

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Aug 22, 2022 • 58min
436: Small Business Culture
How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Elements of great Culture. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 15, 2022 • 55min
435: Sales Strategies with Ryan Dohrn
Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of “Selling Forward: Pandemic Tested Sales Strategies for Success.” Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 8, 2022 • 57min
434: Deep Work to Grow Your Small Business
How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing valuable work and yet becoming increasingly rare in our current lives. You may call this Time Blocking, or Time Boxing, although it’s not just about time management. You may also refer to it as Focus Time or as Call Newport named it: Deep Work. We will discuss just a few of the key points of the book “Deep Work” by Cal Newport – we encourage you to read this book to learn more about this important topic. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 1, 2022 • 55min
433: Entrepreneurship Journey with Mike McFall
Tips and advice for starting and growing a small business, based on Mike’s 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of “Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 25, 2022 • 45min
432: Side-Hustle Small Business with Nick Loper
Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 18, 2022 • 52min
431: Avoiding Partnership Disputes with David Siegel
Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million-dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters. If you will have partners in your small business, it's critical that you consider, discuss, and define how you will work together in a legal Partnership or Operating Agreement. It's important to consider all the different possible scenarios that may arise in the future that might impact your small business. You must consult with an attorney to help you create your partnership or operating agreement. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 11, 2022 • 56min
430: Sales Fundamentals for Small Business Owners
The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 4, 2022 • 48min
429: Transform Your Expertise-Based Business with Erin Austin
How to transform your expertise-based small business with attorney Erin Austin. She helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused business to a scalable and saleable, profit-focused business. Erin is a graduate of Harvard Law School, and a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies to help founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides businesses on the journey of transforming their unscalable income-generator into a saleable wealth building asset. Her special talent is helping businesses meet their growth goals through the creation of IP-based revenue streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jun 27, 2022 • 51min
428: Linguistics for Small Business with Daniel Hieber
The study of human language, linguistics, as it relates to our small business and careers with Daniel Hieber. Daniel shares his knowledge of Linguistics - the study of human language – particularly in the context of small business, including how our first impressions (upon customer or clients) are influenced by our accents. Daniel is a research linguist working to document and revitalize endangered languages, while studying the crosslinguistic patterns we see across the world's languages. He works primarily with the Chitimacha Tribe of Louisiana to help them revitalize their once-dormant language. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jun 20, 2022 • 50min
427: Conflict Resolution with Christy Foley
Conflict Resolution strategies and tactics for small business owners with attorney Christy Foley. As a business owner we often must deal with conflicts of different types, intensity, and significance. Christy shares some valuable insights on how we may be able to resolve or avoid some of the common conflicts we may face in our small business. Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. She is licensed to practice law in both New York and Florida. She also manages an entertainment and small business law firm in Central Florida called The Law Office of Christy L. Foley, and is the founder and mediator of E-Mediation Services - which facilitates virtual mediations to help people mediate quickly and conveniently. She also currently serves as a Visiting Lecturer at the University of Central Florida. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.