mexico and Italy. Her insights offer valuable advice for aspiring travel consultants looking to thrive in a competitive landscape.

Is your business model up to par? Explore the critical differences between a business idea and a business model. Discover the importance of scalability and how it impacts growth while preventing bottlenecks. Dive into tactics for competing against larger rivals and learn why merely competing on price isn't sustainable. Lastly, get tips on reassessing and reinventing your business model to ensure continued profitability and efficiency. It's a deep dive into making your business not just survive, but thrive!

Dr. Ramesh Rao, an immigrant who arrived in America with just $200, shares his inspiring journey in medicine and entrepreneurship. He discusses the growth of his wife’s practice, Prima Medicine, and their efforts to establish a network of urgent care centers. Ramesh emphasizes the challenges of merging patient care with business operations, the importance of technology in practices, and lessons learned from navigating the healthcare landscape. His insights offer a unique perspective on building a successful medical practice as a couple.

How to make Complex Decisions in your small business. Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/ Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin. How do you make those critical or complex decisions that significantly impact the success of your business and your life? Henry and David dive deeper into the topic of Complex Decision Making. They explored everyday Decision Making on episode 526, and on this episode, they share their techniques and recommended method for complex decision making. Small Business Owners must make decisions. Big decisions, small choices; all day, every day! While you can and should delegate most of the day-to-day decisions, as the CEO of your business you remain responsible for the big complex decisions that must be made. And often, there may not be an obvious or “right” answer. Making big decisions can be daunting for small business owners, but following a structured approach can help ensure the best possible outcomes for the bigger decisions. And then over time, you develop the habit and ability to make big decisions more effectively. The 4-step decision making structure we propose includes the Decision Matrix Analysis (also known as the Weighted Decision Matrix or Multi-Criteria Decision Analysis). This tool helps you systematically evaluate and compare different options based on a set of defined criteria, allowing for a more structured and objective decision-making process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to build a Multi-Six Figure Etsy Business with Dylan Jahraus. Show Notes Page: https://www.thehowofbusiness.com/529-dylan-jahraus-etsy-business/ Etsy is the global marketplace for unique and creative goods. Etsy offers 100M+ items for sale, 9M active sellers, 96M+ active buyers, and people buying and selling in nearly every country in the world. Dylan Jahraus is a seasoned e-commerce entrepreneur with 10+ years of experience who transitioned from corporate e-commerce into scaling e-commerce entrepreneurs. Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M in profit within 6.5 years. In 2022, Dylan launched the Multi-Six Figure Etsy Blueprint. She fosters a vibrant community of 60,000+ YouTube subscribers and a top Etsy podcast, "Etsy Seller Success with Dylan Jahraus," with 400,000+ downloads.  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to become a Home Service Business Millionaire with Tommy Mello. Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/ Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses. Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states. But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did. And that’s the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event. Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books “Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years” and “Elevate: Build a Business Where Everybody Wins.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com