

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Aug 30, 2021 • 56min
387: Launching Creator Nova with Mark Fleming
Launching the Creator Nova Marketplace with Mark Fleming. Mark’s entrepreneur journey, the launching of Creator Nova – a marketplace empowering brand influencers to launch their own beauty brands – and how influencers can leverage this platform to tap into the huge market for creator-led beauty brands. Mark is an entrepreneur and co-founder and CEO of Creator Nova - Creator Nova is the marketplace empowering entrepreneurial influencers to launch beauty brands, simply and swiftly. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.

Aug 23, 2021 • 46min
386: Federal Government Contracts with Kizzy Parks
Federal Government Contracts – how service-based small businesses can find and land government contracts with Kizzy Parks. Kizzy is the founder of K. Parks Consulting (KPC), and she recently launched GovConWinners to help service-based small business owners learn how to win profitable government contracts. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.

Aug 16, 2021 • 56min
385: Connect for Life with John Humphrey
How to network and connect for life to grow your business with John Humphrey. How can you developed long-term connections that help you win more opportunities and grow your small business? John has developed a methodology, and recently published a new book on the topic, to help you connect for life and network your personal brand to deliver true value. John is a serial entrepreneur, sales expert and coach, technology thought leader and the Founder and Chief Connector of Connect for Life – focused on accelerating the connection between individuals, companies, and their networks to unlock exceptional value. John is the author of the recently released book, “Connect for Life: Network your Personal Brand and WIN”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

Aug 9, 2021 • 58min
384: Selling iTopIt
Selling iTopIt with Henry & David - why and how we sold our iTopIt frozen yogurt shop, after 10 years of profitable operations. Co-owners and business partners Henry Lopez and David Begin discuss the origins of this small business, what they did well and what could have been improved, and why they decided to sell this profitable business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

Aug 2, 2021 • 30min
383: Referrals
How to get more referrals, including when and how to ask for them, to grow your small business with serial entrepreneur Henry Lopez. Henry focuses on the topic of small business Referrals. Why are they so critical to the growth of your small business, how to ask for referrals, and how to encourage your best clients and customers to refer you to their friends and family. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business.

Jul 26, 2021 • 38min
382: Business Plans
Henry Lopez, a small business planning expert and host of a popular podcast focused on entrepreneurship, shares insights on creating effective business plans. He discusses why a business plan is essential for organizing thoughts and validating ideas. Key topics include the Lean Business Model Canvas and the importance of tailoring plans for different audiences. Lopez emphasizes mentorship's role in the planning process, helping entrepreneurs reduce startup risks and achieve their short-term and long-term objectives.

Jul 19, 2021 • 48min
381: Surviving a Start-Up with Steven Hoffman
How to survive a small business start-up, and avoid some of the common mistakes, with entrepreneur Steve Hoffman. Steve is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 12, 2021 • 41min
380: Social Selling on LinkedIn with Bill McCormack
Social Selling on LinkedIn for B2B connections with Bill McCormack. How to connect and build authentic relationships on LinkedIn. Bill is the Chief Sales Officer, LinkedIn Sales Trainer and Social Selling Trainer at Social Sales Link – they help people convert connections to conversations through the power of LinkedIn. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 5, 2021 • 47min
379: Profit First with Rocky Lalvani
Profit First system for small business success and profitability with entrepreneur Rocky Lalvani. Rocky Lalvani serves as a Chief Profitability Adviser for business owners and is the founder of Profit Comes First. He teaches his clients how to ensure they get paid, and they make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 28, 2021 • 49min
378: Launching MaidThis with Neel Parekh
Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes in cleaning services for residential homes and short-term/vacation rental properties – and grown it into a fully-remote local business and how he helps others do the same through franchising. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)