

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Jan 23, 2023 • 44min
456 - SBA Loans with Ray Drew
SBA 7a Small Business Loans with Ray Drew, Managing Business Development Officer at Fund-Ex, one of the top SBA lenders in the country. Ray shares his knowledge of SBA lending, specifically the SBA 7(a) loan program, for small business owners and entrepreneurs. Ray has dedicated his entire professional career to helping small business owners navigate the intricacies of SBA borrowing. His job is to structure a customized loan solution that meets the unique needs of the business and guide the entrepreneur through the process. If you are considering starting, buying, or expanding a small business and require external funding then an SBA backed loan may be a great option for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Jan 16, 2023 • 53min
455 - Starting Make Bake with Kristina Schlegel
Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat! "Our patent-pending edible decorating stickers for baking and food crafts are changing the baking game. On-trend designs moms love, fun kids won't forget." Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Jan 9, 2023 • 27min
454 – 2023 Small Business Kick-Off
Tips and thoughts for success, for both aspiring business owners and exiting small business owners, as we get the new year started. Review of the previous year, goal setting, tips & thoughts on starting a new business and growing your existing small business, suggested episodes, recommended books, and inspiration ideas to help your success in 2023! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Jan 2, 2023 • 43min
453 – Employee Recognition with Debra Corey
How effective employee recognition helps you develop your team and your small business (starting at 8:35) with Debra Corey. Debra is an award-winning HR Leader and author who shares her experiences and advice on how to improve employee recognition which results in improved employee retention. She introduces the 4 Golden Rules of Employee Recognition, to help you effectively recognize your employees and develop a positive culture for your small business. Debra is the author of several books on the topic of employee recognition and retention for small business, including: “Appreciate it! The Playbook for Employee Recognition”, “See it. Say it. Appreciate it! – The Manager’s Guide to Employee Recognition”, and “Built It: The Rebel Playbook for Employee Engagement”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Dec 19, 2022 • 51min
452 – Product Development with Henrik Johansson
How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Gembah’s platform connects you with leading Product Designers, Manufacturers, and Supply Chain Experts from across the globe to streamline and simplify how you get your products made. From design to sourcing, Gembah guides you through everything your small business needs to scale product development. User of Gembah's platform includes Amazon Sellers and other e-commerce brands. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Dec 12, 2022 • 45min
451 – Latest in Franchising with Giuseppe Grammatico
The latest in franchising with franchise consultant Giuseppe Grammatico. Latest trends in franchising, Henry's franchise evaluation approach, Giuseppe’s 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership. He is the author of “Franchise Freedom – A New Manifesto for Your Financial and Time Freedom”, and the host of The Franchise Freedom Podcast. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Dec 5, 2022 • 48min
450 – Text Lead Capture with Aaron Weiche
How to use text message marketing to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Business communication is evolving fast and, according to Leadferno, over 89% of consumers want to 2-way message with your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Nov 28, 2022 • 53min
449 - Employee Retention with Matt Tenney
Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business. Matt is the author of the highly acclaimed book “Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom.”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Nov 14, 2022 • 57min
448 - 7 Deadly Sins of Speaking with Julian Treasure
7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers and employees, enhancing both leadership and business outcomes. This discussion is inspired by Julian's TED Talk on “How to speak so that people want to listen.” Julian Treasure is a sound and communication expert, author, and international keynote speaker. His five TED talks have been viewed more than 130 million times, and one of them is the sixth most viewed of all time. He has been widely featured as a sound and communication expert in the world's media, including TIME Magazine, The Economist, The Times, and many international TV and radio stations and podcasts. He has been honored with both Toastmasters International’s Golden Gavel Award and the International Listening Associations' Special Recognition award. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Nov 7, 2022 • 54min
447 - Sweet Success with Candace Nelson
Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer and Mom. Candace worked in investment banking and then at an internet startup before shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world’s first cupcake bakery. Despite the early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Today, Sprinkles has sold over 200 million cupcakes and has over 20 stores, 30 Cupcake ATMs and 1000 employees. In 2017 Candace co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the third wave of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships its frozen pizza nationwide. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.