The Content Experiment Podcast

Happy One Year Anniversary to the Stories in Small Business podcast! I'm thrilled to be celebrating one year with you today. As you'll hear from this episode, a podcast was not at all in my plans for my business. I'm a writer, after all. Who am I to publish a podcast? Well, if I've learned anything from my time as a business owner, I AM someone--and I have things to say. This week on the podcast, I'm sharing why I started the podcast (you listeners have a lot to do with that!), what I've learned from podcasting, how it's impacted my business, and what you can expect moving forward. Podcasting is truly my happy place these days. Where is yours? P.S. If you've been finding the information in the podcast valuable, please do me a favor and give it a rating and review. It would mean so much to me! Mentioned in This Episode Ask Your Audience Challenge Episode 17: Elevate Your Visibility Without a Formal Pitch Dr. Podcasts

We all have stories we tell ourselves in business and often those stories are holding us back from truly niching down and reaching our potential in business. This week on the podcast, I'm talking to someone who has helped me overcome my own inner mean girl and grow more than I thought possible. Natalie Eckdahl is a business strategist and coach for growth-minded business owners. I appreciate her ability to help women look deep within themselves and their businesses to turn their mindset issues around. If niching down is something you've struggled with, you need to listen in today. And if you're hearing your own inner mean girl tell you things like "you're a loser" and "you can't be a good business owner and a good mom" and "you're not worth what you're asking" then let Natalie's words help you work through that. Mentioned in this Episode Reset Your Mindset BizChix podcast Finding Your Blue Ocean Strategy Ask Your Audience Challenge About Natalie Eckdahl Natalie Eckdahl, MBA is the CEO of Biz Chix, Inc. She is a Business Strategist and High Performance Coach who helps high-achieving women entrepreneurs across industries and time zones build, grow, and scale their businesses. She's the Founder of the BizChix Community and Host of the award-winning BizChix Podcast. She has been recognized as "One of the Top Women in Business to Listen to" and has also been featured in Inc, Fast Company, Huffington Post, and Entrepreneur. Natalie brings a multidisciplinary perspective to her work. She draws from her MBA education, 20+ years of work experience, deep intuition, and over 300 podcast interviews with industry influencers to help her clients with customized strategy and coaching to reach 6 figure+ in PROFITS. When she's not enjoying precious moments with her husband, Mark, and her 3 children ages 5 to 18, you can find her drinking a steaming cup of coffee, on her way to swim laps or sneaking in a power nap. Listen in to her podcast, follow her on Instagram or join her supportive Facebook group!

You know it's impossible to make more time in the day. But you can make more time in your day by being more productive and using the time you do have more wisely. No one can give you a magical fix that works for everyone. Rather, you need to find what works for you. It's a matter of trial and error and trying a few strategies. That's exactly what I'm talking about in this week's episode of the Stories in Small Business podcast. Amber De La Garza, the Productivity Specialist, is sharing her best tips on being more productive every day--and she and I both share our own time blocking systems. She shares her thoughts on procrastination, how to balance life and business during the craziness of 2020 and shares her formula for getting everything done! About Amber De La Garza Amber is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of the S.T.O.P. Leverage Formula. She helps business owners improve their time management and elevate their productivity to maximize profits, reduce stress, and make time for what matters most! Follow her on Facebook and Instagram or visit her website. Mentioned in This Episode Take Back Your Time Training Ask Your Audience Challenge

You need to make money in your business. That's what it's all about, right? Yes, but if you want to make those sales, you need to attract the right audience to you. That means creating content that's about your audience and what they need, rather than making your content about you and your products or services. I know that's tough to do sometimes, but it's a necessity. In today's episode of the Stories in Small Business podcast, I'm sharing how to do that--and why you should. It's a short and sweet episode but you'll get the value you need and the resource that will help you get closer to the right content for your people. Mentioned in This Episode Ask Your Audience challenge Client Journey ebook

You deserve to get help--at home and in the business, and that means no longer thinking of yourself as a solopreneur but seeing yourself as the CEO you are. So many business owners are stuck in the messy middle of trying to make that shift. It's about creating systems and hiring the right people in your business and home so you can focus on the money-making activities that you do best. You do not have to do everything. This conversation I had on this week's episode of the Stories in Small Business podcast is golden. Listen in to Racheal Cook give you permission to let go of control, hire employees and contractors and elevate yourself to your next stage of business. It's such a valuable episode for anyone who feels like they're in the messy middle of business. (And I honestly feel like this is the majority of us at one time or another!) Mentioned in This Episode Promote Yourself to CEO podcast CEO Collective CEO Date Checklist About Racheal Cook As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 12 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more. Follow her on Facebook or Instagram and connect with her on LinkedIn.

