Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Christine Rudolph believes there are two things that hold women back – fear and not feeling worthy of success. But, bit by bit, mentee by mentee, the Ray White New Farm agent is empowering women, setting them on a path to success and shaping tomorrow’s leaders. In today’s episode of the Elevate podcast, hosted by Samantha McLean, Christine reveals her journey from a small-town upbringing and journalism career to becoming a real estate powerhouse who has hit Elite status year after year. Christine unveils the bold leap of faith that propelled her into real estate, transforming her future as a single mum and imparting invaluable life lessons for her daughter, Emily, who followed her into the business. With a passion for mentoring women towards financial independence, Christine discusses how she navigated Emily breaking away to do real estate her way, why she’s so dedicated to building women up, her role with Leading Ladies of Real Estate, and the importance of self-belief. She also takes a deep dive into her core values of honesty, integrity, and resilience and how these principles form the foundation of her client-centric approach to real estate and her collaborative sales strategy. Finally, Christine provides exclusive insights into Brisbane’s dynamic market, her innovative techniques for calming buyer anxieties, and her ambitious vision for the future, including groundbreaking property projects and a podcast of her own. “I really believe that you’ve got to look at yourself and think, ‘If I want to do something, what’s holding me back? Is it fear or is it because I don’t believe in myself – I don’t believe I’m worthy of that?’ And I just want to say to everyone, that you really have to get out there and do it. You just have to believe in yourself and face your fears, and you’ve got to be resilient.” – Christine Rudolph Sam and Christine discuss: 3:30 – In the beginning: How Christine transitioned from a small-town upbringing and a journalism career to become a real estate powerhouse, fuelled by life’s challenges. 6:40 – A leap of faith: How helping sell her own property marked Christine’s bold leap into real estate, shaping her future as a single mum and teaching her daughter key life lessons. 16:00 – Empowering women: Christine’s passion for mentoring women towards financial independence, her role in Leading Ladies of Real Estate, and the importance of self-belief. 19:45 – Core values: Explore Christine’s pillars of honesty, integrity, and resilience, her collaborative sales approach, and the secret to building enduring client relationships. 24:00 – Client-centric success: Christine’s client-first philosophy, the unique blend of Ray White’s national strength and family atmosphere, and a client’s 80% return in five years. 26:36 – Market insight: A deep dive into Brisbane’s stock shortage, interest rate impacts, market sentiment, and Christine’s techniques for calming buyer anxieties. 29:00 – From agent to advisor: The journey from being a typical agent to a trusted advisor, including why Christine’s collaborates with and refers clients to other agents. 31:20 – Most memorable sale: Why Christine’s favourite sale is about life-changing impact not price, and her dedication to creating ‘beautiful conclusions’ in every transaction. 35:39 – Vision for the future: What’s on Christine’s agenda for the next 12 months, including personal property projects, building her own podcast, and expanding her business. Detailed Episode Guide: Samantha McClain is joined by the remarkable Christine Rudolph, a trailblazer in the real estate industry whose transition from a career in media has been both inspiring and transformative. From navigating personal challenges with courage to passionately mentoring and supporting women, Christine’s determination reaches far beyond her professional accomplishments. From Media to Real EstateChristine’s journey into real estate began in her childhood, growing up in a small country town. Her love of storytelling initially led her to journalism, shaping her analytical approach to problem-solving. However, life presented unexpected hurdles, prompting her to transition from media to real estate. This decision was motivated by a challenging experience with property sales, driving her to provide the kind of support and service she had lacked during her own hardships. A Leap of FaithAt the age of 40, Christine faced a pivotal decision. She left a secure corporate role at Qantas to pursue her passion for real estate. Guided by a sense of social responsibility and a desire for financial independence, she embraced the uncertainty. Christine likens this bold move to her skydiving experience on her 30th birthday—a leap of faith that led to an exhilarating career and personal fulfilment. Mentoring the Next GenerationChristine’s dedication extends to mentoring young women in the industry, including her daughter, Emily. Although initially resistant, Emily found her own path in real estate, showcasing resilience and independence. Christine is committed to fostering financial responsibility and empowerment, not just within her family but also through initiatives like the Leading Ladies platform. Real Estate with IntegrityChristine’s success is built on resilience, integrity, and a client-centric approach. She describes her style as collaborative, ensuring her clients feel confident in their property’s marketing strategy. Her empathetic nature and transparent communication have solidified her reputation as a trusted advisor in the field. Adapting to a Changing MarketDespite current economic uncertainties, Christine remains optimistic, advising clients to view property investments with a long-term perspective. Her keen understanding of market trends and her ability to adjust strategies accordingly are essential to her success. Whether guiding buyers or advising sellers in a stock-short market, Christine’s expertise is a trusted resource for clients and peers alike. The Power of CommitmentChristine’s commitment to her clients is evident in her willingness to prioritise their needs, often working during holidays to close deals. Her dedication, clear communication, and care resonate deeply with clients, fostering strong relationships between buyers and sellers and reinforcing her standing in the industry. What’s Next for ChristineLooking forward, Christine plans to grow her business, support her team, and devote time to her passion project—a podcast celebrating exceptional women in real estate. Her ultimate aim is to enhance the value her team provides, ensuring long-lasting benefits for clients. Final AdviceChristine encourages listeners to confront self-doubt and fear, emphasising the importance of believing in one’s resilience and worth. Her journey illustrates the transformative power of calculated risks and self-belief. SummaryChristine Rudolph’s story is one of resilience, empowerment, and unwavering dedication. Her ability to turn challenges into an inspiring career has established her as a respected leader and mentor in the real estate industry. Her journey and message of self-belief continue to inspire all who hear her FAQ on Resilience and Success in Real Estate with Christine Rudolph on 1. Who is Christine Rudolph?Christine Rudolph is a leader in the real estate industry, known for her inspiring career transition from media to property sales. She is a mentor, entrepreneur, and advocate for empowering women. 2. What motivated Christine to switch from media to real estate?Christine’s career shift was driven by personal challenges, including a difficult experience with property sales. She wanted to provide the kind of service and support she felt was lacking during her own journey. 3. What inspired Christine to leave her corporate role at Qantas?At the age of 40, Christine chose to leave her secure corporate job to pursue a career in real estate, fuelled by her desire for financial independence and her passion for social justice. 4. How does Christine mentor young women in real estate?Christine mentors young women, including her daughter, Emily, by fostering resilience, independence, and financial responsibility. She is also involved in mentoring initiatives like the Leading Ladies platform. 5. What are Christine’s core principles for success in real estate?Christine’s success is rooted in integrity, resilience, and empathy. She values transparent communication and works collaboratively to build trust and confidence with her clients. 6. How does Christine approach challenges in a changing market?Christine emphasises a long-term perspective for property investments. She adapts strategies based on market trends and uses her expertise to guide clients through economic uncertainties. 7. What is Christine’s advice for overcoming fear and self-doubt?Christine encourages listeners to believe in their resilience and worth, reminding them that taking calculated risks can lead to personal growth and success. 8. What future goals does Christine have?Christine plans to expand her real estate business, support her team, and focus on her podcast, which highlights remarkable women in the real estate industry. 9. How can listeners connect with Christine?Listeners can follow Christine’s journey and learn more about her mentoring and real estate initiatives through her podcast and professional network.

