Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Elite Agent
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Apr 9, 2021 • 28min

How the pandemic paved the way for property boom: Simon Pressley

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Simon Pressley is the managing director of buyer’s agency Propertyology. As a market analyst, Simon has correctly forecast a number of big trends in the property market that others didn’t pick, including the recent post-COVID boom. Simon is also a three-time Australian Buyer’s Agent of the Year, an REIA Hall of Fame Inductee, and a qualified property investment advisor. In this episode of the Elevate podcast, Simon explains how Propertyology tipped the pandemic would prompt a property boom, along with his predictions for the months ahead. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and Simon also discuss: Why this will be Australia’s biggest boom in a generation What agents should be saying to secure listings  Which areas are likely to perform best Why investors are yet to come to the party The buyers who are on the move Why lending restrictions should not be considered Links and resources mentioned Propertyology 2021 market forecast RiskWise warns of credit restrictions to cool housing market Simon on Elite Agent Property and pandemics with Simon Pressley and Douglas Driscoll Property boom predicted for 2021 Why property price growth always leads a crisis recovery Property and pandemics – what to expect next Propertyology names 53 markets with good upside potential Is this the beginning of Australia;s biggest rental boom Connect with Simon Pressley Website LinkedIn
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Mar 31, 2021 • 35min

How to secure listings in a tight market: Claudio Encina

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌ As one of the real estate industry’s best known coaches, Claudio Encina needs little introduction. A performance mentor and trainer, he is familiar to many for his regular contributions to Elite Agent where he offers wisdom based on 20 years’ industry experience, including almost a decade as a leading real estate agent. In this episode of the Elevate podcast, Claudio offers his insight into the three critical areas agents should be concentrating on right now to secure listings in a tight market. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Samantha and Claudio also discuss: The major challenges in the market right now Why sales is a chain link system and why you need to work on your weakest link How to find the leak in your pipeline The four biggest vendor questions every agent should be answering Why conversion is all about ‘incontestable value’ How to translate that value to the online world As part of the program, Samantha and Claudio also reveal an exciting coaching program that’s designed to take agents to a whole new professional level. “Sales Caffeine” commences on April 14 and is designed for agents who consistently want to add a minimum of 2-3 listings per month, and you can learn more here.
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Mar 26, 2021 • 31min

How one appraisal a day can take you to the top: Jeremy Wilkinson

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Jeremy Wilkinson is the recipient of the 2020 REA award for top residential sales agent in Tasmania. A director of Harcourts Launceston he sold 115 properties last year valued at around $46 million and also received 61 five star reviews. In this episode of the Elevate podcast, Jeremy discusses why authenticity is key and how an appraisal a day helps build a solid real estate career. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Jeremy also discuss: How just doing what you do best can help you achieve success Why the Tasmanian market is so hot right now The touchpoints that matter when building relationships Why authenticity is key and how to reign yourself back in How to ask for reviews (and when) Why real estate is all about the ability to read people Why being a humble winner, but a brilliant loser is a mantra every agent should embrace How an appraisal a day helps build a solid career Links and resources mentioned The AREAs winners 2020 Jeremy on Elite Agent Jeremy Wilkinson: More than successful sales Connect with Jeremy Website LinkedIn
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Mar 23, 2021 • 0sec

Optimising your reputation online: Sean Smit

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Sean Smit is the regional sales director of interaction management platform, Podium. With a background in real estate that includes property management support and also the REA group, Sean’s current focus involves helping agencies obtain and manage their online reviews. In this episode of the Elevate podcast, Sean explains why reviews aren’t just about reputation but are also about search strategy and shares his tips on how to make asking for and receiving reviews part of your everyday process. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Sean also discuss: Why reviews mean business How to make reviews part of your SEO strategy The importance of ensuring that seeking reviews is part of your process (and how to do that) Why reviews can be sought for different platforms at different stages of the customer journey How to ask for testimonials in the era of review fatigue Why negative reviews are a big opportunity How Podium works and who’s using it Links and resources mentioned Podium Markey Buy Sean Smit on Elite Agent How to get more five-star Google reviews and build your business Connect with Sean Website LinkedIn
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Mar 19, 2021 • 47min

How to market yourself in a changed digital world: Valentina Borbone

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Valentina Borbone is a digital marketing educator and CEO of the Banter Group. She is also an advisor to The International Social Media Association, and would be familiar to many for her work with agencies, including her role as a coach at Digital Live. In this episode of the Elevate podcast, Valentina explains the changes currently occurring in the digital marketing world and the impact they will have on agents, along with her tips on where agents should focus their attention. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Valentina also discuss: Where agents should be focusing their digital attention right now How the iOS14 changes and recent Facebook events affect re-marketing Why there’s an art to email campaigns, and agents are missing an opportunity How social media is about validation, but not the be-all and end-all of leads How to use LinkedIn effectively The role YouTube plays in your social media strategy Why it’s essential to assess the value of the latest ‘bright, shiny’ social media channels Why you should never put all your eggs in one social media basket Links and resources mentioned iOS 14 new features Valentina on Elite Agent Marketing to Millennials How agents can make the digital shortlist 10 essential takeaways of Digital Live 2018 Connect with Valentina Borbone Website LinkedIn
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Mar 12, 2021 • 23min

