The How of Business - How to start, run, grow and exit a small business.

(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challenges faced by most small businesses on this topic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps her clients change customer behavior at the instinctual level to accelerate share and revenue growth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Paycheck Protection Program (PPP) Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps to take to be consider for loan forgiveness. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

On-Demand Insurance for Solopreneurs and Small Businesses with Jay Bregman (14:19). Jay also shares his entrepreneur journey. Jay is a serial entrepreneur and the Founder & CEO of Thimble - delivering on-demand insurance by the job, by the hour, day or month. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Use humor to help decision making and better manage and grow our small business – without having to necessarily tell jokes or be a comedian. Dr. Peter McGraw has studied humor extensively – he is the author of two books on the subject including “Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Pinterest for small business. How to use the Pinterest visual search engine to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategies. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Systems with David Jenyns. David shares his entrepreneur story and his 7-Step process for developing systems. He is also the author of upcoming book “SYSTEMology - Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems”, and the host of the Business Systems Simplified Podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Yoga Instructor Angela Wagner started and operated a successful but maturing - after 16 successful years – yoga studio while also raising two kids, dealing with personal health challenges, the COVID-19 crisis, and still managed to pivot her small business to an exclusively online business model. Angela Wagner is an entrepreneur, life coach, yoga instructor, the founder of a highly successful power flow yoga studio, and Angela Wagner Yoga & Wellness. Angela was the first guest on The How of Business podcast, on episode 2, back in early 2016. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How contractors can use (at 16:11) Construction Bridge Loans to manage the cash flow issue related to materials expense with Chris Doyle. Chris Doyle is an entrepreneur and the President and CEO of Billd – specializing in helping contractors buy materials now, and pay their suppliers later. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)