Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business

What would you do with an extra hour or two each day?

Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often?

Artificial intelligence can give you the unfair advantage over your competition.

In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate.

Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate.

Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era.

Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output.

“If what you’re looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” – SAMANTHA MCLEAN

Jonathan and Sam discuss:

• 4:00 – AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent.
• 5:35 – Sam’s tech-led career path: Sam’s journey from PwC to tech and media pioneer and the importance of embracing technology for business growth.
• 11:05 – The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera.
• 16:35 – The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections.
• 21:30 – Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content.
• 24:55 – Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise.
• 28:50 – ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities.
• 33:00 – AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building.
• 40:40 – Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results.

To win more listings with AI, join the waitlist for Sam’s upcoming AI Powered Agents course at https://aiagentcourse.com.

To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com.

Detailed Episode Guide

In the ever-evolving world of real estate, staying ahead of the competition is crucial. With the rise of artificial intelligence (AI) tools like ChatGPT, gaining that edge is increasingly achievable. Samantha McLean, in a recent episode of the Elevate podcast, shared her insights on how AI is reshaping the industry and strategies for its effective use.

Maximising Time with AI
Samantha believes that success lies in optimising the time saved through AI tools. A thoughtful leader, she notes, would use this time to enhance human connections and refine business processes, as exemplified by Matt LaHood, who focuses on fostering relationships within his team.

The Impact of AI on Real Estate
In her conversation with Jonathan Craig on Spring Into Action, Samantha discussed the transformative role of AI in the industry. Tools like ChatGPT are improving communication, content creation, and workflow efficiency. However, she emphasises the importance of a learning mindset and critically reviewing AI outputs to ensure quality and reliability.

Learning and Adaptability in the AI Era
Adaptability is key in navigating AI’s rapid advancements. Samantha advises agents and property managers to embrace AI as a tool for efficiency while sharpening their human skills. Ultimately, the effectiveness of AI depends on how it is applied.

Content Creation with AI
Engaging content remains vital to business strategy. While AI can assist in generating ideas, Samantha stresses the need for human oversight to ensure content resonates with the target audience. By automating routine tasks, agents can dedicate more time to community engagement and relationship-building.

A Balanced Approach to AI
Samantha recommends a measured approach to AI adoption. Staying informed about developments and scrutinising AI-generated information is essential, particularly when using it for client communications or creating policies. Personalisation and relevance must remain priorities.

Getting Started with AI
For those new to AI, Samantha suggests exploring tools like OpenAI’s ChatGPT with a curious, experimental mindset. Resources like futuretools.io can offer guidance and inspiration for maximising AI’s potential.

Summary
Samantha McLean highlights AI’s transformative potential in real estate, stressing the need for a balance between technological capabilities and human wisdom. By adopting AI thoughtfully, real estate professionals can enhance their operations, strengthen client relationships, and maintain a competitive edge in the industry.

FAQ on smart ways to help you win listings with ChatGPT and build a better real estate business with Samantha McLean

1. What was the main focus of this podcast episode?
The episode focused on the transformative potential of AI in the real estate industry, with Samantha McLean sharing strategies for effectively leveraging AI tools like ChatGPT.

2. How does Samantha suggest real estate professionals use AI to maximise their time?
Samantha advises using time saved by AI to focus on human-centric tasks, such as fostering relationships and improving business operations.

3. What impact does AI have on the real estate industry?
AI improves communication, streamlines processes, and assists in content creation. However, Samantha stresses the importance of critically evaluating AI outputs and understanding its limitations.

4. What role does AI play in content creation?
AI can generate content ideas and draft materials, but human input is essential to ensure the content resonates with audiences and aligns with business goals.

5. How should agents balance AI and human skills?
Samantha encourages agents to embrace AI for efficiency while refining their interpersonal and strategic skills, ensuring a balance between automation and empathy.

6. What are Samantha’s tips for implementing AI?

• Stay informed about AI advancements.
• Critically evaluate AI outputs for accuracy and relevance.
• Personalise AI-generated communications to maintain authenticity.

7. What tools does Samantha recommend for getting started with AI?
She recommends starting with OpenAI’s ChatGPT and exploring platforms like futuretools.io for deeper insights into AI capabilities.

8. What are the key takeaways from Samantha’s insights on AI?
Real estate professionals should approach AI with a strategic mindset, leveraging its capabilities while maintaining a focus on human connections and ethical practices.

9. Who would benefit most from this podcast episode?
The episode is ideal for real estate agents, property managers, and industry professionals keen to explore how AI can enhance their business operations and client interactions.