
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Sep 19, 2022 • 36min
440 - Small Business Ownership Readiness Assessment
Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it’s not a matter of IF you will start your first business, but when. If you are considering starting your first business, and you want to learn more about what is required to greatly improve your probability of success, and you want to determine how ready you are to start your business, then this episode is for you. Henry shares the 8 categories of readiness, including the personality traits required success as an entrepreneur. Before you start your first business, complete the Small Business Ownership Readiness Assessment – it’s your roadmap to small business success! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Sep 12, 2022 • 22min
439: Cash Flow Management
Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download “Cash Flow Worksheet” and “Top 10 Cash Flow Tips” on the show notes page for this episode at the TheHowOfBusiness.com. Learn how to manage and forecast your cash flow needs so that you can grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Sep 5, 2022 • 1h 6min
438: Elevate Your Brand with Jennifer Holland
How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency. Learn about the three secrets to elevating your brand and how it can help you attract and retain great team members, and get the free download “3 Brand Secrets for Success” on the show notes page for this episode at the TheHowOfBusiness.com. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 29, 2022 • 53min
437: Hire Higher with Andrea Hoffer
Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to owning her first franchise business. Andrea knows that great small businesses are built on strong teams. That's why she founded AHA! Recruiting Experts, a company dedicated to helping small business owners attract and retain the best people for their companies so they can focus solely on what really matters - growing their small business. Andrea is a businesswoman with over three decades of experience. She's managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a small business owner, she struggled with high turnover and lack of good candidates. After some research into hiring best practices from around the world - including a lot of trial and error - she perfected a hiring process that gets results. Andrea is the host of the “Home Run Hiring” podcast, and the author of “Hire Higher – how to attract, interview, and grow your dream”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 22, 2022 • 58min
436: Small Business Culture
How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Elements of great Culture. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 15, 2022 • 55min
435: Sales Strategies with Ryan Dohrn
Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of “Selling Forward: Pandemic Tested Sales Strategies for Success.” Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 8, 2022 • 57min
434: Deep Work to Grow Your Small Business
How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing valuable work and yet becoming increasingly rare in our current lives. You may call this Time Blocking, or Time Boxing, although it’s not just about time management. You may also refer to it as Focus Time or as Call Newport named it: Deep Work. We will discuss just a few of the key points of the book “Deep Work” by Cal Newport – we encourage you to read this book to learn more about this important topic. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Aug 1, 2022 • 55min
433: Entrepreneurship Journey with Mike McFall
Tips and advice for starting and growing a small business, based on Mike’s 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of “Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 25, 2022 • 45min
432: Side-Hustle Small Business with Nick Loper
Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jul 18, 2022 • 52min
431: Avoiding Partnership Disputes with David Siegel
Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million-dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters. If you will have partners in your small business, it's critical that you consider, discuss, and define how you will work together in a legal Partnership or Operating Agreement. It's important to consider all the different possible scenarios that may arise in the future that might impact your small business. You must consult with an attorney to help you create your partnership or operating agreement. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.