The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Hi Everybody, In Today’s episode we had with us, Jessica Ross. Jessica is a well-known publicist, actress, and reporter. Jessica appeared in popular films, TV shows, and magazines and also has also managed the PR of many well-known celebrities. In today’s episode we talked about: -Why publicity and social media are important for launching an e-commerce store -What are the common misconceptions about PR -When should a brand start thinking about PR -Should a business do PR in-house or should they hire an agency and much more... Connect with Jessica: Facebook: https://www.facebook.com/jessicaross2018/ Twitter: https://twitter.com/jessicaross19 IG: https://www.instagram.com/jessicarossofficial/ Imdb:https://www.imdb.com.me/jessicaross

We are so happy to have with us today, Jason Wright on the EcomXFactor Podcast. Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand.  In this episode, Yaron and Jason covered a lot of amazing stuff about the importance of having the discipline and being consistent in your business, list size VS quality, building and automating lists efficiently, and other automations that can be very beneficial for store owners and entrepreneurs. Without further ado, here’s Yaron and Jason! And if you like what you hear, please rate, review and subscribe on Apple Podcasts, Spotify, and all major streaming apps. Connect with Jason Wright: Intentionally Inspirational -  https://intentionallyinspirational.com Funnel Building For Profit: Learn How To Build Complete Sales Funnels - https://www.facebook.com/groups/funnelbuildingforprofit Books Mentioned on the Episode Think and Grow Rich Rich Dad, Poor Dad How to Win Friends and Influence People Apps and Tools Mentioned on the Episode Klaviyo Lucky Orange Active Campaign Show Bullets (00:00:41) What is Intentionally Inspirational all about? What do you guys do and who do you serve? (00:02:50) What are the benefits of using Active Campaign? (00:10: 20) Frontend vs Backend profitability (11:04:00) How often do you send newsletters, giveaways and promotions if you don’t hire an agency?  (12:34:00) - Does the size of the list matter? (00:14:39) - What about list health? How do you manage and keep your list healthy? (00:15:47) - What about some split testing? How important are split testing on emails? (00:17:42) - Short-form vs Long-form content on emails (00:19:31) - Why consistency matters more than content (00:20:05) - How do you utilize SMS? (00:22:05) - Sending SMS to customers and driving them to a calling center (00:24:07) - Email as a foundation regardless of someone’s age (00:25:11) - Oher automations that can be very beneficial for store owners and entrepreneurs. (00:27:05) - How people underutilize Google Analytics’s heatmap (00:28:04) - Viewing session recordings using Lucky Orange (00:28:56) - Building and automating lists efficiently (00:32:31) - Jason’s secret in producing more than consuming (00:33:32) - Why consistency is very important (00:36:06) - Is thinking too far ahead good for your business? (00:41:12) - Book and App recommendations from Jason (00:42:38) - Jason’s favourite quote (00:43:38) - Jason’s contact details

We are so happy to have with us today, Jay Williams on the podcast.  Jay helps businessmen and entrepreneurs who feel like they are capable of so much more but know something inside of them is holding them back. Jay is  also a Motivational Maps Practitioner.  In this episode, Yaron and Jay talked about Having a Motivation Map and how it is great for understanding your teams, what motivates them, retaining staff, and recruiting new team members to make sure they are a fit for your organization. Yaron and Jay also covered the importance of coaching, how to start a side hustle even if you come back home tired and with low energy after your 9 to 5, how to find peers that can lift you up and much more. Here’s Yaron and Jay! And if you like what you hear, please rate, review and subscribe to the on Apple Podcasts, Spotify and all major streaming apps.  (00:02:11) - Introduction and Background (00:09:34) - How Jay started coaching Men to 10X their lives (00:11:50) - The Motivational Map explained (00:16:08) - The Growth Motivators (00:17:51) - The Achievement Motivators (00:22:40) - The Relationship Motivators (00:23:55)  - The Friend Motivators (00:39:15) - What attributes does a Good Coach have? (00:43:00) - Case Study (00:53:17) - How to start a side hustle even if you come back home tired and with low energy after your 9 to 5 (00:50:57) - Jay shares why he plans his day the night before (00:55:23) - How do you find good peers? (00:59:36) - Jay’s recommended books (01:00:00) - What is a quote that you live by? (01:01:00) - Jay’s recommended books and apps (01:04:00) - How to get in touch with Jay   Guest contact details: Connect with Jay Williams: http://www.masklessmen.com/​ https://www.facebook.com/jaymwilliamstv/​   Books Mentioned on the Episode Atomic Habits by James Clear The Five Love Languages by Gary Chapman Building A Story Brand by Donald A. Miller Starting With Why by Simon Sinek   Apps Mentioned on the Episode Fabulous Fit Mind State: Breathing

