

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Jun 10, 2024 • 24min
524: Top 5 Reasons Small Businesses Fail
Top 5 Reasons Small Businesses Fail with host Henry Lopez. Show Notes Page: https://www.thehowofbusiness.com/524-5-reasons-businesses-fail/ Top 5 Reasons Small Businesses Fail – Is your Business Model Broken? This Top 5 Reasons Small Businesses Fail list is based on Henry's experiences as a business owner and business coach and available research and studies. Businesses can fail for any number of reasons, and often for a combination of reasons. Sometimes it may be out of our control but mostly it’s due to “operator error”. It’s because we either have a flawed business model or because we executed poorly. A great Business Idea is not the same as a solid Business Model – can the business operate profitably, and can it scale? On this episode Henry Lopez shares the top five reasons small businesses fail and tips on how to avoid them. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

13 snips
Jun 3, 2024 • 52min
523: 80/20 CEO with Bill Canady
Bill Canady, with 30+ years of CEO experience, shares insights on taking command of your small business like a corporate CEO. Topics include developing strong leaders, aligning vision, and driving growth & profitability. He discusses his book 'The 80/20 CEO' and strategies for business success, focusing on setting clear goals, leveraging resources, and mastering business efficiency with the 80/20 principle.

May 27, 2024 • 46min
522: Managing Priorities with Harry Max
Harry Max, executive player-coach and author, shares insights on managing priorities for better planning and decision-making. He discusses the art of prioritization in business operations, strategic prioritization processes, and effective methods for individuals, teams, and organizations. The podcast explores boosting team performance with the Speedboat Framework and prioritization habits for improved teamwork efficiency.

May 20, 2024 • 53min
521: Transforming the Laundry Industry with Daniel Feliciano
Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne. Show Notes Page: https://www.thehowofbusiness.com/521-daniel-feliciano-transforming-laundry/ Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne. Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by connecting customers with local gig workers for convenient, reliable service. “Your Laundry. Done, folded, delivered.” Daniel Feliciano is the CEO of Clotheslyne - Clotheslyne a pioneering gig economy company offering on-demand laundry service in 9 states and growing. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

May 13, 2024 • 43min
520: BizBuySell Marketplace with Bob House
Buy or sell a small business through the BizBuySell Marketplace, with Bob House. Show Notes Page: https://www.thehowofbusiness.com/520-bob-house-biz-buy-sell/ Bob shares his unique perspectives on how you can buy or sell a small business through an online marketplace like BizBuySell.com. Robert A. House is the President of Business for Sale. He joined the company in 2012 and leads CoStar Group’s business for sale marketplace websites including BizBuySell.com, BizQuest.com and FindaFranchise.com. These websites represent the largest database of business for sale listings in the country. BizBuySell.com offers the internet's largest business-for-sale marketplace, with approximately 65,000 business for sale listings annually available in the U.S., Canada, and Worldwide. Buyer resources include free valuation, buyer workbooks and business search capabilities. Seller resources include free valuation, business listing tools, and 3 listing categories. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

May 6, 2024 • 47min
519: Tap Into Hidden Wisdom with Jeff Wetzler
How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler. Show Notes Page: https://www.thehowofbusiness.com/519-jeff-wetzler-tap-into-wisdom/ Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper connections, are hidden in plain sight. The insights we need live in the heads and hearts of people right around you. Yet too often, people don’t tell you what you most need to hear. Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he’s pursued this quest as a management consultant to the world’s top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized innovation organization. Jeff is the author of the new book “Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

11 snips
Apr 29, 2024 • 53min
518: Buying an HVAC Business with Patrick Lange
Business broker Patrick Lange discusses buying HVAC businesses, growth trends in the industry, navigating licensing requirements, addressing labor shortages, and the advantages of buying an existing business. He emphasizes the importance of attitude in hiring, providing education opportunities, and consultation for those interested in HVAC business ownership.

Apr 22, 2024 • 48min
517: Hiring Front-Line Workers with Thad Price
Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It’s powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers. Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Apr 15, 2024 • 49min
R180 – Stand Out & Get Noticed
How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business. Jesse Cole, also known as “the guy in the yellow tuxedo” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters. With the mantra “Fans First. Entertain Always”, the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports. The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Apr 8, 2024 • 45min
516 – Objection Handling
Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the “FEEL, FELT, FOUND” objection handling method. Other sales objection handling tips and techniques. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com