The How of Business - How to start, run, grow and exit a small business.

Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.

Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon is an experienced tax attorney and the founder of Winsmith Tax – helping her clients develop sustainable tax strategies for building more wealth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Franchises with Giuseppe Grammatico - Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of “Franchise Freedom – A New Manifesto for Your Financial and Time Freedom.” Giuseppe explains why a small business franchise can be a great option for someone transitioning from a corporate career to business ownership, leading to potential financial and time freedom. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is the founder of TIG (The Intertwine Group) – an accelerator focused on helping emerging natural product brands grow. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Embracing continuous transformation and capitalize on opportunities by future proofing yourself with serial entrepreneur Jay Samit. Jay Samit is an entrepreneur and the international bestselling author of “Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World.” Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The key to working ON your business is to automate, and wherever possible to delegate. And delegated repeatable tasks are often best handled by a Virtual Administrative Assistant. Michelle shares her experiences, and how she now helps her clients automate and outsource. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to bootstrap a small business with Tyler King, co-founder of Less Annoying CRM. Tyler also shares his interesting journey to entrepreneurship, and insights into how he bootstrapped the launch and growth of his software business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug.  Kira is a business owner and copywriter, founder of Kira Hug Media, co-founder of The Copy Writer Club, and co-host of The Copywriter Club Podcas‪t. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Improve your speaking skills to help you grow your small business with attorney Robbie Crabtree. Whether it’s an important presentation, sales, or convincing partners or investors – the success of an entrepreneur often depends on their ability to communicate effectively and persuasively. Robbie shares a speaking technique and approach he calls Performance Speaking. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)