Today, we have with us Zach Radford, he is the proud owner of Profitable ads (profitableads.com). Zach and his team have been able to help their clients generate $40 million in eCom sales in the last 12 months. Using Empathy, Psychology, and Paid Advertising! Yaron and Zach took a deep dive about Ecommerce Conversion Rates, Understanding your customers and running profitable ads. So enjoy, and have your pen and notebook ready because this episode is filled with gold nuggets and If you apply them... you too will see the great results you’re after with paid ads! Okay here’s Yaron and Zach and do us a favor - subscribe, rate, and review us on Apple Podcasts and all other major podcasting apps. Show Bullets: (00:10:25) How did you convince them to trust you? (00:12:30) Did you use a program for SMS and Messenger? (00:14:19) How do you create a buyer persona?  (00:16:26) Demographics of those who don’t want to buy (00:18:59) Empathy Path (00:22:39) Market Thinking vs Market Seeing Exercise (00:30:11) Page Structuring  (00:32:22) Trust in the Business (00:32:55) Retargeting (as first step) and Cross-Selling (00:34:03)  Do you use only Facebook Ads or you have other platforms? (00:35:15) How do you approach YouTube Ads? How are they different from Facebook? (00:39:00) How do you get the users to generate the content? (00:40:33) What is your take regarding what Platform to use and how to distribute them? (00:42:25) Data Gathering and Data Analytics (00:45:01) Guidelines for Campaign Budget Optimization (00:48:23) Do you use Manual Biddings? (00:49:25) Do you recommend any powerful tool that you use lately? (00:51:15) What did you do regarding AD Fatigue?  (00:52:32) What do you suggest or any important tips for store owners who just started or drop shippers that you wish you knew when you just started?  (00:58:37) Where can people find you or contact you?   Guest contact details: Connect with Zach Radford: Zach's Agency-http://profitableads.com/ Linkedin- https://www.linkedin.com/in/zachradford Zach's email- zach@profitableads.com

We're super pumped today to have with us, Tim Swart on the podcast.  Tim Swart is an Email Marketing Specialist and Funnel Strategist who helps entrepreneurs grow their online businesses.  Over the past year, Tim has generated $1M+ for his clients, using “Dynamic Emails.” and different funnels Yaron and Tim covered a lot of practical advice about copywriting, email marketing and quiz funnels which is a very very interesting topic with a lot of potential. It's something Yaron has been testing for a while now and is showing really awesome results. So enjoy, if you like what you hear, please rate, review and subscribe and have a great day! Books Mentioned on the Episode: Breakthrough Advertising By Eugene M. Schwartz All Marketers Tell Stories by Seth Godin The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. Book by Dan Kennedy Guest contact details: Website: https://launchpadcopy.com LinkedIn: https://www.linkedin.com/in/timswart1 Create Quiz Funnels & Grow Your Business: https://www.leadshook.com?aff=86   Questions / Bullets (timestamps to be finalized when mp3 file is approved)   00:04:28 - What is done for you? 00:05:06  Did you have like a mentor? How did you learn? 00:09:07  Did you create any template or rules or just improved your framework? 00:13:45  Russel Bronson Books  00:15:07  What do you think is the common mistake that solopreneurs or any entrepreneurs do? 00:21:35 What tactical methods do you use in order to better understand the customer? 00:28:52  Lead Magnet 00:30:42  Do you use any specific tool for quizzes? 00:32:50 How many questions do you think the quiz should be?  00:34:00 Do you set the Facebook Pixel to fire a certain amount of questions? 00:44:01 How do you decide to build a quiz? 00:47:52 Any other books that you’ve read lately that really helped?  00:50:00 What would be your number one tip for those marketers starting up?  

Thanks for joining us today for another exciting episode of the EcomXFactor Podcast. In this episode, Yaron is interviewing Roxana-Maria Grigore - Founder of Masters Who Care.  Roxana has more than 15 years of experience, partnering with startup founders, IT & Business managers, and daring leaders to leverage the Agile mindset to achieve better business results and business agility. Yaron and Roxana covered a lot of useful and practical advice about hiring the right people, delegating and prioritizing tasks, how to become a better business leader, and much more.  Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts and all major podcasting apps. Guest contact details: Website: https://www.masterswhocare.com/ LinkedIn: https://www.linkedin.com/company/masterswhocare/ Instagram: https://www.instagram.com/masterswhocare/ Twitter: https://twitter.com/MastersWhoCare Facebook: https://www.facebook.com/MastersWhoCare     Podcast Bullets   (00:05:21) What are the challenges that you often see when you help solopreneurs or startup founders? (00:08:28) The common mistakes entrepreneurs make when hiring people (00:15:28) What is the correct process in hiring the right people? (00:22:12) The Importance of setting a Trial Period (00:24:00) Happiness in doing each task (00:25:32) The possible consequences of not hiring properly and skipping the onboarding process. (00:28:10) What is the best framework that you suggest working with? (00:31:36) What is Scrum? What is the difference between Scrum, Waterfall, and Lean Management?  (00:34:27) Once we adapted to scrum, how is our day to day going to look like?  (00:49:20) How do you make sure that you learn from mistakes and you do hold people or hold yourself accountable to your actions and learn from mistakes? Any framework tips regarding this? (00:50:46) What other quick wins do you suggest? (00:53:31) What good resources can you suggest people read that will give them good knowledge?  (00:56:16) Roxana’s website and contact information  

