Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

My guest today has a resume unlike any other agent I’ve interviewed. He is a former Hollywood executive, he has dived 12,800 feet to the wreck of the Titanic, and he was the agent responsible for listing the world-famous "Breaking Bad" house.David Christensen (eXp Realty) joins us to discuss how he applies Hollywood storytelling to real estate marketing. We dive deep into the strategy behind listing a modest Albuquerque home for nearly $4 million by reframing its value proposition from "residential" to "commercial attraction."Beyond the big deals, David shares his powerful personal story of losing everything, finding sobriety, and rebuilding his "Second Act" to become a top-producing luxury agent in New England.Key Takeaways:The Valuation Reframe: Why the "Breaking Bad" house wasn't sold as a home, but as a business opportunity.Hollywood Skills: Why listening and patience (learned from the music industry) are an agent's best weapons.The Titanic Perspective: How visiting the ocean floor changed David’s perspective on pressure and life.White Glove Service: Why luxury is a feeling, not a price point.

In 2020, amidst the uncertainty of the pandemic, Tom Harrison’s business coach gave him a stern warning: "Do NOT sign that paperwork."Taking sole ownership of a real estate agency during lockdowns seemed like madness. Tom signed anyway.In this episode, we sit down with Tom Harrison to discuss how he ignored expert advice to navigate chaos, scaled his team from 13 to 50 people, and ultimately led Harrison Agents to win "Large Residential Agency of the Year" at the REIT Awards.Tom shares his "fork in the road" philosophy, why he turned down major franchises to protect his creative independence, and how he is blending 180 years of family legacy with an "AI-first" approach to the future."I'd rather make half the money and have my own destiny and have my own brand, than go with the brand and it's just about the money." — Tom Harrison.What you’ll learn in this episodeThe Decision: In that moment, Tom ignored his business coach to buy the business during lockdown.The Growth: The exact mindset shift required to go from a "nice business" to a market share-winning agency.The Future: How Harrison Agents is adopting an "AI-first" approach to stay ahead of the competition.The Brand: Why staying independent was the only way to satisfy Tom's creative vision.The Structure: Why hiring "A-Graders" for roles like HR and Ops (instead of trying to wear every hat) was the key to scaling past 13 staff.ChaptersChapters00:00:47 The COVID Gamble: Signing Papers Against All Advice00:05:55 The Fork in the Road Philosophy: Day-to-Day Decision Making00:07:22 Independence Over Franchising: The Creative Outlet Question00:11:15 Scaling from 13 to 50: The Talent Challenge in Tasmania00:13:45 Real Estate as a Creative Company: Blending Legacy and Innovation00:16:49 The Tasmanian Advantage: Exiting the Matrix00:17:42 Football, Community, and Values-Aligned People00:23:50 AI First: Excitement Over Fear00:27:17 Rapid Fire Advice: Database, Leverage, and Quiet TimeLinks Mentioned:Harrison Agents: Tom’s award-winning agency (https://www.harrisonagents.com.au/)Real Estate Institute of Tasmania (REIT): The industry body behind the Awards for Excellence (https://reit.com.au/)Old Launcestonians Football Club: Where Tom serves as Vice President and Life Member (https://www.oldlauncestonians.com.au/)ChatGPT: AI assistant for content creation and analysis (http://openai.com/chatgpt)Connect with Tom HarrisonWebsite: https://www.harrisonagents.com.au/LinkedIn: https://www.linkedin.com/in/tomharrisonagents/Instagram: https://www.instagram.com/tomharrison_agents/Discover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

