

The Excellence Cartel
Jeff Black / Jason Theobald
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Episodes
Mentioned books

Oct 7, 2021 • 1h 5min
Episode 105: Open Q&A with Coaches Alicia and SarahUpdate
Episode 105: Open Q&A with Coaches Alicia and Sarah
Today we were joined by Alicia Ciak of Fit Alpha Females and Sarah Fucinari of Team Fit With Me to answer your submitted questions. We chat about feeding up, cardio modalities, and even get into discussing our new and varying approaches to SIBO and the GI MAP. If you have questions you want answered make sure you DM them to us on The Excellence Cartel page on Instagram!

Sep 22, 2021 • 1h 1min
Episode 104: Building Muscle for Women ft. Sarah Ford Bishop
Episode 104: Building Muscle for Women ft. Sarah Ford Bishop Today we invited Sarah Ford Bishop, coach and host of Unfiltered Fitness Radio on to discuss her personal journey and recovery from an eating disorder to bodybuilding to coaching. Thorough her personal experiences Sarah picked up tools and strategies which she uses in her coaching today. We discuss how to train hard, how to approach food freedom, and how to enjoy the journey.

Sep 8, 2021 • 1h 13min
Episode 102: Coaching Spotlight: Ashley Marcum
Episode 102: Coaching Spotlight: Ashley Marcum
Kicking off a new mini-series here on TEC, we invited up and coming coach Ashley Marcum onto our show today to discuss her growth trajectory as a new coach in the space. How do you go from 3 clients to 100? What systems should you have in place? Do you pay for marketing? Who should your target client be? The coaching industry has changed a lot since the forum and early social media days. if you are just getting into this space, how will you ensure you make it?
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
The excellence cartel 9-7-21
:36 What kind of bike are you getting su? Last 7 days?
3:45 How is Ashley’s last 7 days?
5:54 Matt’s last 7 days
7:25 Jason’s last 7 days
9:35 Jeff blacks last 7 days
10:30 amino-pure.com TEC 15
10:45 TRM free consult mathewpark.com/tec
13:11 PEC5 Jan 28-29th
14:45 Ashley tell us a little about you
17:40 Where are you at with client load? And offer?
19:20 What is the value of your offer?
21:52 Why should someone work with you? How are you different?
23:00 What would you say is your client avatar? What are the pain points?
26:45 Su when did you start charging $1000/mo
28:30 Anything you would suggest about her social media
29:33 Do you have a call to action on your posts?
31:00 Have you ever offered a free fitness challenge or workout plan?
33:30 How long do clients stick with you?
34:45 How do you make sure your clients voice is heard?
37:38 How do you track your leads? And do you have a referral program?4
39:54 Do you use any apps for your clients?
51:30 What do you visualize yourself making/doing in 10 years? Client load etc?
52:20 How will your personal life change with your success? What are you trying to accomplish?
53:30 How heavy is the imposter voice in your head?
54:15 What do you think triggers your imposter voice in your head?
58:40 Nick, what is the biggest takeaway you had from this episode?
60:53 Ashley, what is your opinion on how this podcast has gone?

Sep 1, 2021 • 38min
Episode 101 - 1st Phorm Weekend Recap
Episode 101: 1st Phorm Weekend Recap We had an awesome weekend in St. Louis talking business with other top coaches in the industry at 1st Phorm headquarters and we wanted to share what we learned. Networking in this industry is extremely important and we didn't want to miss out on this chance to meet new and upcoming faces of coaching. If you couldn't make the trip down you can listen to our experience and maybe we'll see you at our next destination!
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
8/31/21
1st Phorm Event Recap
:37 Trainer Revenue Multiplier www.mathewpark.com/tec free consultation
1:18 Amino Pure TEC15 15% discount
2:00 PEC 5 Dallas Jan 28 29
3:40 Jasons last 7 days
5:50 Jeff Su’s last 7 days
7:47 Jeff Blacks Last 7 days
9:45 Nick’s last 7 days
11:20 Jeff Su’s trip recap
14:35 What did you think of the 1st Phorm gym?
17:21 Jason’s trip recap
19:49 what did you think of the gym?
30:00 closing thoughts on why you should go to these events
Nick’s IG Power_maurer

