The How of Business - How to start, run, grow and exit a small business.

Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It’s powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers. Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business. Jesse Cole, also known as “the guy in the yellow tuxedo” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters. With the mantra “Fans First. Entertain Always”, the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports. The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the “FEEL, FELT, FOUND” objection handling method. Other sales objection handling tips and techniques. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton. Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/ Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site. Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms. Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/ This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits. On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It’s about the difference between just fixing the symptoms, versus identifying and solving the true root cause problems. By focusing on the 5 strategies Henry shares at the start of this episode, small business owners can more effectively solve the underlying issues affecting their businesses, leading to more sustainable growth and success. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Award-winning architect, Kevin Kelley, discusses the importance of creating extraordinary places to connect with people. He explores the impact of technology on traditional venues and the need for physical spaces like grocery stores and museums. Kevin highlights the significance of designing environments that influence behavior and decision-making, emphasizing the value of community-centric models for businesses.

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier. Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/ When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business? Dan answers those questions and shares how he helps his clients grow their small businesses. Dan DeGolier, a CPA, is passionate about helping entrepreneurs “upward” to help them understand their finances and cash flows, and obtain the capital needed to grow. Working alongside leaders of companies to help them reach their highest potential is the reason he founded Ascent CFO Solutions over 11 years ago. A fractional Chief Financial Officer (CFO) offers small businesses the expertise of a seasoned financial executive without the commitment to a full-time salary, providing cost-effective access to strategic financial planning, system optimizations, and risk management. An outsourced or fractional CFO can support your small business in making informed decisions for growth, improving financial processes, and navigating fundraising efforts. By bringing in unbiased, high-level insights on a part-time or contract basis, a fractional CFO can help small businesses manage complexity, navigate financial crises, and achieve a solid financial foundation, making it an ideal solution for small businesses seeking to enhance their financial strategy without the overhead of a full-time executive position. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

“Brand Films” or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost. Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/  Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smart phone, that grows your reach, fills your content calendar, and drives growth. Maxwell is the founder of Brand Film School - he serves business owners, marketers, and content creators. His innovative approach tackles a common challenge: creating content that connects with your audience, without draining resources, that drives growth. Maxwell believes that brand films will also allow your team to do more with less. By creating addictive content that connects with your audience on an emotional level through shared interests, experiences, and desires—in a way no pop-up ad or email campaign ever could. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Learn how building connections drives revenue in small businesses. Explore the power of human connection in sales and the shift towards a human-centered approach. Discover the importance of networking, goals, and authentic interactions in business. Gamification strategies for enhancing focus and productivity in sales

Small business expert Henry Lopez discusses the top 7 start-up mistakes to avoid, including poor research, bad partners, starting too big, poor marketing, and not starting at all. He emphasizes the importance of proper planning, team building, avoiding conflicts in partnerships, and adjusting business models based on market feedback.