This year’s Federal Budget might contain plenty of promise and big dollar signs, but it only provides half the blueprint for solving the housing crisis. According to LJ Hooker Head of Research, Mathew Tiller, the missing part of the solution is a finite plan on how and where to build new homes and boost housing supply. In this episode of the Elevate podcast, hosted by Kylie Dulhunty, Mathew offers unparalleled insights into the roots of the housing crisis, the impact of international migration, and pioneering solutions to clear construction backlogs. He also reveals a trio of innovative approaches to lure private investors, enhance rental property availability, and secure housing for essential workers. Mathew also advocates for bold stamp duty and superannuation reform, and how the humble granny flat could play a major role in the rental crisis. He also takes a deep dive into current real estate market trends, prices, his forecast for interest rates and what agents need to do now to have a successful winter and spring. “Until the government invests more into housing and providing the needed rental accommodation that those vulnerable households need, then it’s up to private investors, for the private market, to make up the shortfall and come to the party and provide the accommodation that’s needed. So if they tax investors out of the market, then there’s going to be a hole. It’s not going to solve the crisis, unless governments step up to the plate.” -Mathew Tiller Kylie and Mathew also discuss: 2:05 – Dawn in Dubai: How Mathew launched his real estate career in the dynamic Dubai market, and the pivotal role Tim Lawless played in his journey. 5:12 – Decoding the housing crisis: The origins of the housing crisis, the impact of international migration, and innovative solutions to clear the construction backlog and boost housing supply. 11:20 – Federal Budget breakdown: Why the Federal Budget’s funding promises fall short without a clear plan on where and how to build homes where they’re needed most. 14:53 – Defence housing blueprint: Why the Federal Government should adopt a Defence Housing Australia-style model to attract private investors, boost rental property numbers, and ensure long-term security for essential workers. 18:53 – The right-sizing solution: Strategies to optimise our housing stock, including stamp duty reform and exempting sales proceeds from the pension asset test. 22:40 – Innovating secondary dwellings: How incentivising homeowners to build granny flats can significantly boost housing supply and use existing land resources for private rental market benefit. 24:28 – Landlord’s lament: Why all levels of government need to collaborate, not compete, why landlords are selling up and what it means for the rental market. 27:55 – Market update: Stay ahead with the latest trends in auctions and opens, high-demand buyer regions, and what current appraisal numbers mean for winter and spring. 29:50 – Western boom: Why Western Australia and South Australia are real estate hotspots, with rising prices and a market outpacing other states. 31:22 – Inflation and interest rates: Will the Federal Treasurer’s economic forecasts prove right? The impact of energy rebates and tax cuts on CPI, and the likelihood of an interest rate cut this year. Links: Detailed Episode Guide: In recent years, turnover in existing homes has fallen to notably low levels, challenging the maintenance of a productive housing stock. Ensuring the housing cycle operates efficiently is crucial, and factors such as taxes, stamp duty, and government charges should not impede this process. The Elevate Podcast: Industry InsightsListeners are invited to tune into Elevate, the official podcast of Elite Agent, designed for real estate sales professionals, property managers, and leaders. In this episode, Kylie Dulhunty hosts Mathew Tiller, Head of Research at LJ Hooker, who shares market insights and data-driven analysis to guide agents and investors through the evolving property landscape. From Dubai to Australia: Mathew Tiller’s JourneyTiller began his career as a sales manager for Century 21 in Dubai during the early 2000s, a period marked by rapid construction and intense demand for off-plan housing. After three years, he returned to Australia, transitioning from sales to research under Tim Lawless’s mentorship, further solidifying his expertise. Analysing the Housing CrisisThe current housing crisis stems from a demand-supply imbalance, where demand exceeds supply, driving up property and rental prices. Population growth, overseas and urban migration, household size reductions, and insufficient construction exacerbate the issue. Budget Responses and Housing SolutionsTiller examines recent budget measures addressing the housing crisis, including funding for social housing, crisis accommodation, and regional infrastructure. However, effective implementation at state and local levels remains a significant challenge. Innovative Ideas to Boost Housing SupplyTiller proposes several solutions to improve housing availability: Defence Housing Model for Essential Workers: A scheme inspired by Defence Housing Australia could provide quality homes for essential workers, involving private investors and long-term leases. Encouraging Downsizing: Reducing transactional costs and offering tax-free superannuation contributions for retirees downsizing could free up larger homes. Secondary Dwellings Incentive: Promoting granny flats and backyard homes through incentives could increase rental stock in low-density areas. The Importance of Government CollaborationSolving the housing crisis requires collaboration across federal, state, and local governments, tailoring strategies to meet diverse regional needs. Current Market Trends and Future OutlookWhile market conditions vary, demand remains strong. In Victoria, higher listings align with slower price growth, while tight supply in Western Australia sustains price increases. Tiller predicts the first interest rate cut may come in early 2025, balancing inflation control with economic growth measures. Advice for Real Estate ProfessionalsAgents are encouraged to leverage positive price growth to engage homeowners, maintaining a proactive approach as market dynamics evolve. SummaryAddressing the housing crisis demands sustained construction, innovative solutions, and cross-government collaboration. These efforts are key to creating diverse, long-term housing solutions for Australia’s future. FAQ on breaking down the Budget, solving the housing crisis, and what today’s market means for agents tomorrow with Mathew Tiller 1. What is the main focus of this episode?This episode explores the current housing crisis in Australia, examining factors like demand-supply imbalances, rising prices, and innovative solutions for improving housing availability. Mathew Tiller, Head of Research at LJ Hooker, shares his insights and strategies for real estate professionals. 2. Who is Mathew Tiller?Mathew Tiller is the Head of Research at LJ Hooker. With extensive experience in sales and property research, he offers data-driven market analysis that helps real estate agents and investors navigate complex housing market trends. 3. What key factors contribute to the housing crisis?The housing crisis stems from: Population growth and increased migration (both international and urban). Insufficient housing construction to meet demand. Smaller household sizes creating higher demand. Challenges in translating federal funding into effective local action. 4. What solutions does Mathew Tiller propose to address housing challenges? Defence Housing Model for Essential Workers: A scheme inspired by Defence Housing Australia to provide secure, quality housing for essential workers. Facilitating Downsizing: Reducing transactional costs and providing tax incentives for retirees to downsize, freeing up larger homes. Secondary Dwellings Incentive: Promoting the construction of granny flats and backyard homes to boost rental stock in suburban areas. 