The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
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Nov 8, 2021 • 53min

397: Profit & Loss Statement for Small Business

Use your Profit & Loss Statement (P&L) to help you measure and manage a profitable small business. Are you making or losing money in your small business? Understanding how to use your Profit & Loss Statement to answer that question. Henry walks you step-by-step through how to read and interpret your P&L and find a free P&L example download on the show notes page. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Nov 1, 2021 • 55min

396: Think Red Flags with Walter Hill Jr.

How to Think Red Flags, a proactive and profitable approach for your small business, with entrepreneur Walter Hill. We also explore Walter’s entrepreneurial journey, and his new book “Think Red Flags - A Proactive and Profitable Approach For Your Small Business” – which shares his method to help you avoid costly mistakes from which your business may not recover. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Oct 25, 2021 • 38min

395: Financial Projections for Small Business Startup

Creating Financial Projections or Proforma to help you start a successful and profitable small business. Financial Projections are perhaps the most important part of a Business Plan. It’s the only way to project if your business model has the potential to be profitable, and if the business is worth the investment of your time and money. Download a free Financial Projections spreadsheet from the show notes page. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Oct 18, 2021 • 48min

394: Business Ideas with Entrepreneur Norman Crowley

How to develop business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. Is the idea the easy part, and execution the harder part? How do you determine if you have a good idea for a small business? “Just begin! The customer will fix your idea very quickly. It’s much more about execution than the idea.” – Norman Crowley Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Oct 11, 2021 • 46min

393: Managing Hourly-Wage Employees

Managing Hourly-Wage Employees - how to effectively manage and lead hourly or minimum wage employees. This can be a challenge for those of us who transition from a corporate or professional environment and are faced with hiring and managing hourly-wage employees. On this episode, David Begin and Henry Lopez - both experienced entrepreneurs - explore this topic, share their own challenge, and some practical tips and advice on how to do it better. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Oct 4, 2021 • 45min

392: Launching & Growing Flourish Market with Emily Grey

Launching & Growing The Flourish Market retail boutique with Emily Grey- how Emily transitioned from a Wall Street career to owning her own boutique – which she started from a truck and has grown into a 7-figure brick-and-mortar retail and online business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Sep 27, 2021 • 48min

391: Overcoming Perfectionism with Audrey Holst

Overcoming perfectionism to help you grow your small business with Audrey Holst. As a lifelong recovering perfectionist himself, Henry Lopez - host of The How of Business podcast - is fully aware of the challenges of being a business owner and a perfectionist. Audrey Holst focuses on helping small business owners and entrepreneurs to stop micromanaging their lives with perfectionism so they can start living. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
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Sep 20, 2021 • 44min

390: Launching Avec with Alex Doman

Launching Avec, a maker of canned drink mixers with healthy ingredients, with entrepreneur Alex Doman. We also explore Alex's entrepreneurial journey. Alex Doman is the co-founder of AVEC – a maker of canned drink mixers with healthy ingredients including real juice, low or no sugar and natural botanicals. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top rated podcast for small business and entrepreneurs.
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Sep 13, 2021 • 47min

389: Entrepreneurial Operating System with Kelly Knight

Intro to the Entrepreneurial Operating System (EOS) with Kelly Knight, President & Integrator of EOS Worldwide. Whether you are an established small business in need of the infrastructure to support your growth, or you are planning to start your first business, on this episode Kelly and Henry discuss a methodology and platform that has been implemented by tens of thousands of business leaders – the Entrepreneurial Operating System or EOS. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.
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Sep 9, 2021 • 21min

388: Your Avatar

How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping you create your target Avatar profile, and he explains why it's important to clearly define the one Avatar for your small business. What is an Avatar? It’s more than your target market, which can be broad – it’s your target persona for your small business. Your ideal client or customer. The personification of the one ideal person who represents your best client or customer.

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