The Content Experiment Podcast

You know you need to know your numbers in your business, but do you know how connected your business and personal numbers really are? If your business is your livelihood, the answer is "very much so". That's why I knew this conversation I had with Keina Newell of Wealth Over Now was so important. Keina helps people get more clarity over their numbers--both personal finances and business finances. And in this episode, we talk about the impact that debt has on your finances--and how to get past the mindset that paying off debt means less money in your pocket. We also talk about how to decide what you're going to invest in for your business, how your business and personal finances intersect, why you need a spending plan and not a budget, and so much more. Mentioned in This Episode Free guide to freedom and flexibility About Keina Newell Keina Newell works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, and stress less about money. She is passionate about her work and finds no greater satisfaction than helping her clients start approaching the way they manage their money with joy because they've learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety. When she is not coaching, Keina is spending quality time with friends and family and encouraging herself to go to workout! To learn more about Keina head over to Wealth Over Now and explore her tips to manage your money well. Be sure to follow her on Instagram, LinkedIn, and Facebook.

Marketing your business doesn't need to be as difficult as you might be making it. The challenge is that many marketers talk about marketing and content in blanket statements, that this works or no you shouldn't do that. (I'm guilty of that too.) Here's the thing: So much of marketing (and, frankly, business in general) depends. It depends on what you're selling, what type of business you have, what your goals are, who your audience is, and so much more. So I wanted to take an episode and talk about the difference between marketing to other businesses and marketing to general consumers. There are some key differences and no matter what type of business you're in, I think you'll walk away with some key takeaways. Mentioned in This Episode One Week to Your Welcome Sequence challenge

There's a lot of talk online about marketing for online businesses, and I hear from product-based businesses that they feel forgotten about. I don't blame them! And even as an online, service-based business, I've seen it. But so many product businesses have seen a huge hit to their income during the season of this pandemic. Brick and mortar shops closed up and even if they opened back up quickly, many people haven't felt safe to go back in person. Farmer's markets and other events also closed for much of the summer, which is a busy season for many. Since I don't often work with physical product businesses, I invited my friend Sue Monhait of Gift Biz Unwrapped to join me on the podcast. She shares: Why not everyone is born to have a product business How to shift your mindset so you can move past this difficult time The most important thing product businesses can do right now to keep their businesses afloat How Facebook is helping the product business (yes, really) Why your business model matters Tune in now, whether you're a seasoned gifter, baker, crafter, or maker or you're just getting started. Mentioned in This Episode Facebook Shops Gift Biz Breeze Makers MBA Gift Biz Unwrapped Podcast Start With Confidence Rebel Boss Summit About Sue Monhait Sue Monhait is a business owner, podcast host, speaker, educator, and bestselling author for the community she's lovingly named, "Gifters-Bakers-Crafters-Makers" – people who create beautiful and/or delicious products that they want to share with the world. Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable businesses of her own. The Ribbon Print Company offers custom ribbon printing systems, supplies, and training so businesses can provide product personalization right in their store or craft studio. Gift Biz Unwrapped is a weekly podcast, online training, and membership community for women who have a hobby or creative passion. She teaches them, step by step, how to turn their hobby into a profitable business. She also works with existing business owners who have gotten stuck or are looking for that one thing that's needed for them to gain traction and move ahead. As host of the Gift Biz Unwrapped podcast, Sue provides free content weekly to assist those searching for answers on how to start and grow their business. Her book Maker To Master: Find and Fix What's Not Working in Your Small Business and the accompanying Inspired! Daily Planner are available on Amazon and on her website. You can follow Sue on Facebook and Instagram.

Working a side hustle is no joke. You have to find time around your day job, personal responsibilities, life… Today's guest on the Stories in Small Business podcast has made not one but TWO side hustles her norm, along with a part time job as a physical therapist. But Kari Roberts has made it work and has no plans to leave her day job. This episode isn't just for side hustlers; it's for anyone who struggles to find the time to fit client work and work ON the business--instead of only IN the business--into their life. It's for those of you who need to work on boundaries, time management and making your family a priority. Mentioned in This Episode Rebel Boss Summit Weekly Time Blocking Schedule About Kari Roberts Kari Roberts is a business coach for female side hustlers and a business coach/online business manager to online entrepreneurs. She helps them figure out time management and systems that allow them to grow their business while still having enough time and energy for work, business, and home life. She is known for giving practical, tactical advice and feedback while being bubbly and relatable. Kari knows all about being a multi-passionate entrepreneur. Kari has been working as a Physical Therapist for 16 years, a freelance makeup artist for 8 years, and a business coach/online business manager for 2 years. She has received numerous awards in 2 industries including the corporate-wide STAR award as a Physical Therapist and multiple WeddingWire Couples' Choice awards as a makeup artist. Her business advice has been featured on VoyageATL Magazine, The Rising Tide Society, The Speak to Scale Podcast, and more. Kari has been a featured speaker for The Creative at Heart Conference as well as multiple virtual summits. She is also the host of the Side Hustle Freedom podcast. When she isn't being a "serial helper" through one of her businesses she enjoys watching sports with her husband, walking in the park with her 2 dogs, listening to podcasts, sampling tasty bourbons, and catching up on reality TV.

