

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

May 18, 2020 • 41min
R4: Ideation
(rerun) How to develop ideas for a new small business, and to help you grow your small business. How do you come up with new business ideas? Henry Lopez & David Begin also discuss the role of creativity in the ideation process. This is an edited rerun of episode 4 of the podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 11, 2020 • 46min
310: Tough Conversations with David Wood
How to have the Tough Conversations that help you grow both personally and your small business with David Wood and Henry Lopez. David shares his personal story and he introduces the Tough Conversations Blueprint and Worksheet. David believes that the tough conversations we avoid, are our doorways to confidence, success, and love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 4, 2020 • 18min
309: Are You ABLE to Start Your Business
Able to invest the time, money and energy to start your first small business? If you are not able now, then what do you need to do to get there? Starting your first small business requires considerable time, at least some money and credit, and plenty of personal energy and good health. This is the third in a series of episodes on the topic of what it takes to be ready, willing and able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 27, 2020 • 40min
308: COVID-19 Update with Gerri Detweiler
Latest PPP and EIDL loan programs information and resources for your small business with Gerri Detweiler. Additional funding for these COVID-19 SBA programs is available starting Monday, April 27, 2020. Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 27, 2020 • 45min
307: Mastering Clarity with Dolores Hirschmann
Attain the Clarity required for personal and small business success with entrepreneur and coach Dolores Hirschmann. She is an internationally recognized strategist, Clarity coach, TEDx Organizer, Speaker and Author. Her books include “Stand out the TED Way: Be Seen & Grow Your Business” and “18 Minutes of Impact: Move Your Audience to Action the TED Way”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 20, 2020 • 52min
306: Naming with Brad Flowers
Naming a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of his unique journey from his degree in Literature, to managing a bike shop, and launching his own marketing agency. He is the author of “The Naming Book”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 13, 2020 • 54min
305: Bookkeeping with Justine Lackey
Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 6, 2020 • 40min
304: COVID-19 Info for Small Businesses
SBA and Government Info & Resources for Small Business. The CARES Act provides loans and other programs to help your small business during the coronavirus crises. In particular, the SBA Economic Injury Disaster Loan Program (EIDL) and Loan Advance (Grant), and the Paycheck Protection Program or Payroll Protection Loans (PPLs). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 6, 2020 • 56min
303: Value Pricing with Jonathan Stark
Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 30, 2020 • 56min
302: Titanic Effect with Drs. Kim and Todd Saxton
Navigating Business Uncertainty with Drs. Todd and Kim Saxton. They share insights on how small business owners can deal with and mitigate the unforeseen uncertainties that can sink your small business in the future. They are the authors of the book “The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups.” Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)