
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

May 10, 2021 • 57min
371: David Begin's Entrepreneurship Success Story
Entrepreneurship success story, including transitioning from a corporate career to building a highly successful car wash business. David built one of the top performing carwash businesses in the country – through hard work, perseverance, determination, and smarts. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 3, 2021 • 48min
370: Financial Planning with Danielle Hayden
Financial Planning and goal setting to help you grow your small business with Danielle Hayden. Danielle is a CPA, author and the Co-Founder of Kickstart Accounting, Inc. She shares her tips & strategies for budgeting and developing a curiosity for your financial numbers. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 26, 2021 • 53min
369: Employee Retention Tax Credit with Brad Mewes
How to get the Employee Retention Tax Credit (ERC) refund for your small business (starting at 18:58) with Brad Mewes. Small businesses impacted by COVID-19 may be eligible for a payroll tax credit refund from the IRS. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

28 snips
Apr 26, 2021 • 40min
368: Marketing Plan Overview
Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.

Apr 19, 2021 • 47min
367: Developing & Launching Nuudii System with Annette Azan
Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 12, 2021 • 50min
366: Tax Structuring for Wealth Building with Sharon Winsmith
Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon is an experienced tax attorney and the founder of Winsmith Tax – helping her clients develop sustainable tax strategies for building more wealth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 12, 2021 • 45min
365: Franchises with Giuseppe Grammatico
Franchises with Giuseppe Grammatico - Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of “Franchise Freedom – A New Manifesto for Your Financial and Time Freedom.” Giuseppe explains why a small business franchise can be a great option for someone transitioning from a corporate career to business ownership, leading to potential financial and time freedom. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 5, 2021 • 50min
364: Growing a Natural Products Brand with Elliot Begoun
Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is the founder of TIG (The Intertwine Group) – an accelerator focused on helping emerging natural product brands grow. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 29, 2021 • 51min
363: Future Proofing You with Jay Samit
Embracing continuous transformation and capitalize on opportunities by future proofing yourself with serial entrepreneur Jay Samit. Jay Samit is an entrepreneur and the international bestselling author of “Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World.” Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 22, 2021 • 48min
362: Automation & Outsourcing with Michelle Thompson
How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The key to working ON your business is to automate, and wherever possible to delegate. And delegated repeatable tasks are often best handled by a Virtual Administrative Assistant. Michelle shares her experiences, and how she now helps her clients automate and outsource. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)