Aug 18, 2021 • 58min
Episode 100: G-Flux Applied with Brandon DaCruz
Episode 100: G-Flux Applied with Brandon DaCruz
We invited Brandon back onto our show today to go over the various ways to apply the G-Flux concept to different client populations. There are so many ways to make moving around more enjoyable. Brandon goes over some creative methods we can all expend more energy without adding more time on the treadmill.

Aug 11, 2021 • 1h 1min
Episode 99: GFLUX with Brandon DaCruz
Episode 99: GFLUX with Brandon DaCruz
Today we invited Brandon back to discuss energy flux and the concepts surrounding CICO (calories in versus calories out). When most people diet to lose fat, calorie restriction is often inevitable, but energy expenditure restriction is an option. Is it better to eat less and do less? Or way more and do more? We discuss the considerations of both approaches as it relates to contest prep and feeding up to fix hormonal dysfunction.
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
8/10/2021
Brandon Cruz
:35 Jason’s Last 7 Days
2:08 Jeff Su’s last 7 Days
4:26 Jeff Black’s Last 7 Days
5:51 August 27th and 28th 1st Phorm Event sign up www.theexcellencecartel.com
7:04 Amino Pure use TEC15
8:15 www.mathewpark.com/trm Trainer Revenue Multiplier
9:18 Brandon’s Last 7 days
16:33 What is G flux?
32:25 Do you use G flux with digestion/gut health issues?
42:45 What are the 3 studies you want share today?
47:20 What is the second study?
53:35 What is the 3rd study?

Aug 4, 2021 • 60min
Episode 98: Strength Finders
Episode 98: Strength Finders
Today we sat down with business coach J.R Simon to discuss each of our top five strengths as coaches and business owners. Prior to recording this episode we each took a leadership assessment and he discusses our results live. Leadership and business go hand in hand and there are many different leaders who have many different ways to get a job done. Do you lean more toward strategy or empathy? Do you execute or do you connect? What are the misconceptions of your strengths? Today we found out. Tune in for insight and laughs!
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com

Jul 28, 2021 • 1h 25min
Episode 97: Training Smart with John Jewett
Episode 97: Training Smart with John Jewett
Fresh off of his first call out top 4 placement at the Chicago Pro, John Jewett joins us today to talk about training and progression. We discuss the interrelationships of volume, frequency, intensity, and time under tension and how various applications of these variables can help beginners and advanced trainees alike to continue progression without injury. John also takes a deep dive into training female clients with hypothalamic amenorrhea, and discusses the considerations needed for success.
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com