5. How does the episode address government involvement in housing?The discussion highlights the importance of collaboration across federal, state, and local governments. Tailoring solutions to regional markets and ensuring efficient use of federal funding are critical for tackling the housing crisis effectively. 6. What are the key trends in the current housing market? Strong demand across regions, despite varied conditions. Tight supply in Western Australia driving price increases. In Victoria, higher listing volumes correlate with slower price growth. Increased appraisal activity indicates potential growth in listings. 7. What does Mathew Tiller predict about interest rates?Tiller anticipates the first interest rate cut may occur in early 2025, depending on inflation control and economic measures introduced in recent budgets. 8. What advice does the episode provide for real estate professionals?Agents are encouraged to: Leverage positive price growth to engage with homeowners. Be proactive in maintaining strong client relationships as market conditions shift.

Do you often sit back and lament how the best agents have the ability to turn complete strangers into hot leads and fully fledged clients? Now you won’t have to. In today’s episode of the Elevate podcast, hosted by Samantha McLean, real estate mentor and creator of The Listings Lab, Jess Lenouvel, shares her insider knowledge on how you can dominate in the digital marketing sphere, and go from chasing clients to attracting them. Also the author of More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess reveals the power of focusing on psychology and attraction marketing and how understanding your audience’s motivations and pain points can revolutionise your business strategy. Jess delves into why email is still the best place to win attention, why you don’t need to be active on every social media platform and how shifting from ‘I’ to ‘You’ in your messaging will resonate and create greater traction with your target market. She also takes a deep dive into the three biggest digital marketing mistakes agents make and why traditional farm areas are a thing of the past. Jess and Sam also discuss how AI can save you time, why authenticity, not perfection, is critical in video marketing and smart outsourcing strategies to help you scale your business to seven-figure success. “If you’re chasing everything, you’re actually not giving yourself the space to attract what it is that you want to be attracting.” – Jess Lenouval Sam and Jess also discuss: 2:50 – Jess’s journey: How and why Jess launched The Listings Lab, why a one-size-fits-all marketing approach fails, and the magic of attraction and psychological marketing. 7:30 – Embracing real estate: What drove Jess to choose a real estate career and how she transformed her shyness into a digital marketing superpower. 12:00 – Beyond farm areas: Why traditional farm areas don’t work for digital marketing, and how to build a broader audience with targeted messages and clear value propositions. 16:40 – Attraction vs chasing: Shift from chasing clients to attracting them, the secret to finding your niche, and why you can’t be all things to all markets. 19:45 – Marketing mistakes: The three big digital marketing mistakes agents make, including why you need to ditch the ‘Just listed/Just sold’ posts on social media. 22:30 – Understand your audience: Why knowing your target market’s pain points, problems, fears, and desires is essential, and how shifting from ‘I’ to ‘You’ can transform your marketing strategy. 24:47 – Standing out online: Strategies to cut through the digital noise, boost organic reach on Facebook, and why you don’t need to be active on every platform. 27:43 – Email advantage: Why the inbox is still the best place to win attention, how to create an emotional connection and tips to stop unsubscribes. 31:50 – The AI marketing advantage: How AI can save you time, the best tools to use, and why your videos should prioritise authenticity over perfection. 37:05 – More money less hustle: Insights on scaling your business, reducing work hours, and achieving seven-figure success. 40:50 – Smart outsourcing: Why you shouldn’t outsource your marketing, which tasks to delegate, and how to make effective outsourcing decisions. Links: The Listings Lab Website The Listings Lab Podcast Detailed Episode Guide: The Elevate Podcast: Industry InsightsListeners are invited to tune in to Elevate, the official podcast of Elite Agent, tailored for real estate sales professionals, property managers, and leaders. In this episode, Kylie Dalhunty hosts Mathew Tiller, Head of Research at LJ Hooker, known for his data-driven market insights that guide agents and investors through the evolving property market. From Dubai to Australia: Mathew Tiller’s JourneyTiller began his real estate career as a sales manager for Century 21 in Dubai during the early 2000s, a period marked by rapid construction and high demand for off-plan properties. After three years, he returned to Australia, transitioning from sales to research under the mentorship of Tim Lawless, further solidifying his expertise. Analysing the Housing CrisisThe current housing crisis stems from demand outpacing supply, driving up property and rental prices. Contributing factors include population growth, overseas and urban migration, smaller household sizes, and insufficient construction, all straining housing availability. Budget Responses and Housing SolutionsTiller assesses recent budget measures aimed at mitigating the crisis, including funding for social housing, crisis accommodation, and regional infrastructure. However, translating federal funding into actionable results at state and local levels remains a challenge. Innovative Ideas to Boost Housing SupplyTiller suggests several innovative solutions: Defence Housing Model for Essential Workers: Inspired by Defence Housing Australia, this model could secure quality homes for essential and low-income workers through private investment and long-term leases. Encouraging Downsizing: Reducing transactional costs and allowing tax-free superannuation contributions from a younger age could incentivise retirees to downsize, freeing up larger homes. Incentivising Secondary Dwellings: A scheme to promote building granny flats and backyard homes could enhance rental stock in low-density areas. The Importance of CollaborationAddressing the housing crisis requires cooperation between federal, state, and local governments, acknowledging unique regional needs to develop strategies that improve both supply and affordability. Current Market Trends and Future OutlookWhile market conditions vary across regions, demand remains strong, with rising appraisal activity hinting at potential listing growth. Victoria sees slower price growth with higher listings, while Western Australia experiences continued price increases due to tight supply. Projections on Interest RatesDespite budget measures targeting inflation, Tiller anticipates the first interest rate cut could occur in early 2025, balancing inflation control and economic support. Advice for Real Estate ProfessionalsAgents are encouraged to leverage positive price growth by engaging with homeowners and maintaining a proactive presence as market conditions evolve. SummaryTiller emphasises the urgent need for sustained housing construction, innovative solutions, and collaborative efforts across all government levels. These steps are crucial for developing long-term solutions to address diverse housing needs nationwide. FAQ on digital marketing domination, understanding your target market and scaling your business with Jess Lenouvel 1. Who is the guest in this episode of Elevate?The guest is Mathew Tiller, Head of Research at LJ Hooker. He is known for his data-driven market insights that help real estate professionals and investors navigate the property landscape. 