The How of Business - How to start, run, grow and exit a small business.

Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a "leveraged" marketing system for your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli. Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar shares his journey and we discuss his thoughtful insights on leadership and listening skills (21:57). He believes the listening is a leadership issue, and he shares specific tips for improving how we listen to others. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and systems that work for you, and then use them consistently. Then evolve your system for organization over time to continue improving your personal productivity. Henry Lopez is a serial entrepreneur and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneurial journey. Sean is the author of "App Secrets" an Amazon best seller. He helps his clients market their apps effectively so that they get found among the thousands of other apps that are released each day! Sean also shares his advice for small business owners who are considering developing an app to help grow and promote their business. Henry Lopez is a serial entrepreneur and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new founders to help them develop their business ideas. Abdo shares his personal entrepreneurial journey, and specific tips and advice on how to start a small business and grow through bootstrapping or reinvestment of profits.

Launching a catering business with DeAndre Wilson. DeAndre is a young entrepreneur and the co-founder of Turn Table - a catering business serving the Evansville, Indiana area. DeAndre and his partner Chef Jeff started developing their business while they were both in college. He shares the need to be emotionally prepared for the challenges of entrepreneurship, and the value of a solid business plan. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Legally protect your small business (7:37) with Scott Reib, an attorney, popular speaker, coach and the author of "5 Proven Strategies to Shatterproof Your Business." Scott shares why he decided to study law, his small business experiences, and growing his practice to his currently leveraged model. He also shares practical tips & advice on how we can legally protect our small business (starting at 7:37). Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Building a Coffee House and (23:45) Small-Town Business opportunities with Colby Williams, a small business owner and the founder of Parengo Coffee. We chat about launching and building a coffee shop (Parengo) and then we (23:45) discuss the topic of his book "Small Town Big Money", which is about the opportunities which exist in small towns for small business. Colby founded Parengo Coffee in Sikeston, Missouri with his parents. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Financial Review for your small business. Henry Lopez shares his insights and actionable tips for conducting a Financial Review of your small business. Henry explains the importance of knowing the financial metrics of your small business, and how to review your Profit & Loss Statement for potential issues and trends. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos. Jason shares why and how he left his corporate job to launch Animoto, and continue to explore his passion for video marketing. Jason also explains (12:00) how they have been able to develop and foster a strong culture at Animoto, and then he shares his insights and expertise on using video (18:00) to market our small businesses. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)