The How of Business - How to start, run, grow and exit a small business.

Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. https://www.TheHowOfBusiness.com 

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can’t surrender our power, particularly in the face of abuse of power. Ron is the author of "Rising to Power: The Journey of Exceptional Executives" with his colleague Eric Hansen. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Google and Chrome will identify your site as potentially unsafe – bottom line is people will not visit your site. Learn how to easily fix this issue. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate career to start a business related to her true passion - nutrition and wellness. She is the author of "Start Here: 7 Easy, Diet-Free Steps to Achieve Your Ultimate Health and Happiness." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

2018 Tax Update for Small Business owners with business tax expert Diane Gardner. Diane is a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your small business this year. Diane is the best-selling author of "Stand Apart: The World’s Leading Experts Reveal Their Secrets to Help Your Business Stand Out From The Crowd To Achieve Ultimate Success" featuring Dan Kennedy, "10 Most Expensive Tax Mistakes That Cost You Thousands", "Why Didn’t My CPA Tell Me That" and "Stop Overpaying Your Taxes". Henry Lopez is the host of this episode of The How of Business show - the popular podcast show for small business owners and entrepreneures – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

From Side-Hustle to full-time small business with Gavin Zuchlinski. Gavin is a small business owner and the founder of Acuity Scheduling - an online tool for businesses to automate and manage their appointments, allowing clients to schedule themselves. He shares how the idea for Acuity Scheduling began, and how he grew this from a solution for one person, to a full-time small business. Gavin's story is unique in that he truly enjoyed and felt fulfilled in his corporate position. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Building a virtual small business, and her transition from a corporate career to business ownership with Carrie McKeegan. Carrie is an entrepreneur and the co-founder of a virtual small business which allows her and her family the complete freedom of location. She co-founded her business with her husband, to address the challenges expats face related to filing their US tax returns while living and working abroad. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)