What happens after you sell a digital product? Do you wish your buyers well and be on your way? That's one way to do it--if you don't care about the relationship you have with your buyers or their success. A better way is to nurture them after the sale. Check in with them periodically to make sure they know how to access what they purchased and remind them of the incentive for doing the thing. (What's that incentive? Well, it's the reason they bought the product in the first place. The successful transformation or win they were after.) That's exactly what I'm addressing here in today's episode of the Stories in Small Business podcast. This is a piggyback or companion episode to episode 65, and I highly recommend you listen to that episode alongside this one. Mentioned in This Episode: Episode 65: Growing Revenue with Digital Products with Eden Fried Rebel Boss Summit Book a Q&A Call with Abby

What if you could take what you're doing for clients right now and package it into a digital product that you could sell over and over again (with limited time investment)? Would you do it? Um...heck yes! That's exactly what I'm talking about today on the Stories in Small Business podcast with digital product expert Eden Fried. She shares behind the scenes of her business, including how she's selling a digital product at five figures a month while only working 8 hours a week! She also talks about what happens after buying a digital product--how to continue the conversation with them and nurture them into other offers. Whether you have a digital product to sell now or you want to dream one up for the future, you're going to want to tune in! Mentioned in This Episode Rebel Boss Summit About Eden Fried Eden Fried ditched her plan to go to law school and started an online business instead. Fast forward a few years, and she's mastered the art of selling digital products online and now teaches other women how to turn their passions into products they can sell online, too. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community for product creators), and the founder and host of the Rebel Boss Summit, a twice-annual virtual summit for current or aspiring digital product creators. Follow her on Facebook and Instagram and don't forget to find out more about the Rebel Boss Summit!

What's the future of your business? Business owners often get started by wanting to share a product or service with an audience, but then they fail to plan the future of that business. (I'm certainly guilty of this too!) But knowing where you're going to go is essential to growing the way you want. And it will also help you in making the right hires along the way. In this week's episode, Natalie Gingrich of The Ops Authority is sharing how and when to get operations help inside your business, the difference that a director of operations can make for you, why you need someone to help you think through the details, and some of the tell-tale signs that your business is ready to plateau. She also shares a free resource that will be one of the most valuable tools you'll use in your business. I know...I've used it too! Tune in now! About Natalie Gingrich Natalie Gingrich is the founder and host of The Ops Authority. She has been in operations for two decades – either in healthcare, corporate America or as an entrepreneur. Her goal is to bridge the gap and overwhelm when it comes to processes and systems, growing a team, and setting up solid business foundations. She spent 15 years in corporate operations and leadership at a Fortune 150 company. When given the opportunity to leave, she put the knowledge, certifications, and experience to work by creating her own consulting firm as well as a certification. She developed the Director of Operations certification to equip existing ops experts a flexible profession, outside of corporate but still playing a huge role in small businesses, globally. Follow her on Facebook or Instagram or join her free Facebook group for operations professionals and project managers! Mentioned in This Episode Content Strategy Clarity Course Step by Step to Onboard Your New Hire Get Your Biz Mission, Vision & Values on the Right Track Mission, Vision, Values

You'd never offer medical advice to a passing stranger or offer to cook a gourmet meal when you struggle to make Ramen. But are you offering up content to your audience that's outside your area of expertise (your zones of genius)? I think this is common, mostly because so many business owners struggle with what content to create, where to publish it, and even who they're talking to. So if you're in this camp, you're certainly not alone! Let's find your way back inside your zones of genius. In this episode of the Stories in Small Business podcast, I'm sharing what zones of genius actually are, how to find yours and what to do afterward. This is a vital part of the content strategy process, so tune in now! Mentioned in This Episode Content Strategy Clarity Course

In-person meetups and networking events are so important to your business--whether you love doing them or not. (I'm in the "not" category, but I still do them and I still see value in them.) Because they're so important, I asked Tiffany English, founder of Women in Business Connect, to the podcast to talk about how to make those valuable connections--even when you can't meet in person. She has so much valuable insight from both the organizer and speaker perspective AND from the attendee perspective. In this episode, Tiffany talks about how she pivoted from in-person to virtual events, how to get the most out of a virtual event, how to follow up with people you meet after the events, what you can do to be more visible online, and why flexibility in virtual events is so important. Listen in! About Tiffany English Tiffany has a background in Marketing and Events and since 2010, has hosted, marketed, and produced over 500 events. She believes in the importance of building communities and quality connections. Tiffany is the Founder and President of Women in Business Connect (WIBC). Launched in 2017 as a professional social support network for women, WIBC strives on building connections and referrals authentically. Follow The Women in Business Connect on Facebook and Instagram and visit her event business, Velvet Style on Facebook or Instagram. Mentioned in This Episode No, I'm Not a Freelancer (blog post)

As business owners, we often put off taking care of ourselves. We're busy building our businesses and taking care of our families. But unless we're taking care of ourselves too, it can easily all fall apart. This week's episode is a bit of a personal one. I've been working with Allison Jordan, a functional medicine specialist and digestive health expert, for about two months now and I wanted to share why I hired her and what my results have looked like. Because I have to say, she's changed my life and the way I look at my health. In this episode, Allison and I talk about the importance of taking care of yourself, how the healthy things you're doing right now might be what's making you feel so crappy and what you can do right now to feel better right away. It's a bit of an unconventional business podcast discussion, but I believe that your health and wellness can mean all the difference in your success. About Allison Jordan Allison Jordan is the owner and founder of Better Belly Therapies, a successful gut health clinic based in Ann Arbor, MI. Allison exceeds the highest levels of training as a certified Craniosacral Therapist and combines functional medicine coaching and visceral manipulation to help men and women with digestive dysfunction decrease food restrictions and increase their energy and quality of life. Visit her website and follow her on Instagram and Facebook. Mentioned in This Episode Biz Chix Podcast: The Science of Mindset with Allison Jordan