The Content Experiment Podcast

When you create content for your business, it can serve so many other purposes than what you created it for. But there's a process behind repurposing content that you need to be aware of before you start copying and pasting or recording yourself reading your blog posts for your podcast. There's a lot to consider, including what kind of content you want to repurpose, where it will serve you best, how to get more reach out of what you've already created, and things to consider when using "old" content, among other things. Listen in this week as I address each of these questions and give you some specific examples of how to repurpose your own content. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Business is down and you're feeling the pressure to diversify your revenue streams. Instead of adding another service or building a digital product, consider dipping your feet into affiliate marketing. Whether you're an affiliate for your favorite digital software or you offer an affiliate program to your current and past clients (or maybe even some business BFFs), this is a great way to find new potential clients and customers, build on relationships that you already have, and generate some income that you wouldn't have had otherwise. This week on the podcast, affiliate guru Angela Markham is sharing her tips to becoming an affiliate and creating a successful program for your own business. If you're feeling the itch to diversify, this is the episode you need. Mentioned in This Episode Angela Joy Markham Follow Angela on Instagram or Facebook Subscribe to Angela's YouTube channel Get your affiliate workbook here Launch your own affiliate program Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Angela Markham Angela Markham has been in the marketing and design space since 2011, helping businesses brand themselves and ultimately scale their income. Angela is currently running her full-time business, Angela Joy Markham, LLC, where she helps aspiring affiliate marketers and small businesses use affiliate marketing to skyrocket their revenue. She loves working with clients one-on-one, creating organized business systems, designing unified brands, defining client target markets, and ultimately helping her clients scale their business income.

It's easy to blame algorithms or the market for marketing that's not making the impact that you want. And maybe that's part of it, but there are probably other things going on too. If you've ever struggled with hitting "publish" on something for any reason or you feel like you've been stuck in a marketing rut for too long, this week's podcast episode is for you. I'm sharing 7 things that might be holding you back in your marketing and what you can do to combat these. From perfectionism to inconsistent messaging to fear of visibility, I'm addressing all the things I've seen holding business owners back in recent months. The upside is that it's possible to make changes and get on the right path. Listen in to hear more. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

If you spend any time in the online space, you've been hearing a lot about artificial intelligence. There's a lot to digest there: the types of tools, which one works for what type of needs, etc. And even if you think you have no need for AI, trust me when I say that you do. In fact, you're probably already using it whether you realize it or not. I was admittedly resisting AI but after hearing this week's guest, Danielle LeFleur, present on the topic a few months ago, I knew I needed to not only educate myself but also actually use it. You're going to want to take notes on this one! Danielle names some of her favorite tools and we talk about how both content creators and business owners need to get on board…and also why you shouldn't necessarily let go of the person who is creating your content right now. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Danielle LaFleur Danielle has over 30 years in Marketing, IT, Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real need an SMB has in creating value online and in-person with their clients. She is dedicated to creating success for her team and her clients. Danielle has helped hundreds of SMBs maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

If you're posting regularly on social media are you actually marketing your business? (Really?) My short answer is no, you're not. But it's a lot more nuanced than that. Sure, social media creates an online presence for you. But the way most people are "doing" social media is not doing anything to help market their business. Instead, they're simply making more noise. This week on the podcast, I'm sharing why social media isn't "really" marketing if that's all you're doing, and what to do instead. (Hint: put some of the social back into social media!) Mentioned in This Episode Episode 175: How to Use Social Media to Promote Your Podcast (or not) Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