In boardrooms around the world, executives invest millions in team-building retreats and quirky office perks, while shareholders ask just one thing: show us the results. Is a "great culture" just pizza parties and ping-pong tables, or is it the non-negotiable foundation for sustainable profit?What happens when you take that controversial question and force two of property management's most respected leaders to argue opposite sides?Welcome to EDGE CASE — our new debate series where we test assumptions, challenge the status quo, and expose what people really think.TODAY'S BIG QUESTION: Is company culture overrated, and are results all that really matter?THE TWIST: They flipped a coin to decide who would argue which side — they may be arguing against their own beliefs.IN THIS ROUNDTameka Smith — With over two decades in property management, she's founded and sold a boutique rent roll, been named REIA's Australian Property Manager of the Year, and was recently made an Associate of the REIA.Sophie Lyon — A 30-year industry veteran and Partner at Real+, Sophie has worked with iconic Melbourne brands and now focuses on training the next generation of property management leaders.ABOUT EDGE CASEWe’re here to challenge traditional thinking in an era of disruption and change. Each episode tackles a controversial topic the industry whispers about — but rarely talks about out loud. This is intellectual combat designed to make the entire real estate industry smarter.THE FORMAT:Round 1: Opening argumentsRound 2: Cross-examinationRound 3: Evidence bombsRound 4: Direct confrontationRound 5: RebuttalsRound 6: TRUTH REVEAL (they drop the act)VOTE: Do real estate agents still deserve their bad reputation? Cast your vote in Monday's Elite Agent Brief (http://thebrief.eliteagent.com/)SUBSCRIBE: Don’t miss upcoming EDGE CASE episodes — where bold minds debate the questions that shape the future of real estate.ChaptersChapters00:00:54 Welcome to Edge Case: Meet Your Debaters00:07:09 Opening Statements: Culture vs Results00:11:02 Round 2: Cross-Examination Gets Heated00:14:36 The Data Battle: Amazon, Netflix, and Toxic Cultures00:18:14 Final Arguments: Finding the Balance00:21:05 Truth Reveal: What They Really Believe00:23:42 Perks vs Authentic Culture: The Real Distinction00:31:31 Gen Z, Expectations, and the Future of WorkConnect with Tameka SmithWebsite: www.tamekasmith.com.auLinkedIn: https://www.linkedin.com/in/tameka-smith-084142104Instagram: https://www.instagram.com/tamekasmith2/Facebook: https://www.facebook.com/tamekasmithconsultingAU/Connect with Sophie LyonReal+: https://realplus.com.auLinkedIn: https://www.linkedin.com/in/sophielyonDiscover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #TamekaSmith #SophieLyon #RealEstateLeadership #RealEstateAgents

Property managers are drowning in admin. What if you could save two hours every day? That's an entire month per year. (As Nikki says, "I'd be in Italy.")In this episode of Thought Leaders, we sit down with Nikki D'Agostino, a director, consultant, and mum of two who just won two major REIWA awards: Strata Manager of the Year and Strata Management Agency of the Year.Nikki runs multiple businesses by "automating the mundane to focus on the meaningful." She reveals her "human-first" AI strategy for eliminating the "soul-destroying" busy work (like arrears calls and paperwork) so her team can focus on the 1,600+ owners who need a human touch.In this episode, you will learn:The Monday Task Audit: How to track every task you do for one day, feed it to ChatGPT, and have AI build a matrix of what you must Automate, Delegate, or Eliminate.Agentic AI: Why Nikki is deploying AI agents to handle arrears calls, payment plans, and paperwork, freeing up her team for high-value human interaction.The Human-First Strategy: How the future isn't about replacing people but about creating better humans who excel at relationships and problem-solving.Nikki's AI Toolkit: The exact tools she uses (like Fixer, Notebook LLM, and HeyGen) to save 6+ hours every single week.Stick around to the very end to hear the exact prompt Nikki uses to build her entire "operating system" in ChatGPT and the one bottleneck she would eliminate for every property manager if she had a magic wand.Connect with Nikkihttps://www.linkedin.com/in/nikkidagostino/https://theefficiencyco.com.au/https://rezzi.com.au/strata-management/ChaptersChapters00:02:18 Meet Nikki Dagestino: The Multi-Hat