2. What are the main topics discussed in the episode?The episode covers: The current housing crisis and its causes. Budget measures and potential solutions for increasing housing supply. Market trends, including regional variations in demand and pricing. Projections for interest rate changes and their implications for the property market. Advice for real estate professionals to thrive in current conditions. 3. What key factors contribute to the housing crisis?The housing crisis is caused by: Demand outpacing supply. Population growth, overseas migration, and urban migration. Reduction in average household sizes. Insufficient new construction and inadequate housing stock turnover. 4. What solutions does Mathew Tiller propose to address the housing shortage?Tiller suggests several solutions: Defence Housing Model for Essential Workers: Secure homes for essential and low-income workers through private investment and long-term leases. Encouraging Downsizing: Reduce transactional costs and offer tax-free superannuation contributions to incentivise retirees to free up larger homes. Secondary Dwellings: Promote the construction of granny flats and backyard homes to boost rental stock in low-density areas. 5. How do recent budget measures address the housing crisis?The budget includes: Funding for social housing and crisis accommodation. Investment in regional infrastructure.However, challenges remain in effectively implementing these measures at state and local levels to increase housing supply. 6. What are the current trends in the property market?Market conditions vary regionally. Victoria: Higher listing numbers with slower price growth. Western Australia: Tight supply continues to drive price increases. Appraisal activity is rising, signalling potential growth in listings. 7. When are interest rates expected to change?Tiller anticipates the first interest rate cut could occur in early 2025, depending on inflation control measures and economic policies introduced in the recent budget. 8. What advice does Mathew Tiller offer to real estate professionals? Capitalise on current market dynamics, such as positive price growth. Proactively engage with clients and maintain a strong presence as the market evolves. 9. How does collaboration between governments play a role in solving the housing crisis?Tiller highlights the importance of coordination among federal, state, and local governments. A unified approach that recognises regional differences is essential for developing effective housing supply and affordability strategies.

In a profession known for its cutting edge competition, three agents are redefining what it means to be a real estate agent one good deed at a time. For Ray White Northern Coast Director of Investment Growth Janine Prinsloo, Buxton Geelong Group Director Matt Plunkett and Ray White Erskineville Senior Sales Executive Moira Verheijen, real estate isn’t just about doing deals, it’s about using the platform to give back to their clients and their communities. In this special edition of the Elevate podcast, hosted by Kylie Dulhunty, the trio reveal their acts of kindness, why they look to help others and how, even though it’s not the aim, they help build a personal brand and shape their success. Janine reveals that her dedication to kindness, from crafting memorable gifts to consistently going the extra mile, has enriched her career and deepened her client relationships in property management. Matt shares how his philanthropy and innovative use of real estate tools not only support community causes but also humanise the industry, showing that genuine engagement can redefine the role of real estate agents. Moira explains how her signature gesture of baking cookies for open houses enhances her relatability, creates lasting impressions, and strengthens client relationships, emphasizing the power of personal touches in real estate. “We don’t do it for business. Definitely not. I can guarantee that. It’s because I want to help, first of all, but I think it shows the human side of a real estate agent as well.” – Matt Plunkett Kylie and Janine discuss: 2:18 – Opportunity returns: How Janine’s commitment to a young couple 10 years ago created lasting rewards and why going the extra mile matters. 5:35 – Building bonds: Janine explores the power of kindness and why she leaves every client with a tangible gift. 8:10 – A gift to remember: The story behind the unique, handcrafted gift Janine prepared for a tenant’s 16th birthday. 10:20 – The joy of giving: How Janine’s acts of kindness enrich her PM career and deepen her connections with clients. 12:00 – Selling trust: How to navigate the challenges of property management and why focusing on kindness can give you a strategic advantage Kylie and Matt discuss: 15:40 – Strategic giving: How Matt and Buxton’s tailored support for Geelong charities reflects their business values, and what drives Matt’s personal commitment. 17:40 – Creative contributions: Discover how Matt’s innovative use of common real estate tools can inspire new charity support methods in real estate. 18:20 – Networking for good: How Matt’s ability to forge strong community connections enhances charitable efforts and how your agency can do the same. 19:50 – Humanising the industry: Why focusing on genuine help over business benefits helps reshape the image of real estate agents. 22:30 – Choose your cause: Matt’s tips on ****selecting charities that resonate personally and professionally, and why being actively involved can redefine the role of real estate agents in the community. Kylie and Moira discuss: 24:09 – Sweet beginnings: Why Moira bakes cookies for her opens, how this personal touch makes buyers feel welcomed, and enhances her relatability. 26:16 – Beyond sales: Why Moira doesn’t include her baking in her listing presentation, but as a surprise that cements relationships after securing business. 27:00 – Long-term loyalty: How positive experiences for buyers can turn them into future sellers, highlighting the strategic value of memorable customer service. 28:50 – Memorable moments: How Moira uses cookies as a memorable touchpoint, making her open houses stand out in a crowded market. 30:06 – The personal touch: The importance of showcasing your authentic self to build trust and enhance client relationships. 31:20 – Authentic generosity: Why genuine acts of kindness organically help you build a reputable and personable brand in real estate. If you know of a real estate professional doing good deeds for their clients or community please let us know at newsroom@eliteagent.com.au

