The Content Experiment Podcast

It's not about creating more content or adding more tasks to your ever-growing to-do list. It's about doing the things that will move the needle most for you. Yes, having a platform where you can demonstrate your thought leadership (like a podcast, blog, or YouTube channel) is important, there are other things that also need to happen. This week on the podcast, I'm sharing four things that you should do in your marketing this year. These things worked last year and they'll work next year too. Because they're not about fad tactics that will go the way of Clubhouse. They're about real strategies that need to be part of your business year after year. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

You've heard "the fortune's in the follow-up" and this saying isn't wrong. But what do you need to follow up on and what's actually the best way to do it? Our interactions with others are key to the stability and growth of our business. Conversations shouldn't be one-and-done; that's no way to build a relationship. Instead, we need to create systems where we're following up with people and not dropping them after one conversation. And when it comes to sales, there's a finesse to it. This week on the podcast, Bethany George, the Follow-Up Boss, is sharing what follow-up should really look like and how to do it in a way that's not sleazy. Especially when we're talking sales but also when you're just getting to know someone. Mentioned in This Episode The Follow-Up Boss Connect with Bethany on LinkedIn Follow Bethany on Instagram and YouTube Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Bethany George Bethany is an entrepreneur at heart, her journey has taken her in and out of many careers. As a freelancer, corporate sales, solopreneur and more, her deepest desire was to understand WHY people respond to this message and not that, why this methodology of sales/marketing/communication worked and this didn't. Through it all, she has developed a proven method of how to support passion-driven, people-first businesses to operate in a way that is aligned with their core values, and expand their impact while being sustainable and ethical. She is a mom to 5 kids, a nature-lover, herbalist and community builder.

Frustrated by how time-consuming it is to create content for your business? You're not alone. Many business owners stop creating content because they don't have the bandwidth to be consistent with it and hiring help is out of their budget. I've talked about batching content before and creating a content plan so you know what you're creating before you sit down to do it. But there are a few more secrets to saving time when creating content that you're going to want to hear. Sometimes, it's about just doing the thing. Creating content even if circumstances aren't ideal. This week on the podcast, I'm sharing what that looks like as well as some other tips to keep you on track. Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Money is a big source of stress for many people, business owner or not. We have habits we learned in childhood because of how our families handled money, and many of those aren't habits we'd want to pass along to our own children. And let's not even talk about the dreaded "B" word. You know the one, "If I could only stick to my budget…" Money can hold us back in business, and I don't strictly mean the lack of it. If we're not comfortable dealing with the emotions that come along with money, we're going to struggle to find abundance in our life and business. This week on the podcast, I'm talking to Mikelann Valterra, money coach for women who want to transform their relationship with money. In this episode, we talk about mistakes we make with money in our businesses, why we need to replace the word "budget," how to let go of some of our money stories, and why we need to start talking about money more. Mentioned in This Episode Download Mikelann's free ebook Follow Mikelann on Facebook, Instagram, and Twitter Subscribe to Mikelann's YouTube channel Connect with Mikelann on LinkedIn Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Mikelann Valterra Mikelann is an author, keynote speaker, and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of Financial Psychology. Her strong background in emotional intelligence, paired with her practical money strategies enable her clients to consciously design their life while escaping financial stress and anxiety. When she's not working with clients, you can find Mikelann on the dance floor, indulging her love of Argentine Tango.

This week on the podcast, we're continuing our departure from talking about content to talk about money systems. If we don't have a good handle on our finances, it's impossible to focus on the things that matter in our business: our clients. Last week we talked about implementing Profit First as a money system, and this week I'm talking about my own experience with Profit First…both in my business and in my personal finances. We really shy away from talking about money because we've been taught from a young age that it's a taboo subject. But if we don't talk about it, our challenges and our successes, we can't learn from one another. So listen in. I share a bit of my money story, then dive into how I've leveraged the Profit First system for all kinds of wins I never thought I'd have. Mentioned in This Episode Episode 225: Keep More Money in Your Business with Shannon Simmons Profit First Overview Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

