
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

May 2, 2022 • 42min
420: Entrepreneur's Lifecycle with Jane Allen
The stages of the entrepreneur's lifecycle and journey with Jane Allen. Jane also shares her personal story, from attorney to business owner and now the CEO of the Nashville Entrepreneur Center. The Nashville Entrepreneur Center is a non-profit organization dedicated to connecting entrepreneurs with the resources needed to increase their probability for success at any stage. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 25, 2022 • 52min
419: Domain Names with Andrew Allemann
Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann. Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective (not too technical!). If you currently have, or need, a website for your small business then this episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 18, 2022 • 40min
418: Hire Better with Kurt Wilkin
Hire better to grow your small business with Kurt Wilkin. Kurt also shares his entrepreneur journey, and insights and tips on how to Hire Better to help you launch, run and grow a small business. For the past thirty years he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 11, 2022 • 54min
417: Risk Management with Ivy Walker
How to manage the risks that can have catastrophic impact on your small business, with Ivy Walker. Ivy is a serial entrepreneur, author, teacher, business coach, and award-winning director and executive producer of documentary films. Her most recent book is “Twelve-Minute Risk Management – Strategies and Tools Small Business Owners Need Right Now to Successfully Navigate Today’s Business World”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Apr 4, 2022 • 44min
416: Collaborative Creativity and Leading High-Performing Teams
Collaborative Creativity and leading High-Performing Teams to launch and grow a small business. Henry Lopez and David Begin discuss the topic of Collaborative Creativity and leading high-performing teams. Collaborative Creativity is the process of working with others to accomplish a shared goal in an innovative way. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Mar 28, 2022 • 41min
415: Email Marketing
Email Marketing to help you grow your small business. Henry Lopez shares tips and best practices for effective email marketing as an integral part of your overall marketing efforts. From how to build your email list, to tips on formatting an effective email message, this episode covers all you need to know to get you started with email marketing and to improve your current email marketing methods. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Mar 21, 2022 • 49min
414: Jumpseat Leadership for Entrepreneurs with Peter Docker
Jumpseat Leadership for entrepreneurs with Peter Docker. Peter’s amazing journey and experiences, and his approach and method of leadership called “Jumpseat Leadership” which is the topic of his latest book “Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control” which delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead in your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Mar 14, 2022 • 44min
413: Buying and Selling an HVAC Business with Patrick Lange
Buying or selling an HVAC, or heating and air, small business – what should you consider? Patrick Lange, an HVAC business broker, shares his insights and experiences in the industry and his journey as an entrepreneur. Patrick Lange with Business Modification Group specializes in the sale and acquisition of heating and air companies. Patrick has been an entrepreneur his entire life buying, growing, and selling businesses in multiple industries, including owning a residential heating and air company. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Mar 7, 2022 • 47min
412: Is Your Business Sellable? with Mike Finger
Is your small business sellable, and what you need to have the freedom to sell your small business when and if you choose to, with Mike Finger, a successful small business owner and the founder of Exit Oasis – providing coaching services and resources to help small business owners prepare for the sale of their business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Feb 28, 2022 • 49min
411: Branding for Small Business with Jennifer Holland
Branding for small business owners with Jennifer Holland, a Certified Brand Strategist. Jennifer shares experiences from her entrepreneurial journey, from artist to successfully brand engagement agency owner, and her insights on developing and maintaining an effective brand for your small business. Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – and integrated brand engagement agency. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.