What would you do with an extra hour or two each day? Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often? Artificial intelligence can give you the unfair advantage over your competition. In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate. Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate. Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era. Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output. “If what you’re looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” – SAMANTHA MCLEAN Jonathan and Sam discuss: 4:00 – AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent. 5:35 – Sam’s tech-led career path: Sam’s journey from PwC to tech and media pioneer and the importance of embracing technology for business growth. 11:05 – The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera. 16:35 – The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections. 21:30 – Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content. 24:55 – Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise. 28:50 – ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities. 33:00 – AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building. 40:40 – Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results. To win more listings with AI, join the waitlist for Sam’s upcoming AI Powered Agents course at https://aiagentcourse.com. To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com. Detailed Episode Guide In the ever-evolving world of real estate, staying ahead of the competition is crucial. With the rise of artificial intelligence (AI) tools like ChatGPT, gaining that edge is increasingly achievable. Samantha McLean, in a recent episode of the Elevate podcast, shared her insights on how AI is reshaping the industry and strategies for its effective use. Maximising Time with AISamantha believes that success lies in optimising the time saved through AI tools. A thoughtful leader, she notes, would use this time to enhance human connections and refine business processes, as exemplified by Matt LaHood, who focuses on fostering relationships within his team. The Impact of AI on Real EstateIn her conversation with Jonathan Craig on Spring Into Action, Samantha discussed the transformative role of AI in the industry. Tools like ChatGPT are improving communication, content creation, and workflow efficiency. However, she emphasises the importance of a learning mindset and critically reviewing AI outputs to ensure quality and reliability. Learning and Adaptability in the AI EraAdaptability is key in navigating AI’s rapid advancements. Samantha advises agents and property managers to embrace AI as a tool for efficiency while sharpening their human skills. Ultimately, the effectiveness of AI depends on how it is applied. Content Creation with AIEngaging content remains vital to business strategy. While AI can assist in generating ideas, Samantha stresses the need for human oversight to ensure content resonates with the target audience. By automating routine tasks, agents can dedicate more time to community engagement and relationship-building. A Balanced Approach to AISamantha recommends a measured approach to AI adoption. Staying informed about developments and scrutinising AI-generated information is essential, particularly when using it for client communications or creating policies. Personalisation and relevance must remain priorities. Getting Started with AIFor those new to AI, Samantha suggests exploring tools like OpenAI’s ChatGPT with a curious, experimental mindset. Resources like futuretools.io can offer guidance and inspiration for maximising AI’s potential. SummarySamantha McLean highlights AI’s transformative potential in real estate, stressing the need for a balance between technological capabilities and human wisdom. By adopting AI thoughtfully, real estate professionals can enhance their operations, strengthen client relationships, and maintain a competitive edge in the industry. FAQ on smart ways to help you win listings with ChatGPT and build a better real estate business with Samantha McLean 1. What was the main focus of this podcast episode?The episode focused on the transformative potential of AI in the real estate industry, with Samantha McLean sharing strategies for effectively leveraging AI tools like ChatGPT. 2. How does Samantha suggest real estate professionals use AI to maximise their time?Samantha advises using time saved by AI to focus on human-centric tasks, such as fostering relationships and improving business operations. 3. What impact does AI have on the real estate industry?AI improves communication, streamlines processes, and assists in content creation. However, Samantha stresses the importance of critically evaluating AI outputs and understanding its limitations. 4. What role does AI play in content creation?AI can generate content ideas and draft materials, but human input is essential to ensure the content resonates with audiences and aligns with business goals. 5. How should agents balance AI and human skills?Samantha encourages agents to embrace AI for efficiency while refining their interpersonal and strategic skills, ensuring a balance between automation and empathy. 6. What are Samantha’s tips for implementing AI? Stay informed about AI advancements. Critically evaluate AI outputs for accuracy and relevance. Personalise AI-generated communications to maintain authenticity. 7. What tools does Samantha recommend for getting started with AI?She recommends starting with OpenAI’s ChatGPT and exploring platforms like futuretools.io for deeper insights into AI capabilities. 8. What are the key takeaways from Samantha’s insights on AI?Real estate professionals should approach AI with a strategic mindset, leveraging its capabilities while maintaining a focus on human connections and ethical practices. 9. Who would benefit most from this podcast episode?The episode is ideal for real estate agents, property managers, and industry professionals keen to explore how AI can enhance their business operations and client interactions.

Nyree Ewing’s real estate ethos is remarkably simple but highly effective – building a referral empire starts with a single well-served client. In an industry where many promise personalised service, yet often fail to deliver, the high-performance agent with LJ Hooker Property Centre has made her point of difference her ability to create swift, genuine connections with clients and provide hands-on service for both vendors and buyers. In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Nyree reveals how she has crafted a reputation for excellence in the real estate market, turning her unexpected start in the profession to an enviable reputation as an agent that marries heart with a tireless work ethic. Nyree also takes a deep dive into her collaborative approach with buyers’ agents to enhance service delivery, her focus on understanding client motivations for unmatched personal connection, and how these elements have built a robust referral network. Kylie and Nyree also explore her strategic navigation of the fast-paced Brisbane market, her methods for managing professional resilience, and her plans for scaling her business while maintaining a healthy work-life balance. Nyree reveals how each step of her journey has not only shaped her professional identity but also continuously drives her to innovate and adapt, ensuring her services always exceed client expectations. “It’s about acknowledging that it is a really personalised service. Acknowledging that whole selling experience and that, even if someone is selling an investment property, there is a reason why their selling it and that will have an impact on them personally.” Kylie and Nyree also discuss 1:55 – First steps: Nyree’s unexpected entry into real estate, how she established her reputation and overcoming impostor syndrome. 5:54 – Gaining ground: The strategies that propelled Nyree forward, why she focused on active window work and understanding buyer behaviour. 6:50 – Buyers’ agents collaboration: How you can work with buyers’ agents, not against, to enhance client service and transaction efficiency. 9:10 – Mindset mastery: Techniques to build mental resilience, goal-setting, and the benefits of mentorship in tough sales. 11:55 – The art of personal connection: How Nyree’s commitment to understanding client motivations and face-to-face service gives her a competitive edge. 14:55 – Leveraging networks: Nyree reveals how she built up a repeat and referral-based business and why she avoids referral sites. 15:50 – Market navigation: The tactics Nyree employs to thrive in Brisbane’s fast market, overcome low stock levels, and prompt early seller action. 18:25 – Boosting business: Nyree’s approach to scaling her business, the strategic planning involved, and timing for team expansion. 21:37 – Renewing resilience: How Nyree manages burnout, sets effective boundaries, and rejuvenates herself regularly. 25:11 – Scaling up: Nyree reveals her plans for enhancing productivity and scaling her business for future success.

