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The How of Business - How to start, run, grow and exit a small business.

Latest episodes

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Nov 16, 2020 • 45min

341: Noble Purpose Selling with Lisa McLeod

How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa is a sales expert with a focus on purpose-driven business. She is the bestselling author of “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.” Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Nov 9, 2020 • 48min

340: Scaling an eCommerce Brand with Jordan West

Scaling an eCommerce Small Business Brand with Jordan West (starting at 15:32). Jordan is an entrepreneur who started his career as a paramedic. He is currently the co-owner of Little and Lively Clothing, and the owner of Mindful Marketing Co a marketing agency. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Nov 2, 2020 • 49min

339: Entrepreneurial Leap with Gino Wickman

6 Essential Traits of an Entrepreneur – before you take your Entrepreneurial Leap with Gino Wickman. If you are dreaming of becoming an entrepreneur, you must first understand that there’s a lot on the line when you take the leap and launch your first small business, and you have to ask yourself difficult questions including: Do I have what it takes? Gino is the author of “Traction”, “Entrepreneurial Leap” and the creator of the Entrepreneur Operating System (EOS). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 26, 2020 • 23min

338: Overcoming Overwhelm

Start smaller to help with overcoming the overwhelm that leads to paralysis and keeps you from launching your first small business. Henry Lopez, host of The How of Business podcast, shares his insights, experiences and tips to help you overcome the seemingly overwhelming process of starting your first business. By starting with a Lean Canvas approach to planning, and the MVP approach to launching, you are more likely to get started and achieve early successes that can lead to a successful long-term small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 21, 2020 • 37min

337: Ramping Your Consumer Brand with Dr. James Richardson

Ramping Your Consumer Goods Brand with Dr. James Richardson. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph.D in Anthropology to help companies achieve exponential growth. He is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 19, 2020 • 47min

336: 8 Unbreakable Rules with Sean Castrina

8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 12, 2020 • 48min

335: Creative Products Business with Amanda Wittenborn

Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 5, 2020 • 43min

334: The Simplest Biz with John Wilker

Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts like pallets, cardboard boxes, and crates, and sells them to others for a profit. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 5, 2020 • 52min

333: Coffee Shop Talk with Chris Deferio

Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 28, 2020 • 1h 3min

332: Franchise Business Launch with Eddie Uribazo

How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small business in Plantation, Florida. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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