
The Excellence Cartel
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Latest episodes

Nov 9, 2021 • 57min
Episode 110: Open Q&A with Coaches Alicia and Sarah
Episode 110: Open Q&A with Coaches Alicia and Sarah
Alicia and Sarah are back today to join us on a round table, rapid fire style Q&A to answer your questions. We cover benefits of HRT, recent deaths in bodybuilding, dawn phenomenon, activity trackers, and monitoring client progression. This episode was filled with great take away information as well as laughs so let us know what you think and if our answers helped. Also don't forget to register for PEC 5 in Dallas, TX. We are already getting sign ups and it's looking like our biggest event yet!
www.theexcellencecartel.com

Nov 2, 2021 • 57min
Episode 109: Coaching Spotlight with Sonia Rosario
Episode 109: Coaching Spotlight with Sonia Rosario
Today we invited Sonia Rosario, owner of SR Fitness onto our show alongside Mathew Park from Trainer Revenue Multiplier to discuss Sonia's coaching business and her aspirations for continued growth. We discuss price points, her ideal client, and her fears and hopes being a new coach in this ever changing space.
www.theexcellencecartel.com

Oct 26, 2021 • 1h
Episode 108: Hashimoto's!
Episode 108: Hashimoto's!
It was just us three on the podcast today and we decided to take a deep dive into the obscure yet prevalent auto-immune disease known as Hashimoto's. 1 in 5 people suffer from an auto-immune disease with 75% of sufferers being female. Hashimoto's is the most common form, affecting about 8% of the US population. Join us along a deep dive into thyroid function, thyroid testing, and the ins and outs of proper coaching and treatment to slow Hashimoto's disease progression. This is a knowledge and application packed episode, hope you enjoy it and let us know if you have any questions!
www.theexcellencecartel.com

Oct 13, 2021 • 1h 4min
Episode 106: Laurin Conlin Joins Us To Discuss Finding Balance
Episode 106: Finding Balance with Social Media Laurin Conlin joined us today from a solo trip away after unplugging from her social media for 10 days. We discuss the necessity of social media as a tool for online coaches while expressing our unique feelings toward it as a distraction. Our world has changed and will continue to change. Those of us who can adapt and maintain solid ground will have a greater chance of longevity in business. How do you feel about social media? Let us know!
www.theexcellencecartel.com

Oct 7, 2021 • 1h 5min
Episode 105: Open Q&A with Coaches Alicia and SarahUpdate
Episode 105: Open Q&A with Coaches Alicia and Sarah
Today we were joined by Alicia Ciak of Fit Alpha Females and Sarah Fucinari of Team Fit With Me to answer your submitted questions. We chat about feeding up, cardio modalities, and even get into discussing our new and varying approaches to SIBO and the GI MAP. If you have questions you want answered make sure you DM them to us on The Excellence Cartel page on Instagram!

Sep 22, 2021 • 1h 1min
Episode 104: Building Muscle for Women ft. Sarah Ford Bishop
Episode 104: Building Muscle for Women ft. Sarah Ford Bishop Today we invited Sarah Ford Bishop, coach and host of Unfiltered Fitness Radio on to discuss her personal journey and recovery from an eating disorder to bodybuilding to coaching. Thorough her personal experiences Sarah picked up tools and strategies which she uses in her coaching today. We discuss how to train hard, how to approach food freedom, and how to enjoy the journey.