Jul 21, 2021 • 1h 3min
Episode 96: Body Image with Megan Shaver
Episode 96: Body Image with Megan Shaver
Today we invited Megan Shaver, mental health coach for Polly Pocket Fitness to discuss body image and how negative self perceptions affect both men and women of all ages. Body image issues begin as early as age 12 for boys and girls, and social media adds fuel to this fire. Megan discusses ways parents can educate and provide love and support for their children who are growing up in our digital age. We also dive into the psychology of fitness competitors, handling the post-show time frame, and how to eventually deal with transitioning out of physique competition.
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
TEC 7/20/21
0:31 Jeff Su’s last 7 days
1:54 Jason’s last 7 days
2:30 Jeff Blacks last 7 days
3:30 1st Phorm Event Business of fitness August 27-28th theexcellencecartel.com
5:20 Amino Pure TEC15 discount code
6:10 TRM mathewpark.com/tec
7:16 Megan’s last 7 days
8:02 what brings you to the podcast? What do you do?
10:00 how many men struggle with body image issues? How does it manifest itself?
11:50 what type of encouragement would you give for someone post competition?
15:45 how do you know when to stop? Whether it’s bodybuilding, Botox etc?
19:05 if someone was going to retire from this sport, do you believe they should seek counseling? And how would someone go about this?
22:30 what are some other hobbies that you would suggest that are completely outside their sport?
24:00 what is the average age women have body image issues?
25:20 what can a parent do to help their 12 year old kids to help them with these issues?
28:00 what would be your advice to women who struggle with body image and intimacy? And what advice do you have for their partners?
32:45 how do you work with a client who has body image issues but has to use social media?
39:40 how do you talk to your partner about this? How much weight does your partner have in encouraging your body image?
43:30 how do you deal with couples where one gets in shape and the other doesn’t follow and their divorced a couple years later?
48:30 do you believe people use fitness to hide from what is actually a deeper issue down deep?
51:45 what advice would you give a competitor as they are working through their reverse diet as they are slowly gaining fat?
Works with Polly pocket fitness
Follow on IG MEGANNLYNNS_

Jul 14, 2021 • 46min
Episode 95: Gut Health with Dasha Agoulnik
Episode 95: Gut Health with Dasha Agoulnik, RD Today we invited Dasha Agoulnik, RD and owner of Core Perform to the show and asked her 9 of our hardest questions pertaining to gut health. We covered methylation, SIFO vs SIBO, candida, thrush, and yeast infections, troubleshooting constipation, the Herxhiemer reaction and more! Dasha attended Tufts University in Massachusetts where she studied nutritional epidemiology before completing her dietitic internship at the Veterans Hospital in Tampa, FL. 🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
7/13/21
Dasha Pro Level Digestion
:22 Nicks last 7 Days
1:15 Jeff Su’s Last 7 days
3:40 Jason’s Last 7 Days
5:27 Jeff Blacks Last 7 Days
7:00 1st Phorm event August 27th and 28th sign up at www.theexcellencecartel.com
8:15 Amino-pure.com use TEC15 discount code
9:00 TRM www.mathewpark.com/tec 30 min strategy call to see if you’re a good fit!
10:00 Dasha’s last 7 days
10:45 What would you say you like most about the 1 on 1 calls vs just coaching?
13:05 How does methylation interact with gut health?
14:00 Certain methylation issues such as COMT and DAO affects gut health too right?
16:00 What test does someone do to understand their DNA, Methylation, etc?
19:20 SIFO explain what it is, and how does it differentiate against SIBO? How do you test it?
21:46 How does infections in women like thrush happen in women?
23:35 Why is gut health hard to restore/fix? Differences between fixing it with men and women?
25:30 Is there a difference in fixing an gen pop and competitors guts?
26:10 Do you think coaches are causing more gut issues than resolving them?
27:22 Why are we seeing this issue more? What do you think it is and how is it related to gut health?
28:30 We know Hashimotos and the gut go hand in hand, why are we seeing more Hashimotos, it seems, now more than ever. Awareness or something deeper?
29:00 Psoriasis, is it gut issues or could it be something else?
30:05 How do you know if it is heavy metals that is causing this issue?
30:20 How is it tested?
30:40 Explain why sucralose wreaks havoc on so many people’s digestive tracts
32:40 Do you have any supplements you use for leaky gut?
33:40 Strategic and or acceptable situations to employ a laxative during a gi fix - when, how, what kind, how long, etc.?
36:30 GERD hidden causes/drivers? - how often do you see impairment of the MMC? What is the MMC? How can people ensure good MMC function?
38:24 Herxheimer reaction - how to mitigate various die-off symptoms. Do symptoms vary based on what kind of infection is treated?
41:45 Is there anything daily you do supplement wise to help your gut health or overall fitness?
Follow Dasha on IG dashafitness
Or email coreperformnutrition@gmail.com