The Content Experiment Podcast

A lot can happen in 4 years and 250 episodes. I'm thrilled to be here and in awe at how much things have changed over the years. This week, I'm announcing a little change that's going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and changing. It's an exciting time! Listen in to this super short episode to find out more. Mentioned in This Episode Episode 148: The Must-Do's in Your Business Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

There's a lot on your plate and it can feel like you're simply spinning plates, instead of growing your business. But we don't have to do it all. And honestly, we shouldn't. That said, there are still things that every business owner should do on a regular basis, both for their marketing and visibility and for other areas of their business. This week on the podcast, I'm running down what I think are some of the most important things to do for the growth and well-being of your business. What would you add?

If you're a business owner, taking time away from work can feel really challenging. And if you're a service provider with regular deliverables for your clients, it might feel impossible. That's not the case, especially with some careful planning and a good amount of communication with your clients. I've done it several times, once taking two full weeks away with only one short day where I checked in to make sure there weren't any fires (there weren't). And I'm getting ready to do it again, leaving my laptop over 5,000 miles away. This week on the podcast, I'm sharing what I've done to prepare to be completely away from my service-based business for 11 days…without stressing out about it. Now, this is what works for me and it may not be what works for you. But it's worth listening to and grabbing some tidbits you can incorporate into your next vacation planning session! Mentioned in This Episode Episode 19: Yes, You CAN Take Down Time Episode 161: Take Time Away from Business, Not Content Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Is social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you're not using it effectively. I've often said that you should have a presence on social media, especially if you're an online business. This week on the podcast, guest Maggie Gentry proves me wrong! She stopped using social media three years ago and continues to have a thriving business. Of course, social media is just a piece of your overall marketing strategy, and having other visibility measures is important. Maggie shares how she maintains visibility without social media, how she markets mindfully, and why energetic capacity is incredibly important when it comes to how you show up online and in your business. This isn't to say that you should stop using social media. Far from it, in fact. But if social media makes you want to pull your hair out, there are other ways! Mentioned in This Episode Sign up for Maggie's newsletter here Follow Maggie on Pinterest Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Maggie Gentry Maggie Gentry is a thought partner to coaches and high-conscious entrepreneurs looking to intentionally grow their businesses with a focus on marketing operations. She helps her clients create proactive marketing plans and effective systems that support both the business and the business owner. Her approach lets values lead, prioritizes people over profit, and focuses on long-term sustainable growth over short-term gains.

Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it's also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate. If you've never worked with marketing support or you're looking for another perspective of what it looks like to work with someone to help you, listen in this week. In the episode, you'll hear what the role of a content creator is, what to expect, why communication is so important, and what you could potentially take off your plate if you have the right help in your business. Mentioned in This Episode 237: Embracing the Power of AI with Danielle LeFleur 176: Smarter Content, More Exposure with Lisa Simone Richards 177: Leveraging Other People's Audiences & Putting it All Together 244: Setting Realistic Expectations for Content Creation Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

If you're seeing this right now, or listening to this episode, you're a leader. You don't have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader. As this week's podcast guest says, you can lead from anywhere in the room. And that room can be at home, in your church, in your community, or in your role in business. This week we're talking more about what this looks like in the online business world, what a real measure of business success looks like, and how to do that in a way that's not your typical launch-and-funnels cycle. If you're ready to nurture your business by creating a better relationship with yourself, this is the episode to listen to. Mentioned in This Episode Follow Ryann on Instagram and TikTok Join the free Be in the Room Facebook group Connect with Ryann on LinkedIn Self Leadership Principles Free eBook Subscribe to Ryann's YouTube channel Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Ryann Dowdy Since 2005, Ryann has sat in front of hundreds of business owners to develop marketing plans and taught thousands of sales reps, business owners, and entrepreneurs how to sell. She discovered the reason that some clients were wildly successful and others were not came down to one thing: True Self Leadership. There are 6 principles that, when truly mastered, give both individuals and companies access to unlimited business and career growth: Self Trust. Personal Responsibility. Self Awareness. Self Concept. Emotional Intelligence. And Growth Mindset. As the Creator of the Self Leadership Principles - Ryann partners with individuals and companies to take an inside out approach to business growth. Ryann has been featured in Forbes, NBC, FOX, Associated Press, The Daily Dispatcher, International Business Times, Market Watch, Morning Dispatcher, NY Headline, Street Insider, Think Business Today, and hundreds of additional publications.