If this hasn't been your year, it's time to change things up! But how? And in what part of your business? That's where having some clarity and business strategy comes in. Going through the motions may have worked a few years ago, but these days being really intentional about where you spend your time is the key to success. This week on the podcast, we're talking strategy, setting and reaching your goals, finding ways to diversify your offerings, and leveraging a community that you build through networking. All of these are exactly what you need at this point in the year, especially if you've been struggling. And this week's guest, Josephine Owusu, even walks me through how to look at one of my own goals for later this year. I love the way she talks through each step of achieving it. Mentioned in This Episode The Owusu Collective Ed Mylett's Secret to Happiness Follow Josephine on Instagram Connect to Josephine on LinkedIn Subscribe to Josephine's YouTube channel Book a call with Josephine Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Josephine Owusu Josephine is the Founder of The Owusu Collective and is a business strategist for female purpose-driven coaches, content creators & creative entrepreneurs with a team. She has over a decade of experience working with award-winning corporate media companies and thriving startups including Cartoon Network, HBO, Magnify, and Cheerfully Given and has managed creative teams and large multi-6 figure production budgets. Through her high-level strategic thinking, she helps her clients to get unstuck and her framework gives them the clarity, strategy and leadership skills they need for growth, connection and achieved goals. Her unique ability to combine strategy with operations gives her clients the clarity and structure they need to scale.

Yes, that question mark in the title was intentional. After 10 years of being in business full time (16 years total), not every week or month or year has been great. And I want to talk about it…and keep talking about it. There's too much toxic positivity out there and not enough talking about the struggles that we all face as business owners. This week on the podcast, I'm celebrating 10 years of business and reflecting on why I'm still here, why it's okay to not be okay, and some of the reasons why I left my teaching career in the first place. This is not your typical celebratory episode, and I share a little bit of my story and the conversations I've been having with others about business being a bit of a struggle right now. Listen in, and let's keep this conversation going. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

If the universe doesn't magically create a space that's meant for you (because it won't), you create it yourself. That's exactly what Jessica Kupferman did when she and co-founder Elsie Escobar started She podcasts back in 2013 and 2014. After noticing that a lot of podcasters were men and "gurus" who were just interviewing one another, they decided they wanted to do something different. Fast forward to today, Jessica and She Podcasts is still growing, hosting an active Facebook group, live conferences, a coaching program, a new 501(c)3, and a host of other ventures. This was such a fun conversation about living up to our parents' (and society's) expectations, gaining visibility online, attending in-person conferences, making a space for yourself, why nothing has to be perfect, and so much more. Listen in! Mentioned in This Episode Attend the She Podcasts conference with me! Join the She Podcasts Facebook group Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Jessica Kupferman Jessica Kupferman is an award-winning podcaster and co-founder of the She Podcasts brand, which currently supports 10s of thousands of women podcasters to get and keep their voices out in the world. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet "Bat Girl" with an odd amount of experience in way too many software services. When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship in the She Podcasts membership. Learn more at shepodcasts.com.

So you think it's time to bring in marketing support for your business? If you're finding yourself strapped for time or simply pushing your marketing to the back burner, you're probably right. But who you hire and how you structure the position in your business is going to have a big impact in your (and your new marketing pro's) success. It's not about finding the biggest name or the biggest agency in marketing; it's about finding a good fit for your needs. This week on the podcast, I'm sharing some of the most important things to consider when you're talking to marketing professionals about their services and determining if they're a good fit for you (and vice versa). Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

You've probably been on the receiving end of buying a course that didn't quite live up to the hype that you saw on the sales page. You didn't get the results you wanted or maybe the course took more time than you expected or you spent more than you planned because of all the "bonuses" (and fear tactics) that you were fed. This has happened to me too! And I know way too many business owners who have fallen into this trap too. This week on the podcast, Deanna Seymour is sharing the solution to this problem. If you've ever bought a shiny object and regretted it later (or you want to avoid selling a course that won't give buyers what they're actually looking for), this is the episode for you. Mentioned in This Episode Steal This Course Follow Deanna on Instagram Follow Deanna on TikTok Connect with Deanna on LinkedIn Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Deanna Seymour Digital Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to marketing your business. Whether she's hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. When she's not working with clients, she's probably callin' out sleazy marketing tactics, hangin' with her fam, or sneaking in some crappy reality tv!