The How of Business - How to start, run, grow and exit a small business.

How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa’s second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using teaching or training style videos that are personalized are the best way to build trust. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It’s a Brand: The entrepreneur’s guide to birthing the brand, identifying the target audience, and increasing visibility. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Eric Coffie introduces the opportunities with Federal Government Contracts for Small Business. He also shares his entrepreneur journey, and how he currently helps people find and land government contracts. Eric Coffie is an entrepreneur, the founder of Govcon Giants, the author of “Billion Dollar Playbook: 72 Websites for Massive Scaling in the Federal Marketplace”, and the host of the Govcon Giants podcast dedicated to showcasing the scalability of growing a business harnessing the power of federal dollars. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Goal Setting, Time Management, & Productivity Hacks to help you succeed. Henry Lopez, and his expert guests, share insights and practical tips on how to set effective goals, manage your time, and become more productive so that you can develop yourself and grow your small business. In this episode, Henry includes highlights from conversations with David Begin, Dawn Shannon, Kris Ward and Chris Bello. Show notes page: https://www.thehowofbusiness.com/288-goal-setting-time-management/ Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Online Marketing Year-End update for small business. What's new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It's all about valuable content with your audience. Our discussion includes Text Marketing, Social Media, Email, SEO, Search, Online Reviews, and small business Websites. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Patents for Start-Up Businesses with Patent Attorney Russ Krajec. Russ shares his entrepreneur journey and insights on patents for small business owners. Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney who believes the patent system does not serve startups well. Russ believes that you can find good ideas and curate valuable patent assets, even though 95% of all patents are worthless. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Developing great Team Players for your Small Business with Walt Brown. He is the author of “The Patient Organization" and the textbook for the 7 Question 7 Promise Framework. Walt shares his entrepreneurial story, and how he helps his clients with attracting, engaging, empowering and retaining great team players to build a dream small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)