Going viral with video: Christian Gravias

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Christian Gravias is a director of Collings Real Estate in Melbourne. He has quickly gained attention for his focus on digital marketing, using unique video campaigns, social media and influencers to raise the profile of the properties he sells. His videos currently average over 100,000 viewers and Collings has now established their own dedicated media and marketing division in-house. In this episode of the Elevate podcast, Christian shares how his videos went viral, and why agents should start thinking of themselves as a marketing agency that happens to sell real estate. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Christian also discuss: How Christian found his niche in real estate and a passion for marketing How Christian combines influencers, videos and social marketing to sell properties Why it pays to think outside the box and invest in marketing How he demonstrates the value of thinking differently to his vendors Christian’s top tips for social media, including where to be and what to post The big plans for Collings ahead Links and resources mentioned The Joker video The Marilyn Munroe house Home Alone Dreams Lockdown video Ryan Serhant Christian Gravias on Elite Agent Boosting exposure with innovative marketing Connect with Christian Website LinkedIn
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Mar 5, 2021 • 23min

Mastering the art of high-volume sales: Chari Emirzade

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Sales agent and auctioneer Chari Emirzade has been recognised as the top-listed seller for the Barry Plant Group for five years running. Recently he also managed the impressive feat of selling 1000 homes in the space of just six years, and will be familiar to many for his words of advice at AREC 2019 when he urged attendees to just “pick up the phone”. In this episode of the Elevate podcast, Chari shares how he managed to achieve the goal of selling 1000 properties in less than six years, why his focus had to be high-volume sales, and the mindset he draws on to be a top-seller in his field. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Chari also discuss: The art of phone prospecting that gets results How to embrace the right real estate mindset Lessons that led to a pristine database Leading a team and delegating for success Why discipline and a daily regimen are a must The tools Chari has retained post 2020 The new goals ahead and how Chari will achieve them Links and resources mentioned AREAs 2020 finalists Chari Emirzade on Elite Agent Chari Emirzade: Pick up the phone AREC 2019: Day 2 How to sell 1000 homes in six years Barry Plant’s Chari Emirzade has 1000 reasons to smile Connect with Chari Website Instagram
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Feb 25, 2021 • 36min

Empowering women in real estate and the community: Laura Valenti

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  A property manager of 20 years, Laura Valenti is the 2020 winner of the AREA award for Most Influential Woman in the Property Market. Laura is the director of Solutions Property Management in Queensland, a board director with the REIQ and a passionate advocate for the industry. Her recent focus has involved addressing domestic violence, including examining the role property managers can play in handling the issue. In this episode of the Elevate podcast, Laura shares her property management journey including why domestic and family violence became a focus that she feels the real estate industry can help address. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Laura also discuss: Receiving the AREA award, why it’s a win for the property management industry, and particularly the women who work within it How Laura came to focus on domestic violence, and the role property managers can play to assist Why domestic and family violence should be part of real estate training How and why Laura seeks to empower women in her workplace Building her business, and finding the balance to prevent burnout and stress The importance of training and why it is crucial to addressing the modern challenges of property management Links and resources mentioned AREAs winners REIQ domestic and family violence kit Solutions Property Management investor report Connect with Laura Website LinkedIn
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Feb 19, 2021 • 32min

The real estate tech that’s here to stay: Josh Callaghan

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Josh Callaghan, is no stranger to leveraging technology. Over the past two decades he has worked on tech that impacts the banking, stockbroking, and finance industries. Now his focus is on “digitising spaces” as the CEO of Australian companies Little Hinges and Virtual Tours Australia. In addition to his passion for creating technology, Josh is also the former general manager of Canstar, and the previous Chief Operating Officer of the REIQ. In this episode of the Elevate Podcast, Josh shares his insight into the future trends that will shape the real estate industry, along with his tips on evaluating which technology is right for your business. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Josh also discuss: The future of digitised spaces, and how they’re set to transform the way we experience property Why virtual tours are more than just photography, and how they generate sales leads The role of virtual tours in a sales funnel Who’s adopting virtual tour technology, and why some agencies are ahead of the trend Why analytics are key to understanding what works and what doesn’t in your content marketing Key takeaways from Josh’s time at the REIQ Josh’s top tips on evaluating which new technology is right for you Links and resources mentioned Josh on Elite Agent REIQ appoints new digital-focused manager Connect with Josh Virtual Tours website Little Hinges website LinkedIn
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Feb 12, 2021 • 24min

The science of social selling: Drew Davies

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌  Drew Davies is a Brisbane prestige property specialist who has built a large following on Instagram of over 32,000 followers.  After seven years in real estate, he now heads up his own business as a director of Place Estate Agents in Ascot, Brisbane. In this episode of the Elevate Podcast, Drew shares his real estate journey including how he went from broke to million-dollar agent, while building a massive Instagram following along the way. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this podcast, Samantha and Drew also discuss: The role of the Wolf of Wall Street in Drew’s real estate career Establishing a brand on Insta and why it started with socks Why persistence pays off and hard work matters Tips for attracting celebrity clients, and why it’s important agents understand what suits them How Drew ensured the Hamilton skate bowl house went viral Why agents should embrace strategy, rather than hope Links and resources mentioned The skate bowl house in Hamilton Imogen Callister – How to build a world-class social media strategy The Wolf of Wall Street – Jordan Belfort Drew Davies on Elite Agent How to build an online brand Connect with Drew Website Instagram LinkedIn

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