
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Jan 7, 2019 • 56min
224: Building Cyro1one with Kelly Carden
Launching & growing a small business with Kelly Carden, an entrepreneur and the owner and founder of Cryo1one - a provider of cryotherapy services. She shares how she transitioned from a successful corporate marketing career to starting her first small business. From one small location to soon opening her third location, she shares how she has rapidly grown her business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 31, 2018 • 16min
223: Goal Setting with Henry Lopez
Goal Setting with Henry Lopez. Henry shares his insights and actionable tips for goal setting, to help you achieve more in the coming year! He explains why goal setting so important and powerful, and how to set S.M.A.R.T. goals that are in alignment with your long-term vision for yourself and your small business. Henry Lopez is a Serial Entrepreneur and Business Coach with over 35 years of diverse business experience. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 31, 2018 • 46min
222: Start-Up Experience with Tyler Moyer
Tyler’s start-up experience with his travel business CooMo Travel. Tyler Moyer is an entrepreneur and the founder and CEO of CooMo Travel - a website that lets you easily plan, book and share a trip. Tyler is a veteran who served in the US Army and also in the Virginia National Guard. He shares his personal story, and the tremendous challenges he had to overcome with launching his small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 17, 2018 • 51min
221: Business on Purpose with Dr. Ken Keis
Business on Purpose (17:45) with Dr. Ken Keis, an entrepreneur, speaker, consultant and author. He shares his interesting journey, from his family farming business to building an international consulting firm. Then we chat about how to conduct our small business with purpose (17:45). Ken's purpose is to help others to Live, Lead and Work On Purpose. Is your small business serving you? Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Dec 10, 2018 • 48min
220: Facebook Bots with Kelly Garrett
Facebook Bots (18:05) for small business owners with Garrett. Kelly is an entrepreneur, developer, designer and marketing strategist. Kelly shares her entrepreneurial journey and then we discuss Facebook Bots (starting at 18:05) and how small business owners can use this tool on Facebook to connect and communicate with customers. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Dec 3, 2018 • 47min
219: Drop-Ship Business with Anton Kraly
Drop-Ship online business & his entrepreneurial journey with Anton Kraly. Anton is an entrepreneur and eCommerce expert. After his experiences with various small businesses, he now focuses on helping other entrepreneurs start and grow an online commerce business using the drop-ship model - specifically high-ticket drop-shipping. Anton is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 26, 2018 • 52min
218: Social Media Basics
Social Media Marketing basics for small business with Henry Lopez and Adam Kirk. Their conversation includes an introduction to social media marketing. Social Media is here to stay, and it's about building effective relationships, getting feedback, and building your brand. Henry and Adam review the major social media platforms including Facebook, Twitter, Pinterest, LinkedIn, and YouTube. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 26, 2018 • 56min
217: Conversational Copywriting Nick Usborne
Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 12, 2018 • 41min
216: SEO for Small Business
Search Engine Optimization (SEO) for small business, with Henry Lopez and Adam Kirk. SEO is all about how to get found online, particularly on Google. Henry and Adam share practical and non-technical tips to help you begin to understand SEO and take immediate action to improve your online search results for your website. Our conversation includes the top 5 things you can do to improve your organic search results for your small business website. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 12, 2018 • 50min
215: Instagram Marketing with Viv & Tash
Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. Their current business is Ace The Gram, and they are the hosts of the "Ace the Gram" podcast show. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com