Tara Bradbury knows how to reshape the real estate landscape, one innovation at a time. A master of transformation, Tara has pioneered a paperless agency at Active Agents, not only embracing technology, but turning it into a defining pillar of her brand and setting new standards of efficiency and client engagement. Tara and her husband Shane recently celebrated five years in business – and in today’s edition of the Elevate podcast, with Samantha McLean, Tara takes a deep dive into why she left her successful coaching career to become an agent again and reveals the strategies that have helped her build success. She explores the impact of virtual tours and how they’ve revolutionised how properties are shown, saved her team time, and helped them serve their clients better. Sam and Tara also examine her innovative approach to building authentic social media engagement and how she turns every tenant interaction into a potential referral. Tara also reveals how changes to Queensland’s rental laws have impacted her business and how maintaining a work-life balance fuels her professional and personal growth. “If you’re thinking of starting your own property management business, don’t be afraid. Just because someone tells you that you can’t do it doesn’t mean there’s not another way or another angle to get to it.” Sam and Tara also discuss: 2:00 – Career pivot success: Tara explains her shift from coaching to real estate, driven by family needs and professional fulfilment. 5:02 – Pioneering paperless: How Tara established a paperless agency, the strategic choices behind it, and her unique marketing approaches. 9:00 – The power of virtual tours: Discover the transformative impact of virtual tours on efficiency and service delivery in Tara’s agency. 11:19—Mastering market turbulence: How Tara steered through the pandemic’s challenges, positioned the agency as a pivotal information hub, and mastered the art of letting go. 13:20 – Authentic engagement: Leveraging organic social media growth to build credibility and authentic engagement. 15:25 – Transforming tenants into partners: How Tara transforms everyday tenant interactions into lasting, high-value referral partnerships. 17:40 – Crafting a stellar team: A deep dive into how Tara built her team, nurtured talent in property management, and developed a sales operation from the ground up. 21:57 – Legislative landscapes: Insights into adapting business strategies in response to Queensland’s evolving rental laws, ensuring landlord and tenant satisfaction. 26:20 – Balancing acts: The strategies Tara and Shane employ to enjoy work-life balance, including setting boundaries and keeping home a business-free zone. 28:29 – Vision for the future: Peek into the next five years at Active Agents, including strategic plans for growth, and maintaining agency values.

Fostering talent today lays the foundation for tomorrow’s leaders. That’s the astute ethos of not just Ray White Chairman, Brian White, but of Australasia’s largest real estate group as a whole. In a very special edition of the Elevate podcast, Brian sat down with host Samantha McLean, at Ray White’s recent Leadership Academy, peeling back the layers on the 122-year-old group’s strategic approach to nurturing the next generation of real estate pioneers, building a culture of competitive selling and a focus on always innovating. Brian also reveals the nuances behind trademarking the term ‘Competition Creators’, why auctions are a core philosophy in the group and why they are not merely a sales tactic, but a driver of market momentum that offers advantages for vendors and buyers. He also shares insights on The Tesolin Group leader Josh Tesolin’s meteoric rise in the industry, including the traits that foster his success and the principles industry newcomers can adopt to craft their own careers. Brian and Sam also discuss Ray White’s strategies for tripling its market share in just a few years,  how a culture of excellence propels agents forward, the role of artificial intelligence in enhancing real estate practices, and the essential nature of mental resilience for agents navigating market fluctuations. “Being a family business has a lot of advantages. We are the springboard for our people, and the harder they jump on us, the higher they’re going to go.” Sam and Brian also discuss: 1:30 – Leadership unlocked: Insights into Ray White’s Leadership Academy, including the pivotal role of leadership excellence in sculpting tomorrow’s real estate stars. 2:25 – The art of competition: The strategy behind Ray White’s “Competition Creators” trademark and its impact on sculpting a high-performance culture that delivers unparalleled results. 3:40 – Auction mastery: Why auctions are not just a sales technique but delivers benefits for vendors and buyers and fuels market momentum. 5:45 – The Josh Tesolin effect: How auctions catalysed Josh’s rise to the top and why his journey is a masterclass for real estate newcomers. 7:10 – Growth trajectory: Dissect Ray White’s exponential market share growth and why strategic vision and fostering agent empowerment create success. 8:24 – The new frontier: What Ray White would think of AI and how this tech lever is poised to enhance, not replace, the nuanced art of real estate. 9:50 – The Harvard edge: The secrets of Boris Groysberg’s methodology, including how the Harvard case study approach works in real estate. 10:58—The big issue: Why agents’ biggest challenges are mental resilience and understanding that market highs and lows are temporary. 12:15 – Leadership by design: Explore the crafted nature of leadership, focusing on nurturing confidence, skills, and discipline beyond the sales pitch. 13:40 – Authenticity as currency: Brian’s core lesson on the non-negotiable value of authenticity and directness in forging a successful real estate career. 15:05 – What the future holds: A strategic peek into Ray White expanding the ecosystem with adjacent services and setting new industry benchmarks. Detailed Episode Guide The early years of Active Agents were characterised by a commitment to innovation and client-centric strategies. Tara set out to establish a paperless office, addressing the needs of the Hervey Bay market. Traditional, paper-based applications were replaced with streamlined online systems, making the process more accessible for out-of-area clients. Initial hurdles included resistance from within the industry and documents requiring physical signatures. However, the introduction of digital signatures and a gradual shift in attitudes towards technology allowed Tara’s innovative approach to flourish. Her priority was clear: to deliver high-level service that benefited landlords and tenants by embracing cutting-edge technology. Adapting to Market and Regulatory ChangesIn a constantly shifting industry, Tara’s ability to adapt has been critical. From navigating COVID-19 challenges to tackling legislative changes in Queensland, including new pet policies, she emphasised proactive communication and education. By prioritising transparent relationships and compliance, Tara has built trust and a strong reputation among property owners. Harnessing Technology as a DifferentiatorThe integration of virtual tours has been a significant innovation, enhancing the tenant experience and offering landlords comprehensive insights into properties. As market challenges arose, such advancements helped Active Agents retain a competitive edge. Customer Service as a Growth CatalystTara attributes much of Active Agents’ growth to tenant referrals—a testament to the company’s exceptional service. By providing genuine assistance and feedback to prospective tenants, even when they