We’re very happy to have a special guest on the podcast. In this episode, Yaron is interviewing Nick Shucet - Founder and CEO of Romans Tide and the Arbitrage Blueprint.  Yaron and Nick talked about systemizing processes and procedures in order to increase productivity. They’ve also covered retail and online arbitrage, hiring people outside your expertise, delegating tasks, and tips on running multiple businesses. If you feel like you’re not productive enough, and you want to improve on being more efficient in handling your team, then you will love this episode.  Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word.    Guest contact details: Romans Tide - https://romanstide.com/ The Arbitrage Blueprint - http://thearbitrageblueprint.com/ Linkedin - https://www.linkedin.com/in/nshucet/   Questions / Bullets  00:03:00 - Project Management Tools 00:07:44 - How do you decide whether you should create a process or not? 00:12:20 - Tips when hiring people outside of your expertise and the importance of knowing the KPIs in auditing the quality of your employees. 00:17:02 - Self Accountability on Tasks 00:18:09 - Should you consider having a Coach or Personal Assistant to have self-accountability? 00:23:35 - What are some of your biggest mistakes on business lately 00:25:12 - Consider paying staff on a commissioned-based basis?  00:30:49 - Can you do a split test on Amazon? 00:31:23 - What is Retail Arbitrage? 00:34:38 - Why Retail Arbitrage in Amazon and not buy in-store? 00:38:25 - How do you efficiently manage your schedule? 00:42:38 - Rocketbook (a great tool for writing notes) 00:44:20 - Final words and tips + motivational video or quotes that Nick believes in

Buckle up for a new exciting episode of the EcomXFactor Podcast, the one and only podcast made to bring you the best and most updated Digital Marketing hacks and tips!  Today, Yaron is interviewing Paige Poutiainen - Founder of The Impact Copywriter. Paige helps thriving businesses sell more of their products through the help of sales funnels and conversion copywriting. In this episode, Yaron and Paige talked about effective copywriting, customer motivations, the common misconceptions about copywriting, proven persuasion frameworks, and why copywriting is really not just about writing. Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.   Guest contact details: Websites: The Impact Copywriter: https://theimpactcopywriter.com The Sales Funnel Shop: https://thesalesfunnelshop.com Instagram: https://www.instagram.com/ FB Page: https://www.facebook.com/theimpactcopywriter Youtube: https://www.youtube.com/channel/UCpasGlF73GgEp0ygz8bZXSA   Show Bullets: (00:02:22) Paige’s copywriting journey and background story (00:04:56) Why is writing only a small part of copywriting? (00:05:11) Paige explains why customer research is important to understand why people buy (00:07:03) Using customer product reviews to your advantage (00:11:20) What’s next once you start writing and some common mistakes people make when they’re writing? (00:13:03) Proven Persuasion Frameworks (PAS and AIDA) (00:14:42) Is the copywriting process the same across different types of assets like ads, sales pages or emails?  (00:18:15) Any really good resources or mentors that you have followed recently? (00:19:27) What favorite quote do you live by? Any special habits you do in order to get motivated?  (00:21:33) Any books you’d like to recommend?  (00:24:01) Paige’s contact details  

We’re super stoked to have a special guest on the podcast. Today, Yaron is interviewing Eric Dickmann - Founder of The Five Echelon Group. Eric works with clients to help them build business strategies and marketing programs for increasing brand awareness and product demand. In this episode, Yaron and Eric discussed the common misconceptions about Inbound Marketing and outbound marketing, the importance of building a solid network foundation before starting an entrepreneurial journey, why everyone should delegate tasks, and making consistent efforts in implementing your marketing strategy. If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.  Guest contact details: You can go to Eric's website at fiveechelon.com  LinkedIn: https://www.linkedin.com/in/edickmann/ Twitter: https://twitter.com/edickmann Bullets (00:04:32) What are some common misconceptions that you hear about inbound marketing? (00:08:21) Common mistakes people do regarding content creation and inbound marketing (00:10:36) Any tools you can suggest for people to use in order to be more consistent and help them be more effective in their marketing efforts? (00:13:49) What other pieces of advice for marketers who would like to start building their business and get organized? (00:17:13) Any good books you can recommend to the audience? Yaron and Eric shared a few books that are full of wisdom and practical advice that helps us thrive in many aspects in life. (00:20:14) Eric stresses the importance of building a strong foundation and connecting with like-minded people  

You’re listening to the EcomXFactor Podcast, the show that brings you the best and most updated Digital Marketing hacks and tips! Today’s episode is exciting because Yaron is interviewing Nathan Hirsch - CEO and founder of Outsource school, an online platform that teaches entrepreneurs how to hire virtual assistants and build virtual teams while scaling Nathan recently sold his company Freeeup which is an online marketplace for hiring pre-qualified virtual assistants. In this episode, Yaron and Nathan talked about many topics related to hiring and building your team. From the importance of the Onboarding Process to how to fully maximize the support you get from your VAs, and most common mistakes every entrepreneur should try to avoid when hiring freelancers. Yaron and Nathan shared some awesome tips to make your life as a business owner easier. If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.