The Content Experiment Podcast

Your audience needs to be able to consume your content. They need to know where it is, how to get their hands (or eyes or ears) on it and they need to be able to physically consume it. But what if your audience has an impairment that makes consuming your content difficult? Accessibility might be in the back of your mind like it was for me, but it's time to think about it--and do something about it too. Today's guest, Erin Perkins, approached me in a Facebook group to ask how I was going to ensure my upcoming summit was accessible to everyone. I thought I had my bases covered, but after talking to Erin I realized that there was so much more to consider. Erin shares insight from her own experience of being deaf and how some of the new platforms out there (ahem...Clubhouse) that feel so accessible are really far from it. Tune in and be sure to grab her toolkit. It's what I'm using in my business moving forward! You can also head to the web page for this episode for a full transcript (something I'll be doing with every episode from now on). Mentioned in This Episode Accessibility Resource Guide & Toolkit The Content Experiment Summit About Erin Perkins Erin Perkins is an online business manager and accessibility educator. Through her business, Mabely Q, she empowers women-owned small businesses to grow bigger and serve better, taking behind-the-scenes admin work off their plates and advising her clients how to create a more inclusive environment for their communities. You can follow her online on Instagram, Facebook, LinkedIn, and Pinterest.

Making a sale should not be the ultimate goal or the finish line of your marketing and business building. Yes, a sale is great, and necessary so you can stay in business. But your work with your customers is far from over when you make that sale. What happens next? How do you ensure the success of your customers? What happens when they've had success with whatever you're selling? This is what so many business owners forget when planning out their customer journey. On today's episode, Desola Davis shares how to look at your own customer journey a little differently and how to use your secret sauce to get big wins for clients. We also discuss why, even though she and I both help clients with customer journey, we are in no way competitors (this is important, friends) and what products (and services) you need for your business to ensure you have a complete journey for your people. Listen in! Mentioned in This Episode: Testimonial Template The Content Experiment Summit About Desola Davis Desola Davis is a Business Growth Strategist and digital customer journey expert who helps course creators and coaches attract, convert, and retain their favorite customers using a strategically designed digital product suite. She has a knack for taking big projects and breaking them down into small, actionable steps--a superpower that she's used to design and implement corporate initiatives totaling over $1M. Her joy is to help online creators and thought leaders find their raving fan base, increase their customer lifetime value, and leverage their secret sauce to grow their business! To learn more, visit her website and follow her on Instagram.

Funnels are a huge part of business today. They're seen as a necessity for running an online business because we all want to automate everything. So, we set up a funnel, turn it on, then sit back to watch the sales roll in. Right? That's not the way it works. Yes, funnels are great and they're an incredibly easy way to guide audience members through a path from just getting to know your brand to buying from you and beyond. But funnels aren't what will save your business. On today's episode, Ryan Turner, a funnel expert, shares his take on funnels--what's needed, how to get potential customers inside your funnel, and how to NOT overcomplicate the whole process. And he also shares why funnels aren't the end-all but they can amplify what you're already doing. Tune in now. Mentioned in This Episode: Funnel Makeover Guide The Content Experiment Summit About Ryan Turner Ryan Turner is the founder of Amplifi Strategy, a digital marketing agency specializing in funnels based in Madrid, Spain. His specialty boils down to building digital bridges between businesses and their customers. Amplifi caters to consultants and experts looking to implement systems online that will increase leads, sales, and client retention through relationship marketing. If you're looking to create a business online that wants to build relationships with your clients check them out. Join his group on Facebook, and follow him on Instagram and LinkedIn.

Being true to yourself and your values is the only way to live, in my humble opinion. But doing that in a big, public space like your business--or the internet--can feel hard. But wouldn't you rather be yourself and attract the right people to you every day than having calls with people who aren't sure...and who don't quite know if you're for them (and vice versa)...and who don't get you incredibly excited to get to work each day? Today on the podcast, guest Helen Tremethick and I talk about why being yourself is the only way to be, and why clarity is SO much better than creativity when it comes to the content you create every day. Listen in! Mentioned in This Episode Eff Your Elevator Pitch Love and Badassery The Content Experiment Summit About Helen Tremethick Helen Tremethick is a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses. Formerly the CEO of The Communications Distillery, Helen has recently rebranded under her own name. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so. If you're looking for the skills you need to show up and speak up in your business, Helen's the solution for you. Helen lives in an old farmhouse in the middle of the Ontario countryside, which means if you ever hop on a coaching call with her, you might hear roosters. You can find and follow her on Facebook, Instagram, and Twitter, and join her Love & Badassery group on Facebook.

If you're a business owner, you're probably on Facebook. (Shoot...if you're human, you're probably on Facebook.) But the nuances of being active, attracting audiences, and being found on Facebook elude so many. Today on the podcast, I'm chatting with Julia Jerg, a social media marketing coach who specializes in helping business owners elevate their visibility on Facebook. She's also a nomad with two young kids and I loved our conversation about how she navigates it all. Julia is also one of the speakers at The Content Experiment Summit in March 2020. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round! Mentioned in This Episode: Kickin' It On Social Media (CODE: small business) The Content Experiment Summit About Julia Jerg Julia Jerg is the Founder and chief editor of Jey Jetter, a family-travel and digital nomad blog for aspiring nomads and families. She is also a social media marketing coach, public speaker, author, course creator, and blogger from Germany. In 2011 she quit her job, sold all of her belongings, bought a one-way ticket, and turned into a successful digital nomad. Since then, she has traveled, lived, and worked remotely in over 80 countries. Before founding Jey Jetter, Julia was the head of a communication agency department in Germany, where she managed a team of editors, graphic designers, and photographers. Her main focus consisted of strengthening the connection between the clients' needs and her team's creative approach. Today, she helps entrepreneurs reach their ideal customers on Facebook by applying all her knowledge and experience from over a decade's worth of marketing gigs. You can follow Jey Jetter on Facebook and Instagram.

