Effective Copywriting Tips and How Tos | Paige Poutiainen & Yaron Been - 7

Buckle up for a new exciting episode of the EcomXFactor Podcast, the one and only podcast made to bring you the best and most updated Digital Marketing hacks and tips! 

Today, Yaron is interviewing Paige Poutiainen - Founder of The Impact Copywriter.

Paige helps thriving businesses sell more of their products through the help of sales funnels and conversion copywriting.

In this episode, Yaron and Paige talked about effective copywriting, customer motivations, the common misconceptions about copywriting, proven persuasion frameworks, and why copywriting is really not just about writing.

Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.

 

Guest contact details:

Websites:

The Impact Copywriter: https://theimpactcopywriter.com

The Sales Funnel Shop: https://thesalesfunnelshop.com

Instagram: https://www.instagram.com/

FB Page: https://www.facebook.com/theimpactcopywriter

Youtube: https://www.youtube.com/channel/UCpasGlF73GgEp0ygz8bZXSA

 

Show Bullets:

• (00:02:22) Paige’s copywriting journey and background story
• (00:04:56) Why is writing only a small part of copywriting?
• (00:05:11) Paige explains why customer research is important to understand why people buy
• (00:07:03) Using customer product reviews to your advantage
• (00:11:20) What’s next once you start writing and some common mistakes people make when they’re writing?
• (00:13:03) Proven Persuasion Frameworks (PAS and AIDA)
• (00:14:42) Is the copywriting process the same across different types of assets like ads, sales pages or emails? 
• (00:18:15) Any really good resources or mentors that you have followed recently?
• (00:19:27) What favorite quote do you live by? Any special habits you do in order to get motivated? 
• (00:21:33) Any books you’d like to recommend? 
• (00:24:01) Paige’s contact details