

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Mar 23, 2020 • 53min
301: COVID-19 Info for Business Owners
Coronavirus info and discussion for Small Business Owners with Henry Lopez and David Begin. Basic information to help you deal with the COVID-19 impact on your small business, including some facts, resources, examples and ideas on how to deal with and prepare for the impact of the corona virus pandemic on your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 16, 2020 • 22min
300: Show Recap with Henry Lopez
Show recap - The How of Business Podcast Show Recap with Henry Lopez. Henry commemorates the 300th episode of the podcast including highlights, popular episodes, business book recommendations, free downloads, and other resources for small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 16, 2020 • 53min
299: Virtual Assistants with Nate Hirsch
How to use Virtual Assistants to build and grow your Small Business with Nathan Hirsch. He shares why he sold his previous business, and tips for using VAs. He built and grew his previous small business with only VAs and no employees. Nate is the co-founder of Outsource School - an education platform teaching entrepreneurs how to crack the code on hiring and scaling with virtual assistants. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 9, 2020 • 55min
298: Gift of Struggle with Bobby Herrera
The Gift of Struggle with Bobby Herrera. Bobby shares his early life struggles, and how he channeled his challenges into becoming a better person & leader. He is the author of “The Gift of Struggle”. Bobby is one of 13 children from a migrant family, and his early life taught him the value of hard work, rising early, and putting long hours in the field. These values also helped him through his time in the U.S. Army. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 4, 2020 • 18min
297: SCORE of Dallas with Laura Butler
Intro to SCORE of Dallas. SCORE helps small business people through mentoring and training. Volunteer Mentors leverage decades of experience in a variety of business disciplines and industries. SCORE’s mentoring services are free! The Dallas chapter of SCORE serves 11 counties in the Dallas and North Texas Metroplex and Lubbock, Texas. In this episode Laura Butler and Henry Lopez introduce SCORE and resources offered, including one-on-one mentoring, group workshops and online resources and tools. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 2, 2020 • 16min
296: Are You WILLING to Start Your Business
Willing to put in the time and effort to start your first small business? If you are not willing to make the sacrifices necessary to launch today, then what do you need to get there? This episode will help you identify how willing you are, so that you can realize your dreams or business ownership and becoming your own boss. This is the second in a series of episodes on being Ready, Willing and Able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 24, 2020 • 53min
295: CEO of Your Business with Paul Maskill
How to become the CEO of Your Small Business with Paul Maskill. Paul shares his experiences, tips & advice to help you work ON and not just IN your small business. He helps ambitious business owners automate their small business so they can finally leverage it to build a life that they love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 17, 2020 • 59min
294: Budget Marketing with Melissa Forziat
How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa’s second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 10, 2020 • 52min
293: Personal Video Messaging with Steve Pacinelli
How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using teaching or training style videos that are personalized are the best way to build trust. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 3, 2020 • 17min
292: Are You READY to Start Your Business
Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)