Is starting a podcast one of your goals? It's such a great way to connect with your audience right where they are. And it's a whole lot easier than you think it is. Just ask this week's guest, Chris Hines. He started his podcast by recording in his bathroom--the only place where he could find the quiet he needed. But he's grown that podcast into a business where he teaches others how to monetize their podcasts. Through his own goal-setting and forward-thinking, Coach Chris was able to make the pivot he needed to grow his business. Chris has some unique ideas and insights to share, so be sure to tune in. He's also sharing his expertise at The Content Experiment Summit in March 2020. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you're listening to this episode after the fact, you can sign up to be on the waiting list for the next round! Mentioned in This Episode Personal Branding Playbook Podcast Episode 83: Prepping for 2021 Without the Overwhelm Compound Effect by Darren Hardy The Content Experiment Summit About Chris Hines Christopher Hines is the host of the Personal Branding Playbook. He's been podcasting for six years and helped hundreds of shows launch, grow, and generate revenue. Chris has been a speaker at Podfest, the Outliers Podcast Festival, and several other events for content creators. Chris also has his own community, The PodStars, dedicated to helping podcasters build their personal brand and grow their business. You can follow him on Instagram and Twitter.

Content and marketing is a huge struggle for so many business owners, mostly because you're afraid you'll get something wrong. And anything less than perfect is unacceptable, right? Nope, wrong! Done is always better than perfect and imperfection shows that you're human. Just put your content out there, see how it lands, then make adjustments as you go. Of course, you still need to do your homework and talk to your audience about what they need and want from you. But rather than try to make every piece of content you produce perfect, make little changes to your strategy, your cadence and your messaging as you go. First, you'll finally publish something consistently. And your audience will appreciate the fact that you're not trying to do everything perfectly. Not sure how to do this? Listen in to today's episode! I'm announcing The Content Experiment Summit, a five-day summit for coaches and course creators who are ready to uplevel their content. I'm also sharing the personal reason behind the name. Mentioned in This Episode The Content Experiment Summit

Getting ready for the new year is always one of my favorite things. There's just nothing like the quiet of the inbox around the holidays and the behind the scenes planning that goes on. The biggest downside, I think, is that there are so many possibilities. It's tempting to start everything fresh and to change course completely. This year I'm taking a bit of a different approach. I'm looking at some of the little things in my business and my life and planning next year based on those. They include my values, my calendar, my goals and all those things that I keep meaning to do differently but never do. If you're struggling with how to not throw it all out and start over, listen in to this episode. Mentioned in This Episode Episode 78: Planning Out Your Content for 2021...Sort Of

Starting a new business is scary; starting a business as a single mom with five little ones depending on you while navigating the emotions of a divorce is even more so. But where there's a will, there's a way. And today's guest, Melissa Rose, dug in and made it work. This episode is for all of you who feel like you need to look and be perfect online. You don't. In fact, it's time to stop following all those accounts that make you feel bad or like you're not enough. Melissa and I talk all about the story behind the story, what kind of time you need to invest in business, how to grow and move forward, how to hire the right person the first time and how to invest in a new team member. Melissa also shares about how she onboards new team members--and it's not through written out SOPs (unless it's her assistant creating them!). Tune in now! Mentioned in This Episode Book a Call with Melissa Try Dance on Demand About Melissa Rose Melissa Rose has been a dance educator for over 20 years and a studio owner for 11. Receiving a BFA in Musical Theatre from UWSP, she performed and choreographed professionally throughout the midwest. In 2009, she started her own studio The Dancing House where she shares the art of dance to beginner dancers of all ages both in her brick and mortar studio and her online membership platform called Dance on Demand. As an established entrepreneur, Melissa is often asked to speak as well as coach other business women, empowering them to level up their lives through consistent action. Melissa lives in Hudson, WI and is a single mama of five kiddos ages 8-17 years, and is frequently asked how she juggles it all. In her podcast "In the Nitty Gritty" she tackles those questions, with a big heap of inspiration and motivation for women entrepreneurs who juggle work, kids, partners & everything else nitty gritty. To learn more, visit her website. You can follow her on Facebook, Instagram, and LinkedIn, and subscribe to her on YouTube.

Being active on social media is tough. It's time-consuming, there's the endless (oops!) scroll to consider, and you're not really sure if you're showing up in the right place. And my guess is that you may not even consider all the social media platforms out there. On today's episode, I'm not going to wave a magic wand and you'll suddenly know which platform is the right one for you and your business. Instead, we're going to take a quick look at all the options out there--and I think you'll be surprised at a few that I mention. The goal here is to see the possibilities and that they go well beyond your traditional social media platforms. You might be surprised! Mentioned in This Episode Episode 57: Make Your Content About Your Audience, Not You