
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Jul 19, 2021 • 48min
381: Surviving a Start-Up with Steven Hoffman
How to survive a small business start-up, and avoid some of the common mistakes, with entrepreneur Steve Hoffman. Steve is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 12, 2021 • 41min
380: Social Selling on LinkedIn with Bill McCormack
Social Selling on LinkedIn for B2B connections with Bill McCormack. How to connect and build authentic relationships on LinkedIn. Bill is the Chief Sales Officer, LinkedIn Sales Trainer and Social Selling Trainer at Social Sales Link – they help people convert connections to conversations through the power of LinkedIn. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 5, 2021 • 47min
379: Profit First with Rocky Lalvani
Profit First system for small business success and profitability with entrepreneur Rocky Lalvani. Rocky Lalvani serves as a Chief Profitability Adviser for business owners and is the founder of Profit Comes First. He teaches his clients how to ensure they get paid, and they make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 28, 2021 • 49min
378: Launching MaidThis with Neel Parekh
Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes in cleaning services for residential homes and short-term/vacation rental properties – and grown it into a fully-remote local business and how he helps others do the same through franchising. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 21, 2021 • 43min
377: Start-Up Funding with Hall Martin
Start-up funding for small business owners – how to find and get - with Hall Martin, an entrepreneur and angel investor. Getting the money to fund our small business start-up is often where we hit a wall. We may not qualify for traditional lending, and we may not have the cash to fund the business ourselves. We hear of tech companies and other entrepreneurs who use Angel Investing or Venture Funding, but that is often not accessible for the typical small business owner outside of the tech world. Hall Martin shares his insights and experiences with Angel Investing. How might we leverage Angel Investors to help us fund our start-up? Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 14, 2021 • 49min
376: SEO & Google My Business Page with Adam Kirk
Improve Search Engine Optimization (SEO) and use your Google My Business Page to help your small business get found online. Adam Kirk, founder of Oostas, shares his tips and advice, and a special offer for a new small business website and SEO Package. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 7, 2021 • 52min
375: Launching TerraSlate Paper with Kyle Ewing
Launching and growing TerraSlate Paper with Kyle Ewing. Kyle is an entrepreneur and the President and Founder of TerraSlate Paper - TerraSlate Paper is a tear-proof & waterproof laser printer paper. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 31, 2021 • 49min
374: Overcoming the Fear of Financials with Mark Butler
Overcoming the fear of financials and how to use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let's Do the Books. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 24, 2021 • 30min
373: Your Elevator Pitch
How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Every business owner should have an Elevator Pitch – a brief but effective answer to the question, What do you do? Or, Tell me about your business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 17, 2021 • 45min
372: Launching Proper Good with Christopher Jane
Launching Proper Good, a direct-to-consumer food company specializing in quick healthy meal options, with entrepreneur Christopher Jane. He also shares his entrepreneur journey. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)