weren’t leasing from Active Agents, Tara created brand advocates among tenants. Looking Ahead: Growth with PurposeUnder Tara’s leadership, Active Agents has grown while maintaining its core values. The addition of a sales department, led by Shane Bradbury, marks a strategic expansion. However, the company remains committed to selective, purpose-driven growth that aligns with its ethos. Managing Work-Life Balance in a Family BusinessWorking alongside her husband, Shane, Tara acknowledges the importance of clear boundaries between work and personal life. Strategic communication and prioritising family well-being have been central to managing these dynamics effectively. Future Prospects and Unyielding ResilienceThe next chapter for Active Agents will focus on continued growth, innovation, and maintaining its ethical foundations. Tara’s dedication to exemplary service and adapting to industry changes will remain central to the business’s ongoing success. SummaryTara Bradbury’s journey with Active Agents highlights resilience, innovation, and a steadfast vision. Her story offers invaluable lessons for business leaders navigating change. Tara’s advice resonates deeply: never let naysayers define your path; remain true to your vision, ask the right questions, and forge ahead with purpose. FAQ on building tomorrow’s leaders, core philosophies, and building market momentum with Brian White 1. Who is Tara Bradbury?Tara Bradbury is the founder of Active Agents, a real estate agency based in Hervey Bay. She is recognised for her innovative approach to property management and her commitment to leveraging technology to improve client experiences. 2. What is Active Agents?Active Agents is a boutique real estate agency known for its paperless operations, tenant-focused innovations, and exceptional customer service. The agency recently celebrated its fifth anniversary. 3. What were the challenges Tara faced in the early days of Active Agents? Transitioning to a completely paperless office in an industry resistant to change. Dealing with documents that required physical signatures before digital alternatives were widely accepted. Overcoming skepticism from industry peers about the viability of her tech-driven approach. 4. How has technology played a role in Active Agents’ success?Tara implemented several tech innovations, including: Online application systems to simplify processes for out-of-area clients. Virtual tours to enhance property inspections for both tenants and landlords. Digital signatures to streamline documentation. 5. How does Active Agents handle regulatory and market changes?Tara stays proactive by: Educating property owners about new regulations, such as pet policies and tenancy laws in Queensland. Maintaining transparent communication with clients to build trust and ensure compliance. Adapting strategies during major disruptions like the COVID-19 pandemic. 6. What makes Active Agents’ customer service unique?Active Agents focuses on providing genuine support and advice to all clients, including prospective tenants who may not end up leasing from them. This approach has led to strong tenant referrals, a key driver of the agency’s growth. 7. How has Active Agents expanded its services?The agency recently introduced a sales department led by Shane Bradbury, focusing on selective and value-aligned growth while maintaining its property management foundations. 8. What challenges does Tara face working with her husband, Shane?Tara highlights the importance of setting clear boundaries between work and personal life, strategic communication, and prioritising family well-being to manage the dynamics of a family-run business. 9. What advice does Tara offer to others in the real estate industry? Stay resilient and adaptable in the face of change. Don’t let negativity or naysayers dictate your path. Remain steadfast in your vision while asking questions and learning along the way. 10. What are Tara’s plans for the future of Active Agents?Tara aims to: Continue delivering high standards of service. Refine processes to meet evolving industry demands. Uphold ethical practices and maintain trust with clients. Drive growth while staying true to the company’s core values.

Josh Horner knows how to choreograph success, one client at a time. Adept at grabbing an audience’s attention and keeping it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with real estate. As director of The Horner Agency, Josh has built an attraction brand and redefined what it means to engage, educate, entertain and exceed expectations in an industry where trust, time, and confidence are currency. In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Josh gives a master class in how to tap into the emotion behind a sale and use it to connect with clients and craft memorable experiences that generate word-of-mouth acclaim. He also peels back the layers on how he creates his viral listing and sold videos, including how to capture and keep attention, how to navigate the fine line between clever and tacky and what to do when a vendor isn’t interested in a humorous video. Kylie also quizzes Josh on his dance career, how he got into real estate, the unlikely crossover skills between the two professions, and the strategies that took Josh from struggling with real estate basics to the phone ringing off the hook. And what about his garden gnome logo? With the flair that only he can muster, Josh reveals where the logo concept came from, what it symbolises and how his client gifts continue to market his brand long after the sold sticker goes up. “Your two words are trust and confidence, with the entire community. If you can build trust and confidence with people, then they’ll listen to what you have to say. Otherwise you just sound like a bloody parrot repeating some scripts or dialogue from some real estate coach.” Kylie and Josh also discuss On the world stage: A whistle stop tour of Josh’s dance career, including the Australian Ballet, Billy Elliot on Broadway, and choreographing parades for Disneyland. Unexpected turns: How an asthma diagnosis led Josh to dance and how a shot of tequila and a bold audition landed him on Dancing with the Stars. Leap of faith: Navigating loss and homesickness after the curtain fell on his showbiz career and how Josh found new horizons and purpose in real estate. From novice to notable: How Josh transformed from grappling with the real estate basics to a mindset change that propelled him into his new role with determination. The art of real estate: The striking similarities between dance and real estate that Josh leverages to thrive and the power of mastering fundamentals to build momentum. Emotion-driven excellence: Why emotional engagement is the cornerstone of Josh’s real estate strategy and how he crafts unforgettable client experiences. Strategic savvy: Josh’s arsenal of techniques for strategic selling, where integrity, intuitive client insights, and reading non-verbal cues create the ultimate agent-client synergy. Becoming a magnet: Discover how Josh intertwines his dance and real estate personas to build a magnetic social media presence and personal brand as an ‘attraction agent.’ Viral listings: Behind the scenes of Josh’s listing videos, including his creative process, how he targets his audience, captures their attention instantly, and the pitfalls to avoid. Brand personification: The quirky tale of choosing a gnome as his logo, alongside Josh’s thoughtful client gifts strategy, which continues to market his brand well beyond the sale. Expanding horizons: Josh’s ambitious plans for team growth, the critical importance of assembling the right crew, and his guiding principle to always spark joy in others. Detailed Episode Guide Josh Horner, celebrated internationally as a dancer and now a trailblazer in the Australian property industry, understands this better than most. On the latest episode of the Elevate podcast, Josh shared his journey from the ballet stage to real estate, revealing the innovative strategies that set him apart in the industry. A Journey in DanceJosh Horner’s career began in professional dance. Born in Wyong, his passion for dance stemmed from a doctor’s recommendation to strengthen his lungs after childhood asthma. After rigorous training at the Australian Ballet School, he joined the Australian Ballet, later branching into musical theatre with roles in Dirty Dancing, Billy Elliot, and performances on Broadway. His adaptability and vibrant energy were evident even during his stint as a judge on Dancing with the Stars Australia. Transitioning to PropertyAfter years of global performances, Josh returned to Australia ready for a new challenge. Initially hesitant, he was encouraged by a friend’s suggestion to try real estate. Though the learning curve was steep – grappling with industry-specific terms like “vendor” and “exchange” – Josh applied the discipline from his performance career. Skills like reading body language and engaging naturally with clients have been pivotal to his success. Revamping the Real Estate ExperienceJosh’s signature energy and charisma remained as he entered the real estate arena. He channelled these traits into creating a buying and selling process that is both memorable and enjoyable. Known for producing video marketing content that blends entertainment with showcasing properties effectively, Josh transforms transactions into celebrations, building client trust and fostering emotional connections with buyers. Creating a Personal BrandJosh has cultivated a unique personal brand as the “House Guy,” making real estate transactions engaging and approachable. Through social media, he shares vibrant property videos and celebrates sales with joyful “soul dances,” resonating with clients and prospective buyers alike. The Iconic GnomeA playful garden gnome has become a hallmark of Josh’s brand. More than just a quirky symbol, it embodies his mission to bring joy and connection to his clients, creating a memorable touchpoint in their real estate journey. Moving ForwardLooking ahead, Josh aims to grow his brand by building a team that shares his client-focused ethos. He remains committed to quality and authenticity, prioritising genuine connections over volume. Summary:Josh Horner’s story illustrates how embracing past experiences and individuality can lead to success in any industry. By blending his passion for dance with real estate, Josh is redefining client experiences, one joyful “soul dance” at a time. FAQ doing real estate differently, creating connections with clients and marketing that goes viral with Josh Horner 1. Who is Josh Horner?Josh Horner is an internationally renowned dancer turned real estate professional in Australia. Known for his dynamic energy and innovative approach, he has redefined the property buying and selling experience. 2. What is Josh’s background in dance?Josh trained at the Australian Ballet School and performed with the Australian Ballet before transitioning to musical theatre. His career highlights include roles in Dirty Dancing, Billy Elliot, and performances on Broadway. He was also a judge on Dancing with the Stars Australia. 3. Why did Josh transition to real estate?After years of performing globally, Josh sought a new challenge upon returning to Australia. Encouraged by a friend, he entered real estate, applying the discipline and interpersonal skills developed during his dance career. 4. How has Josh applied his dance experience to real estate?Josh leverages skills like reading body language, engaging naturally with people, and performing under pressure. These qualities have helped him connect with clients and excel in creating memorable property experiences. 5. What is Josh’s unique approach to real estate?Josh combines entertainment and professionalism by creating video marketing content that highlights properties in a lively and engaging way. He ensures the process of buying and selling homes is enjoyable and celebratory for his clients. 6. What is the significance of the “House Guy” brand?The “House Guy” brand reflects Josh’s playful and approachable personality in real estate. It includes vibrant social media content and celebratory “soul dances” for successful sales, which resonate with both buyers and sellers. 7. Why does Josh use a garden gnome as part of his branding?The garden gnome symbolises playfulness and joy, values that underpin Josh’s approach to real estate. It helps clients associate his services with positive and memorable experiences. 8. What advice does Josh offer to others?Josh advises people not to take themselves too seriously, to embrace playfulness, and to engage with life joyfully. This mindset has been a cornerstone of his success. 9. What are Josh’s future plans in real estate?Josh plans to expand his brand by building a team that shares his joyful, client-focused approach while maintaining authenticity and quality in all interactions.

Success in the Easter market and beyond hinges on strategic planning and seizing opportunities. And no one knows how agents can achieve exactly that, better than The Agency’s CEO of Real Estate, Matt Lahood. On today’s episode of the Elevate podcast, hosted by Samantha McLean, Matt unveils groundbreaking strategies for maximising sales and supercharging client engagement in an ‘always on’ landscape where agent response times can make or break deals. Matt also takes a deep dive into the essence of effective planning, how you can leverage the Easter period to its full potential, and why face-to-face interactions with clients are more important than ever. He also tackles the ever-persistent challenge of talent acquisition, and offers a fresh perspective on optimising revenue while minimising expenditures for a robust business model. “Speed is a new currency. If you can ring up and get McDonald’s delivered to your door in 20 minutes and you can’t find an agent… Well, our industry is disconnected from reality, isn’t it?” – Matt Lahood Sam and Matt also discuss: 1:30 Maximise Easter sales: The essential pre and post-Easter selling strategies to motivate sellers and underscore the criticality of in-person discussions. 6:59 – Speed is your asset: Delve into the ‘always on’ real estate landscape, its implications on client expectations, and how to excel in this fast-paced environment. 12:32 – A resilient market: The interplay of interest rates, inflation, and the pivotal role of buyers and sellers without mortgages in market dynamics. 16:31 – Talent acquisition tactics: The challenges of recruiting quality people in, including the transformative potential of embracing flexibility and role innovation. 19:54 – Strategic planning for success: Why you need to plan long-term to overcome cyclical market fluctuations, enhance your business growth, meet client needs, and stay competitive. 26:01 – Financial wisdom: Beyond the GCI debate and how to optimise revenue while curtailing expenditures for a healthy business. 27:46 – Rethinking work spaces: A case study on how adopting unconventional work settings can boost your business. 29:27 – Redefining business focus: How Matt’s weekly strategy sessions revolutionise planning, transforming routine oversight into strategic growth opportunities 34:16 – Mastering market intelligence: The importance of comprehensive market knowledge to leverage the anticipated surge in post-Easter activity.