Wearing Efficiency Expert00:03:29 Rezzi Strata: Bringing Accountability to an Unregulated Industry00:04:41 The Efficiency Co Philosophy: Automate the Mundane, Focus on the Meaningful00:05:13 AML Compliance: What Real Estate Needs to Know for 202500:07:12 The Soul-Destroying Tasks: Agentic AI Takes on Arrears Calls00:09:22 Building Custom GPTs for Every Strata Scheme00:12:00 The 6-Hour Weekly Time Save: Email Management with AI00:24:14 The Monday Task Audit: Your First Step to AI Efficiency00:19:23 Offshore Teams Plus AI: The Ultimate Productivity Hack00:22:35 The Future Workplace: Social Sciences Over Math Skills00:26:15 Your Homework: The Matrix Exercise That Changes EverythingResources Mentioned:ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)Discover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

What if one action could increase your listing win rate by 400%? According to 15 years of proprietary data from Ray White, it can.On this episode of Thought Leaders, host Samantha McLean sits down with Ray White's Chief Strategy Officer, Mark McLeod , to reveal the data-backed secret to a 400% higher listing advantage. Mark explains exactly what this action is, why it works, and the uncomfortable truth about why so many agents still don't do it.This conversation dives deep into the data from over a thousand offices, revealing what truly separates high-performing teams from everyone else.Want to get the full framework?Mark and Sam recently launched the Performance Coaching Sprint, a FREE 5-day email course that distils what Ray White's data actually reveals about coaching effectiveness. Get it here — https://coachlab.eliteagent.educationWhat you’ll learn in this episodeThe 400% Listing Advantage: The specific action agents who meet vendors inside the property take that gives them a 400% higher win rate.Why Skills are "Overrated": Why Mark's data shows that resilience and consistency, not exceptional skill, are the keys to a thriving business.Coaching vs. Managing: Most leaders think they're coaching when they're just managing. Mark explains the difference and why it's costing you millions.RCMs (Relationship Commencement Meetings): How to reframe the "appraisal" to build a real relationship and win future business.The Hierarchy of Communication: The 5-tier framework for building familiarity before you ask for the appraisal.ChaptersChapters00:02:10 Why Skills Are Overrated: The Data Behind Success00:05:23 The 400% Listing Advantage: Meeting Inside vs Desktop Appraisals00:06:30 Relationship Commencement Meetings: Reframing the Appraisal00:07:58 The Hyper-Local Strategy: Volume x Consistency + Relevancy00:09:47 Building Trust Through the Communication Hierarchy00:12:55 Coaching vs Managing: The Critical Difference00:15:41 Making It Ultra Important: The Leadership Obsession Test00:18:13 The Raincoat Principle: Why Consistency Beats Intensity00:19:38 15 Years of Data Evolution: The Generational Change00:21:22 AI and the Future of Performance Coaching00:23:29 Final Challenge: Believe in Something BiggerResources Mentioned:GUEST: Mark McLeod, Chief Strategy Officer at Ray WhiteHOST: Samantha McLean, Elite AgentConnect with Mark McLeodLinkedInDiscover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

How does a former Westpac mortgage broker become the #1 auction agent in the Belle Property network?Norman So, Principal and Agent at Belle Property Strathfield, has recently been named Belle Property’s #1 auction agent and ranks #7 among all NSW agents.His journey from bank employee to one of Belle Property’s top performers — now targeting $4M+ in annual GCI — demonstrates the power of market specialisation, innovative marketing, and systematic team building.Norman didn’t just change careers; he transformed real estate marketing in Sydney’s competitive western corridor. Starting with apartments in Homebush and quickly dominating Strathfield, his record-breaking $16.6 million sale redefined the suburb’s price ceiling. Now running over 200 auctions annually, Norman credits his success to three game-changing strategies: leveraging influencer marketing, creating collaborative team structures, and maintaining relentless client communication.Meet Your Host: Claudio EncinaStepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realise that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success.Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn’t work for you, then it’s not working.What you’ll learn in this episodeWhy Norman conducts 200+ auctions annually and how his team structure makes it possibleThe influencer marketing strategy that generated two $4.9M duplex sales from a single 140K-view postHow one influencer property walkthrough can attract buyers who weren't even looking to purchaseWhy Norman still calls his coach weekly despite 13+ years of experienceThe daily structure and goal-setting system behind Norman's $4M+ annual GCI targetChaptersChapters00:02:14 From Westpac mortgage broker to real estate: Why Norman made the switch00:04:35 The apartment-to-luxury transition: How Norman secured his first house listing00:08:27 Team structure revealed: How two EBUs collaborate for 200+ annual sales00:11:30 Influencer marketing breakthrough: 60% of properties now use this strategy00:13:50 Three essential success principles for new agents (including working for free)Connect with Norman SoLinkedIn: https://www.linkedin.com/in/norman-so-050391a5/Email: norman.so@belleproperty.comInstagram: @bellebynsoConnect with Claudio EncinaWebsite: https://www.claudioencina.com/Email: claudio@claudioencina.comDiscover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #ClaudioEncina #NormanSo #InfluencerMarketing #AuctionAgent

In this must-watch episode, Samantha McLean challenges herself to create an episode of thought leaders with her digital twin, two AI Co-hosts Sarah Chen and Marcus Rodriguez and AI generated B-Roll.The entire episode was built with tools like HeyGen Runway, Claude, NotebookLM, and Mind Studio… all in under eight hours (but, of course, with a human in the loop!). Join the next AI First Agent Accelerator Cohort https://aiagentcourse.comWhat you’ll learn in this episode1. The 8-Step AI Transformation FormulaThe simple, repeatable process that takes any business task and makes it ready to optimise, automate, and scale with AI. 2. The J-Curve of ProductivityEver feel like AI makes everything slower before it gets better? That’s the J-Curve. Most agents bail right at the bottom of it — the exact spot where exponential results are about to kick in. Learn to ride it out.3. The ‘Human in the Loop’ PrincipleAI isn’t your autopilot — it’s your copilot. The best agents use it to handle the predictable stuff so they can show up more human in the moments that matter — like delivering that handwritten note or settlement gift that wins lifelong fans.4. Storytelling SEO with AILSAEvery sale tells a story — but are you letting Google and the AIs hear it? Learn how AILSA (AI Local Storytelling Assistant) turns your every just sold into SEO-optimised, editorial-style content that builds your digital authority over time.🤖 Spot the AI Tells!Samantha’s digital twin and her co-hosts are impressive, but they aren't perfect. Can you spot the AI "tells" or quirks in their appearance, voice, or conversation?ChaptersChapters00:00:00 Introduction to the AI Avatars (Samantha's Digital Twin)00:00:00 Meet Sarah & Marcus (The AI Co-Hosts)00:00:00 Freelancer vs. Infrastructure: The Big Shift00:00:00 The 8-Step AI Framework Explained00:00:00 Why 95% of AI Pilots Fail (The J-Curve)00:00:00 Storytelling SEO with AILSA00:00:00 AI Enabling More Human Touch00:00:00 Copilot, Not Autopilot00:00:00 Traits of the 5% Who Succeed00:00:00 The Three Traps That Hold Agents Back00:00:00 How to Enroll in the AI-First Agent AcceleratorResources Mentioned:Ailsa Waitlist https://forms.eliteagent.com/ailsa-waitlistDescript (https://elite.ag/descript)Mindstudio (https://get.mindstudio.ai/f9fjei91putk)HeyGen (https://www.heygen.com/invite/56828ec4)Eleven Labs (https://try.elevenlabs.io/xa8pqt5ai40s)Connect with Samantha McLean (*The real Sam!)LinkedIn:https://www.linkedin.com/in/samanthamclean/Discover More From Elite Agent & Samantha McLeanJoin the next AI First Agent Accelerator Cohort https://aiagentcourse.comJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate

What happens when a real estate agent makes the radical decision to turn down million-dollar listings to focus exclusively on apartments?Luke Saville's journey proves that strategic niching isn't just smart business – it's revolutionary.Meet Luke SavilleA multi-award-winning agent and auctioneer with over 500 auctions to his name, Luke is The Agency's apartment specialist who's transformed his business by saying "no" to everything outside his niche. Operating primarily in Hawthorn, Victoria, he has earned a reputation as Melbourne’s go-to apartment expert, generating extraordinary results through authentic social media storytelling and laser-focused market positioning.Meet Your Host: Claudio EncinaStepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realize that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success.Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn’t work for you, then it’s not working.What You’ll Learn In This EpisodeHow to identify and commit to your profitable niche (even when it means saying no to big commissions)The social media strategy that generated 26 direct property sales in 12 monthsLuke's storytelling framework for listing descriptions that sell properties sight-unseenWhy raw, authentic content outperforms polished marketing videosThe psychology behind niching down and becoming known for "something" rather than everythingChaptersChapters00:00:00 Introduction: Meet Luke Saville, The Apartment Specialist00:02:05 The Power of Saying No: Turning Down $3 Million Houses00:04:23 26 Properties Sold Through Social Media - No Advertising00:05:12 The Collingwood Property That Changed Everything00:06:18 Storytelling That Sells: Revolutionary Listing Descriptions00:09:02 The New Zealand Buyer Who Bought Sight Unseen00:10:54 Following the Attention: Why Every Agent Needs Social Media00:12:02 AI, Raw Content, and Live Auctions on TikTok00:13:36 Work-Life Balance: Managing 100+ Sales with Young Kids00:15:26 Advice for Struggling AgentsConnect with Luke SavilleEmail: lukesaville@theagency.com.au Phone: +61 437 720 806Instagram: lukesaville_Connect with Claudio EncinaWebsite: https://www.claudioencina.com/Email: claudio@claudioencina.comDiscover More From Elite AgentJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #LukeSaville #SocialMediaStrategy #ClaudioEncina

Are real estate agents trusted advisors helping families achieve dreams — or commission-hungry operators who've earned their notorious reputation?When industry ethics rankings put agents below politicians, it’s time for an uncomfortable conversation.So what happens when you take that controversial question and force two respected industry veterans to argue opposite sides? Welcome to EDGE CASE — our new debate series where we test assumptions, challenge the status quo, and expose what people really think.TODAY'S BIG QUESTION: Do real estate agents still deserve their bad reputation?THE TWIST: They flipped a coin to decide who would argue which side — they may be arguing against their own beliefs.IN THIS ROUNDDion Besser (Besser + Co) — 26 years of straight-talking experience across Melbourne and London.Luke Evans (The Agency, NSW) — With experience managing hundreds of agents across diverse markets, he’s seen every side of the trust debate.WHY EDGE CASE EXISTSWe’re here to challenge traditional thinking in an era of disruption and change. Each episode tackles a controversial topic the industry whispers about — but rarely talks about out loud. This is intellectual combat designed to make the entire real estate industry smarter.THE FORMAT:Round 1: Opening argumentsRound 2: Cross-examinationRound 3: Evidence bombsRound 4: Direct confrontationRound 5: RebuttalsRound 6: TRUTH REVEAL (they drop the act)VOTE: Do real estate agents still deserve their bad reputation? Cast your vote in Monday's Elite Agent Brief (http://thebrief.eliteagent.com/)SUBSCRIBE: Don’t miss upcoming EDGE CASE episodes — where bold minds debate the questions that shape