The How of Business - How to start, run, grow and exit a small business.

Authentic approach to online marketing for small business with George Kao. George is an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online “predatory” marketer, to his current authentic approach to online marketing and helping people through coaching and affordable online courses. He's the author of the books "Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity", and "Joyful Productivity: A Solopreneur's Guide to Creativity & Well-Being". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Middle-man pallet business with John Wilker. John is a small business owner who has developed a relatively simple yet highly effective and profitable middle-man business model. He was a contractor, but then stumbled upon an unmet need for the brokerage of industrial shipping products like wooden pallets. John has since developed a repeatable system that he teaches others. Special Offer: Learn more about John's Simplest Biz model and receive a discount on his training course when you use the Discount Code: "fastaction1000" Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Protecting your small business from cybercrime with Adam Anderson. Adam is an entrepreneur, consultant, author, trainer and cyber security expert. He shares his background, from dropping out of college to launching his own business. He also shares extremely valuable tips & advice on how to avoid cyber crime in our small business. Adam’s previous books "Small Business Cyber Security" and "Built to Survive" have helped to position him as the leading expert in the field. His new book, "The Monster Within" takes that knowledge to the next level, helping businesses around the world combat cyber crime. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Entrepreneurial journey & On-Line Messaging insights with Nicole Holland. Nicole is an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster. She also shares tips & advice on how to develop effective messaging online for your small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Fixing vs. Solving small business problems, with hosts David Begin and Henry Lopez. Henry & David discuss the topic of fixing versus solving problems that arise every day in our small businesses. Fixing usually deals with just the symptoms of a deeper and larger problem within your small business. The approach of looking for the source problem applies to many aspects of our business, from physical equipment to the people on our teams. Sometimes just fixing something is acceptable, but often we tend to avoid identifying and addressing the root problem because of time and money. Helping your team learn how to solve versus fix is also a challenge. David Begin and Henry Lopez are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

1-Page Marketing plan for your small business with Allan Dib. Allan is a serial entrepreneur, marketing and technology expert, small business coach, and author. He shares his background and his practical approach to marketing for small business owners with his 1-Page Marketing Plan. Allan is passionate about helping small businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. His book is "The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out From The Crowd". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Building Influence & Authority to grow your small business with Josh Elledge. Josh is a serial entrepreneur and an expert on using influence and authority to grow a small business. Josh shares his long journey to success as a small business owner, and tips & advice on how to grow our influence and authority. Josh is a U.S. Navy veteran, a serial entrepreneur, speaker, and he launched UpMyInfluence.com to help turn entrepreneurs into media celebrities - increasing their authority, influence, and revenue. He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Young Entrepreneurship and Online Marketing for small business with Marc Guberti. Marc is an entrepreneur and online marketing expert. He shares his story of entrepreneurship at an early age, and specific tips for online marketing for small business owners. Marc is an entrepreneur, author, blogger, podcaster, coach, educator and college student! Marc is an accomplished young man who began his entrepreneurial journey when he was a teenager. He is the author of several books, including "27 Ways to Get More Retweets on Twitter" and one of his latest, "Content Marketing Secrets - How to Create, Promote, and Optimize Your Content for Growth and Revenue." Marc is also the host of the Breakthrough Success Podcast, with 182 episodes released and counting (5 episodes per week!). Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Protect your business with Insurance – what do you need to cover yourself and your assets? Doug Groves, is our guest. He is a small business owner and highly experienced commercial insurance professional. He shares how he got into the insurance industry and valuable tips & advice about commercial insurance for small business owners. Is your insurance coverage more attractive than your business assets? Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

It’s never about the money, it’s about your mindset. A Prosperity Mindset is the holistic way to grow your small business. Joan Sotkin is our guest. She is an entrepreneur, coach, speaker, author and podcaster. We discuss Joan's insights on developing a Prosperity Mindset to help you grow you small business and make more money! She believes that there is nothing wrong with you, and that what you really need is not more money but instead you need more people in your life. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)