Every business owner deserves to make a living wage and to have a profitable business. What's more, we need to let go of the idea that business ownership is a slog and that we have to work long hours to see a positive cash flow. Yes, being a business owner is a challenge. But we left our day jobs so we could have more control over our time and our income. It's time to take control of our money. This week on the podcast, I'm talking with Shannon Simmons, a Profit First Professional, about developing systems for your business, why so many of us struggle with our finances, and taking a profit in your business. Profit First has been a game-changer for me in my business, and Shannon shares how it could be for you, too. Mentioned in This Episode Fit For Profit Get your free Profit First Overview Follow Fit For Profit on Facebook and Instagram Connect with Shannon on LinkedIn Join the free Profit First for Wellness Business Owners Facebook group Schedule a call with me Connect with me on LinkedIn Follow me on Instagram About Shannon Simmons Shannon has been consulting with small businesses for more than 10 years. Years ago, despite working in accounting and bookkeeping, I found myself in the uncomfortable position of not being able to pay my tax bill. (I was telling clients to save for taxes and not doing the same for myself. Oops!) I discovered Profit First and it changed my life and my business. Since then, I've become a Profit First Certified Professional and over the last decade have helped hundreds of clients create profitable businesses using this time-tested system. When she's not meeting with entrepreneurs or assessing their businesses she enjoys time with her husband and 2 children serving in their community, playing and watching sports, marveling at nature or reading a good book. After 2 years in public accounting she saw a need to work for small business owners to teach them how to grow financially healthy businesses. She has built on her Master of Accountancy degree from Manchester University by becoming a Certified Profit First Professional and a Certified QuickBooks ProAdvisor.

Podcasters know that it takes some major investment to get a financial ROI from their time and money. And there are plenty of people out there not only making bank from their podcasts but also sharing how you can do it, too. But before you jump into trying out make money through sponsorships and ads, listen up: Many of the strategies you hear from big-name podcasters are just unrealistic for smaller businesses. And some tactics are just plain sleazy, in my opinion. This week on the podcast, I'm sharing some of the ideas for podcast monetization that are unrealistic and sleazy, and some go-to ideas that just might work for you! Mentioned in This Episode Episode 223: Creating Curiosity on Other People's Platforms with Nikki Rausch Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

You've heard me talk about the importance of showing up on other people's platforms. Being a podcast guest, speaking at summits, getting on stages…this is how you grow your own audience. But equally important is making sure that these people who you're getting in front of know who you are, what you do, who you do it for, and how you can help them. Talking about this might feel uncomfortable to some, not knowing how to talk about what you do in a way that feels natural and part of the conversation or speech. Nikki Rausch to the rescue! As the Sales Maven, Nikki excels at teaching business owners how to have sales conversations. And in today's episode, she's sharing how to do that with some finesse while appearing on other people's platforms. You will want to tune into this episode! Mentioned in This Episode Your Sales Maven Follow Nikki on Facebook and Instagram or connect with her on LinkedIn Get your free Closing the Sale ebook Schedule a call with Abby Connect with me on LinkedIn Follow me on Instagram About Nikki Rausch CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of "selling." With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written three books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Trust is important in every part of life, including your business. But trust goes beyond telling the truth and being authentic. It's about showing up, following through, being on time, and just generally being there for someone when they need you. And sometimes that's really hard to do. We all have our own stuff going on and things happen that prevent us from doing the things that help to foster trust. At the same time, there's a lot we can do, even when work and life get difficult. This week on the podcast, I'm sharing why trust is so important in your business, what it looks and feels like when trust isn't there, and what you can do to set yourself up to be in a position where you're doing what you can…when you can. I'm definitely not an expert in this, but I felt really pulled to do this episode this week. It's an important one for your business life and maybe your personal life too! Mentioned in This Episode Schedule a call with me Connect with me on LinkedIn Follow me on Instagram

As a business owner, you're constantly growing and developing. Sometimes, maybe often, that growth comes with some imposter syndrome. You feel like you don't have the right expertise, or that no one will care. You're no expert, right? Wrong. This week on the podcast, Ayo Bamgbose, a learning and development trainer and educator, is sharing the true definition of expert or industry leader…and I'd guess that you fit that mold. No matter your industry. This is such a fun conversation around getting more experience in your field, being open to learning, taking action, finding balance, and so much more. And I love the insights Ayo gives around connecting with others, especially on LinkedIn. Listen in! Mentioned in This Episode Connect with Ayo on LinkedIn Follow Ayo on Instagram Grab Ayo's 85 LinkedIn post ideas to showcase your expertise About Ayo Bamgbose Ayo Bamgbose has been a learning and development trainer and educator for the last ten years and has worked in the beauty, spa and wellness industry for nearly 20 years. She helps beauty, spa and wellness therapists and consultants make a career change by teaching what they know and love.