Sep 8, 2021 • 1h 13min
Episode 102: Coaching Spotlight: Ashley Marcum
Episode 102: Coaching Spotlight: Ashley Marcum
Kicking off a new mini-series here on TEC, we invited up and coming coach Ashley Marcum onto our show today to discuss her growth trajectory as a new coach in the space. How do you go from 3 clients to 100? What systems should you have in place? Do you pay for marketing? Who should your target client be? The coaching industry has changed a lot since the forum and early social media days. if you are just getting into this space, how will you ensure you make it?
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
The excellence cartel 9-7-21
:36 What kind of bike are you getting su? Last 7 days?
3:45 How is Ashley’s last 7 days?
5:54 Matt’s last 7 days
7:25 Jason’s last 7 days
9:35 Jeff blacks last 7 days
10:30 amino-pure.com TEC 15
10:45 TRM free consult mathewpark.com/tec
13:11 PEC5 Jan 28-29th
14:45 Ashley tell us a little about you
17:40 Where are you at with client load? And offer?
19:20 What is the value of your offer?
21:52 Why should someone work with you? How are you different?
23:00 What would you say is your client avatar? What are the pain points?
26:45 Su when did you start charging $1000/mo
28:30 Anything you would suggest about her social media
29:33 Do you have a call to action on your posts?
31:00 Have you ever offered a free fitness challenge or workout plan?
33:30 How long do clients stick with you?
34:45 How do you make sure your clients voice is heard?
37:38 How do you track your leads? And do you have a referral program?4
39:54 Do you use any apps for your clients?
51:30 What do you visualize yourself making/doing in 10 years? Client load etc?
52:20 How will your personal life change with your success? What are you trying to accomplish?
53:30 How heavy is the imposter voice in your head?
54:15 What do you think triggers your imposter voice in your head?
58:40 Nick, what is the biggest takeaway you had from this episode?
60:53 Ashley, what is your opinion on how this podcast has gone?

Sep 1, 2021 • 38min
Episode 101 - 1st Phorm Weekend Recap
Episode 101: 1st Phorm Weekend Recap We had an awesome weekend in St. Louis talking business with other top coaches in the industry at 1st Phorm headquarters and we wanted to share what we learned. Networking in this industry is extremely important and we didn't want to miss out on this chance to meet new and upcoming faces of coaching. If you couldn't make the trip down you can listen to our experience and maybe we'll see you at our next destination!
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
8/31/21
1st Phorm Event Recap
:37 Trainer Revenue Multiplier www.mathewpark.com/tec free consultation
1:18 Amino Pure TEC15 15% discount
2:00 PEC 5 Dallas Jan 28 29
3:40 Jasons last 7 days
5:50 Jeff Su’s last 7 days
7:47 Jeff Blacks Last 7 days
9:45 Nick’s last 7 days
11:20 Jeff Su’s trip recap
14:35 What did you think of the 1st Phorm gym?
17:21 Jason’s trip recap
19:49 what did you think of the gym?
30:00 closing thoughts on why you should go to these events
Nick’s IG Power_maurer

Aug 18, 2021 • 58min
Episode 100: G-Flux Applied with Brandon DaCruz
Episode 100: G-Flux Applied with Brandon DaCruz
We invited Brandon back onto our show today to go over the various ways to apply the G-Flux concept to different client populations. There are so many ways to make moving around more enjoyable. Brandon goes over some creative methods we can all expend more energy without adding more time on the treadmill.

Aug 11, 2021 • 1h 1min
Episode 99: GFLUX with Brandon DaCruz
Episode 99: GFLUX with Brandon DaCruz
Today we invited Brandon back to discuss energy flux and the concepts surrounding CICO (calories in versus calories out). When most people diet to lose fat, calorie restriction is often inevitable, but energy expenditure restriction is an option. Is it better to eat less and do less? Or way more and do more? We discuss the considerations of both approaches as it relates to contest prep and feeding up to fix hormonal dysfunction.
🏆 THE EXCELLENCE CARTEL 🏆
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.theeexcellencecartel.com
8/10/2021
Brandon Cruz
:35 Jason’s Last 7 Days
2:08 Jeff Su’s last 7 Days
4:26 Jeff Black’s Last 7 Days
5:51 August 27th and 28th 1st Phorm Event sign up www.theexcellencecartel.com
7:04 Amino Pure use TEC15
8:15 www.mathewpark.com/trm Trainer Revenue Multiplier
9:18 Brandon’s Last 7 days
16:33 What is G flux?
32:25 Do you use G flux with digestion/gut health issues?
42:45 What are the 3 studies you want share today?
47:20 What is the second study?
53:35 What is the 3rd study?