The How of Business - How to start, run, grow and exit a small business.

5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small business owner doesn’t have. Many of the free tools and resources shared on this episode, however, can be used by business owners to gain significant positive search ranking results. Hence, the five SEO tips for small business owners shared by Adam on this episode of The How of Business podcast. SPECIAL OFFER: Adam and Oostas offers The How of Business listeners a discount on websites and SEO optimization services. See the show notes page for this episode for details at TheHowOfBusiness.com.

How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. Get the FREE DOWNLOAD: Sample Variable Compensation Plan, on the show notes pages for this episode on our website. Variable Compensation Plans can be used for specific employees, like Sales or leadership positions, to motivate and reward exceptional individual and team performance. A Variable Compensation Plan includes a base wage component and a variable commission or bonus component as well. Use this type of compensation plan to motivate and reward performance, and to attract and retain the best talent for your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Challenges and opportunities of Entrepreneurship for Military Veterans - a discussion with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help military veterans and military spouses start and grow successful small businesses and startups? Bernie shares his experiences, tips and insights based on his transition from a military career to business ownership. A retired Army Officer and Afghanistan Combat Veteran, Bernie served overseas for fifteen years and served in five U.S. Embassies as a Diplomat. Through various organizations he helps others launch and grow successful businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash flow, perform better than those that don’t. Small business owners who are leading, planning and being proactive will thrive no matter the economic environment. From your Financial Statements to when to delegate or outsource your accounting functions, Tracey shares her tips and advice to help you operate and grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and David share their insights, experiences and tips to help you demystify common myths and misconceptions about business startups. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. He shares his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business. Mickie founded eReleases to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it’s not a matter of IF you will start your first business, but when. If you are considering starting your first business, and you want to learn more about what is required to greatly improve your probability of success, and you want to determine how ready you are to start your business, then this episode is for you. Henry shares the 8 categories of readiness, including the personality traits required success as an entrepreneur. Before you start your first business, complete the Small Business Ownership Readiness Assessment – it’s your roadmap to small business success! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download “Cash Flow Worksheet” and “Top 10 Cash Flow Tips” on the show notes page for this episode at the TheHowOfBusiness.com. Learn how to manage and forecast your cash flow needs so that you can grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency. Learn about the three secrets to elevating your brand and how it can help you attract and retain great team members, and get the free download “3 Brand Secrets for Success” on the show notes page for this episode at the TheHowOfBusiness.com. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to owning her first franchise business. Andrea knows that great small businesses are built on strong teams. That's why she founded AHA! Recruiting Experts, a company dedicated to helping small business owners attract and retain the best people for their companies so they can focus solely on what really matters - growing their small business. Andrea is a businesswoman with over three decades of experience. She's managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a small business owner, she struggled with high turnover and lack of good candidates.  After some research into hiring best practices from around the world - including a lot of trial and error - she perfected a hiring process that gets results. Andrea is the host of the “Home Run Hiring” podcast, and the author of “Hire Higher – how to attract, interview, and grow your dream”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.