
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Jul 20, 2020 • 43min
322: Fix This Next with Mike Michalowicz
Identify and Fix This Next in your Small Business with Mike Michalowicz. What to focus on next, and why we need to focus on Profit First. Mike Michalowicz is an entrepreneur, speaker, author and host of The Entrepreneurship Elevated Podcast. He is the author of top-selling and influential books including, “Surge”, “Profit First”, and “The Pumpkin Plan”, and his latest book, “Fix This Next”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 13, 2020 • 46min
321: Laundromats with Keith Leimbach
Laundromats and small business diversification with Serial Entrepreneur Keith Leimbach. He shares his entrepreneur story, the importance of small business diversification, and how to start a Laundromat business. Keith is the host of the Diversified Income Experiment podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 6, 2020 • 54min
320: Visual Communications with William Warren
Improve small business communications (17:32) – with our teams, stakeholders, customers – by using visuals instead of just words, with William Warren. William shares his entrepreneur journey, and his expertise and experience with visual communications. Henry is an entrepreneur, illustrator, speaker and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 29, 2020 • 49min
319: Privacy Laws with Jodi Daniels
Customer information & data privacy laws for small business owners with Jodi Daniels. Are you aware and compliant with all of the privacy laws that you are responsible for as small business owners? How do you ensure you are not violating these laws, and equally important, are you building trust with your customers and clients? Jodi introduces the primary areas of privacy compliance we need to adhere to so that we can best serve our customers and protect their privacy. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 29, 2020 • 35min
318: Music Director to Business Owner with Chris Walls
SCORE Client Success Story: Chris Walls - how he transitioned from music director & conductor to his expanding band uniform business. Chris shares his interesting and inspirational entrepreneurship journey, how he has adjusted to deal with the COVID-19 crisis, and what he is currently focused on in his small business. Chris is the founder of Directors Assistant - providing uniforms and other products and services for marching bands, orchestras and more. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 22, 2020 • 41min
317: Launching Stryx with Jon Shanahan
Men’s corrective cosmetics company co-founder Jon Shanahan shares the story of starting and growing Stryx, and his personal entrepreneur journey. Jon is an entrepreneur, a men’s fashion expert, and the Co-Founder & Chief Marketing Officer at Stryx. After successful careers in technology and the retail industry, he turned his passion and knowledge of men’s fashion into a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better called The Kavalier. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 15, 2020 • 44min
316: Confident Negotiation with Kwame Christian
Confident Negotiation techniques and tips for small business owners, with attorney Kwame Christian. He introduces the Compassionate Curiosity Framework. Do you struggle with difficult conversations? Have you ever let fear and anxiety prevent you from saying what needed to be said? Have you ever felt as though you don’t know what to say? Attorney and negotiation expert Kwame Christian shares insights and tips on how to find confidence in conflict and negotiate anything. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 15, 2020 • 38min
315: Google Tools Intro with Kim Spalding
How to use Google tools for small business with Kim Spalding, Google's Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 8, 2020 • 44min
314: Convenience Economy with Greg Dickinson
How to adapt your small business to the Convenience Economy. If you don’t respond to a customer in the way they like, you will lose that customers. If we don’t adapt to the convenience economy, someone else will. Greg shares some insights on how we adapt and respond to what our customers want. We also chat about what led to Greg launch Omedym, and to writing his new book, “The Convenience Economy: B2B: Adapt Now or Pay the Price”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 1, 2020 • 39min
313: Idea to Product with Jonathan Katz
From Idea to Product. How Jonathan Katz developed the idea for a cordless personal blender called the BLENDi. Jonathan shares his entrepreneurial journey and the challenges he encountered as he developed his product. Jonathan came up with the idea for the BLENDi when he decided he didn’t want to drink another clumpy protein shake at the gym. He launched BLENDi during his Freshman Year in college in 2016. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)