You're hiring someone to help with your marketing, content creation, and implementation. This will free up so much time so you can go on and do what you do best in your business. But you're probably ready to hire help because you know how long it takes you to do the work. Even though you're hiring a professional who specializes in marketing and content, there's still a learning curve and process to take into account. And both of these take time. This week, I'm sharing what realistic expectations look like when you're hiring someone to support your business's marketing and content and giving some background on what's happening on the content creator's side. It's a great episode to help reframe each person's role in the process! Listen in! Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Are you needy? The correct answer is yes. We all have needs. Of course we have our basic needs to survive but as humans we have a lot more that we need to live our best life. But what about in business? We have needs there too: we need to make money, we need to NOT work 14 hours a day, we need to not have too much on our plates. This week on the podcast, Mara Glatzel shares more about what neediness looks like, why we need to be in daily connection with our needs, and why we should do away with the idea that what's right and good is always the same no matter what season we're in. If you've been feeling a little "off" lately like I have, this is the episode you need. Mara shares that getting closer to our needs feels good, and we need to be seen, heard, and to matter. And yes, we get into business and what it looks like for our human systems to fit into our business. Mentioned in This Episode What do you need right now? Follow Mara on Instagram Get Mara's Book Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Mara Glatzel Mara Glatzel, MSW (she/her) is an author, intuitive coach, and podcast host who helps humans stop abandoning themselves and start reclaiming their humanity through embracing their needs and honoring their natural energy rhythms. Her superpower is saying what you need to hear when you need to hear it and she is here to help you believe in yourself as much as she believes in you. Find out more at MaraGlatzel.com

Stop trying to do it all! You do not have to be in "all of the places" to market your business effectively. And too many business owners sit paralyzed because they don't know what to create, where to publish it, or how often. If you're a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of that visibility and marketing. On this episode, I'm sharing the five (plus two!) things every business owner should think about (and publish) at a minimum. Yes, I said "should." That doesn't mean you have to, but I'd highly recommend it! Tune in now! Mentioned in This Episode Episode 57 Episode 63 Episode 134 Episode 138 Episode 144 Episode 150 Episode 152

You already know that your brand is so much more than your colors and logo. But have you done the work to ensure that your brand message is based on strategy and messaging? Your brand consists of your design, content, marketing, social media, and more. It all needs to work together with a strategy that incorporates every piece. This week on the podcast, I'm chatting with Shaunda Head about voice, which is a big part of what you're saying, how you're saying it, and how people find and consume your content. It can be really difficult to share your own ideas, especially if what you're saying isn't what everyone else is saying. But that's precisely the point. Shaunda talks about unlearning what you might have learned in school or corporate structures and how to speak up even when you might be afraid to so people know who you are and what you're about. Mentioned in This Episode Follow Shaunda on Instagram Ask Your Audience Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Shaunda Head Shaunda Head is an Atlanta-based brand strategist who helps online experts who have a hard time communicating with their audience, use their own unique voice to master their message and attract perfect-fit clients. She creates and implements strategies in marketing, brand building and copy to help her clients SHOW UP and drive higher connection with their true, dream clients. In addition to building strategies, Shaunda also teaches various workshops on aligning your branding and marketing in a way that benefits your full brand system. Shaunda has over 20 years of experience, including brand design, marketing, communications and business development for global companies like the Centers for Disease Control and Prevention (CDC), UPS and E! Entertainment Television. She has also been featured on Essence.com, TIME.com, Sirius XM, Create & Cultivate, and Motherly. She now coaches and consults for experts who are moving from a traditional to an online business model, with past clients consisting of coaches, doctors, lawyers, stylists, therapists, non-profit founders, real estate agents, and more. You can find out more about Shaunda and her work at www.heyshaundahead.com.