the future of real estate.ChaptersChapters00:00:00 Do Agents Still Deserve Their Bad Reputation?00:00:55 Welcome to Edge Case00:01:27 Meet the Debaters: Dion Besser and Luke Evans00:02:48 Topic Selection and Coin Toss00:06:15 Opening Statements: The Case Against Agents00:08:20 Opening Rebuttal: Defending Modern Agents00:09:50 Cross-Examination: Why Do Scandals Keep Recurring?00:16:53 Evidence Battle: Ethics Rankings vs Prosecution Stats00:22:20 The Underquoting Debate00:24:42 Truth Reveal: What They Really Think00:30:26 Final Advice: How to Improve the IndustryConnect with Dion BesserWebsite: www.besserco.com.auInstagram: https://www.instagram.com/dionbesser_bessercorealestate/Email: dion@besserco.com.auPhone: +614 12 556 443Connect with Luke EvansWebsite: https://www.lukeevans.io/The Agency: https://theagency.com.au/team/luke-evansInstagram: https://www.instagram.com/luke_evans.io/LinkedIn: https://www.linkedin.com/in/luke-evans-745519168/Email: lukeevans@theagency.com.auPhone: +614 02 378 655Discover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #DionBesser #LukeEvans #RealEstateLeadership #RealEstateAgents

What if 90% of real estate agents are using AI completely wrong – while the top 10% quietly dominate their markets?Most agents think AI means throwing everything into ChatGPT and hoping for the best. But Ryan J. Coyne, Chief Experience Officer at SERHANT and the tech mastermind behind one of the world's most followed real estate brands, reveals why that approach is killing your conversion rates.In this deep conversation, Coyne shares how agents using a psychology-first AI approach saw a 144% increase in gross commission income – not by replacing humanity, but by amplifying it strategically.Meet Ryan J. CoyneKnown simply as "Coyne," he's been pioneering AI integration in real estate since 2020 – years before most agents knew what ChatGPT was. As CXO at SERHANT, he's helped build a global real estate empire that leverages cutting-edge technology without losing the human connection.What you’ll learn in this episodeWhy AI adoption timing doesn't actually matter – and how you can start today and still compete with early adoptersThe "humanity amplification" strategy: identifying where your human touch makes the biggest differenceHow to use personality profiling (Crystal + DISC) combined with AI to create personalised client experiencesThe psychology-first AI approach that converts 144% better than traditional methodsWhy agents need to stop asking "Will AI replace me?" and start asking "Where does my humanity make the most difference?"Practical prompts that turn generic AI responses into your authentic voiceChaptersChapters00:00:00 Introduction00:02:06 Meet Ryan Coyne: The Tech Mastermind Behind SERHANT00:03:09 The Electronics Store Hustle That Changed Everything00:07:06 Why Real Estate Agents Don't Need to Be Tech Experts00:09:57 Your AI Journey: Why You Can Start Today and Still Win00:11:45 Humanity as the New Premium00:13:30 Where Your Humanity Makes the Most Difference00:16:18 Inside SERHANT Simple: Insta-cart for Real Estate Agents00:18:39 Crystal Knows: The 144% Commission Boost Secret00:24:52 From CTO to Chief Experience Officer00:31:13 Advanced AI Prompts00:34:14 Final Wisdom: Self-Awareness Is Your SuperpowerResources Mentioned:ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)SERHANT. S.MPLE - AI productivity tool (https://www.simple.serhant.com/)Crystal Knows - AI platform providing personality insights to improve communication (https://www.crystalknows.com/)Connect with CoyneLinkedIn: linkedin.com/in/ryanjcoyneInstagram: instagram.com/ryanjcoyneDiscover More From Elite Agent & Samantha McLeanJoin the Spark Community for Innovation in Real Estate: https://spark.eliteagent.comSign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.comExplore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.comConnect with Elite Agent on SocialsInstagram: @eliteagentmagTwitter/X: https://x.com/eliteagentmagLinkedIn: https://www.linkedin.com/company/eliteagentmag/#EliteAgent #ThoughtLeaders #RealEstateAI #AustralianRealEstate #SERHANT #RyanJCoyne