Online summits are all the rage right now, especially with conferences being cancelled and travel bans in place. What I love about summits is that I can consume loads of content at a fraction of the price of an in-person event (all while not putting on shoes at all). But putting together a summit is no joke. It takes a huge amount of time and organization, coordinating speakers and technology and promotional materials. It has a huge impact on your visibility, income and impact you can make online. It's also a great way to grow your audience and online presence as a summit speaker. You don't have to do all the work yourself! On this episode of the Stories in Small Business podcast, I'm talking to Krista Miller of Summit in a Box. After being part of her very first summit a few years ago and watching her business continue to grow from there, I knew she was the perfect person to talk about this very popular business growth strategy. Mentioned in This Episode Summit in a Box Ask Your Audience Challenge About Krista Miller At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier!

You know you need visibility in your business. So you keep showing up online: posting to social media, attending those virtual networking events, pitching to be on those podcasts or online summits. But you get crickets or, almost worse, you're attracting the exact wrong type of client to you. Before you throw in the towel, I recommend taking a step back and looking at how you're presenting yourself online first. It could be that the image you're projecting isn't the most professional one, which is turning away the people you're looking to attract. In this episode, I'm sharing some of my biggest pet peeves when it comes to online visibility, from both the optics and the content that people share. And it might all sound a little old fashioned, but professionalism still matters in the digital age! Mentioned in This Episode 5 Layers of Legal Protection webinar

So many business owners jump into business without thinking about all the behind-the-scenes work that needs doing. That leaves you and your business vulnerable. Don't learn the hard way; learn directly from a legal and tax expert. Today's guest can help! I'm talking with Braden Drake about the five layers of protection that every business must have. He covers everything from what insurance you should have, whether you need to copyright your work, what it means to register your business and so much more. Not only that, but Braden is hosting a free LIVE webinar on Monday, August 17 JUST for listeners of the Stories in Small Business podcast (and your friends). Share this link with others who need to take care of their own businesses too. About Braden Drake Braden is a California licensed attorney and tax professional. His tagline is "Your gay best friend here to help you get your legal and tax shit legit." Braden works primarily with service based, creative small business owner through his membership and course where he educates on contracts, business entities, cash flow, and taxes. Visit his website or follow him on Instagram. Mentioned in This Episode 5 Layers of Legal Protection webinar

When you're creating content for your business, are you thinking about what's going on in your audience's head? You should! That's what's driving them to do business with you. This is what Lisa Princic, today's guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging. Through learning and testing in her own business, Lisa was able to develop the skillset needed to help her clients transform their businesses. Listen in to hear more about business messaging, deep messaging, testing your copy, self-auditing your messaging, the difference between content and website copy and how to build your brand--along with SO many other things. About Lisa Princic Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable, profitable brands. She helps them simplify their offers, focus their brand with bolder messaging, strengthen and deepen their marketing systems. She is a trained business strategist and the host of the Scaling Deep Podcast. Lisa is a results-oriented, deep thinker who has a knack for "seeing" the value of each business and turning that into a pipeline ideal clients. Mentioned in This Episode Noticeable Brand Guidebook

You've likely heard of client journey before. But do you know what it is and why it's so important to your content (and the overall health of your business)? Client journey is about getting your audience's attention, educating them, showing that you're an expert, nurturing them to purchase, growing their place on your client roster and even retaining the relationship after you've gone your separate ways. And the way you do all of this is through your content. But it's not all about blogging and putting out videos. Content is SO much more than that. Learn more about what your content should look like at all stages of the journey so you can start nurturing your audience and growing the business you love. A full transcription of this episode is available on my website. Mentioned in This Episode Client Journey ebook Client Journey Masterclass