
The Excellence Cartel
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Latest episodes

Apr 26, 2022 • 1h 7min
Episode 131: Peter Bonds On Steroids
Today we welcomed Peter Bond onto our show to discuss his book "The Book On Steroids." We asked Peter about what the research says on steroid use in terms of side effects, doses, and other topics. Peter covered a few different steroids such as Primobolan and Trenbolone along with of course testosterone, discussing the studies involving doses and duration. There was also a discussion on diuretic use and a few other good ones that made the time go by quickly. Peter's book is available at bookonsteroids.com
www. theexcellencecartel.com

Apr 19, 2022 • 59min
Episode 130: Leading from the Front with Aaron Straker
Episode 130: Leading from the Front
"The coaching space is saturated, but it's not competitive".
Today we were joined by Aaron Straker of Straker Nutrition to talk about business ownership, leadership, and setting standards and boundaries for success.
Where do coaches go wrong, allowing their clients to breach boundaries?
How do you draw good attention to yourself in a saturated marketplace?
How do you communicate goals with clients so it resonates and translates into action?
This was a great discussion today with plenty of stories, experience, and actionable tips to make your coaching more successful than yesterday.
www.theexcellencecartel.com

Apr 12, 2022 • 43min
Episode 129: Marketing with Strong AF Fitness
Today we were joined by Ross Cowan, owner of Strong AF Fitness who discusses his five tips on increasing business performance in terms of client headcount and revenue earned.
How to build trust on social media? Should you use TikTok? When should you implement a customer resource management system?
www.theexcellencecartel.com

Apr 5, 2022 • 37min
Episode 128: PEC 6 - All The Things About Our Event
Hey everyone make sure you come check out PEC 6 (yes, we are on our 6th rodeo!) in Nashville this June 3rd to 6th!
We are shaking things up with private, small group Q&A's with us three J's on Friday before the open event on Saturday featuring:
List of speakers for Saturday ticket:
8 am Erin Crawford - Optimizing Fertility Through Nutrition & Natural Tactics
9 am Justin Mihaly - Physiological Manipulation Tools & Tactics To "Crack" The Body's Homeostatic Environment
10 am - Chanel Collette - Training Periodization During Hormonal Dysfunction & For Optimal Ovulation
11 am - John Jewett - Male PED Coaching: Achieving Superhuman & Risk Mitigation
12-1 Lunch
1 pm Jamie Pinder - Female PED Coaching: Maintaining Individual Femininity & Health
2 pm Scott Stevenson - Quest For The Perfect Rep
3 pm Michael Cliffords - Turning Case Studies & Testimonials Into Context
4 pm OPEN Q&A
If you've joined us at any PEC in the past we'd love to have you back and we think you'll like the changes we've made, and will continue to make!
Let's get better, together.

Mar 29, 2022 • 58min
Episode 127: Programming Around The Menstrual Cycle
Episode 127: Programming around the Menstrual Cycle
Vinny Russo, coach and WBFF Pro joined us today to discuss how he programs training, nutrition, and supplements around the female menstrual cycle.
How long does a period last? How do you track it? What are the phases within a cycle and what hormonal implications are there?
We cover the basics and then dive into troubleshooting what may go wrong, as every woman's cycle is unique.
www.theexcellencecartel.com

Mar 22, 2022 • 52min
Episode 126: Heart Health With Dr. Twyman
Episode 126:
Today Dr. Twyman joined us to discuss all things Cardiovascular health-wise. Calcium score tests and their role in determining your risk of a heart incident. We discussed cholesterol numbers and what they mean to the risk of a heart attack or stroke. Along with chatting about others tests, such as the "max pulse test," to get better insight into your heart health. This episode has a host of practical and applicable takeaways to help you immediately and over the long haul.
www.theexcellencecartel.com

Mar 15, 2022 • 1h 14min
Episode 125: All About IBD with Dr. Sean Golden
Episode 125: All About IBD with Dr. Sean Golden
Dr. Golden from The Golden Health Method joined us again today for a deep dive into IBD, IBS, Crohn's and general gut dysbiosis.
How does commensal bacteria modulate an immune response? How do different types of fiber act as friend or foe during periods of IBD calm and flares? Should you consume red meat or resistant starches? How is IBD diagnosed?
Dr. Golden explains the deep science in a way anyone can understand and offers clear takeaways on nutrition interventions coaches and clients can start doing now to feel better.
www.theexcellencecartel.com

Mar 1, 2022 • 42min
Episode 124: Open Q&A
Episode 124: Open Q&A
Today we relaxed the show a little to take on some of the questions we got in our DMs.
How much overhead is acceptable in a coaching business?
How to support depletions on HBC?
Clothing recommendations for bodybuilders?
We got a mixed bag today so we hope you enjoy our take and get some laughs along the way.

Feb 23, 2022 • 1h 5min
Episode 123: Phil Viz
Phil Viz joins Jason and Jeff Black today as Jeffrey Su is recovering from an emergency appendix removal.
We sat down with Phil to discuss breaking down mental health as a competitor, lifestyle enthusiast, and business owner. From the performance enhancers you might take for competition and their effects on mental health to how to sustain your mental health as your business grows. Phil even discusses Kanna with us, a nugget of info to help recover from addictions to managing anxiety.
With over 50 years in the industry on this episode, the experience and wisdom shared are worth tuning into!
www.theexcellencecartel.com

Feb 15, 2022 • 56min
Episode 122: The Tiger King Marc Lobliner
Episode 122: The Tiger King
We had the pleasure and the privilege of having Marc Lobliner on our show today, the CEO of tigerfitness.com! Marc talks about his businesses, what success and having enough means to him now and the twists and turns along the way which made him value coaching, family, and legacy.
www.theexcellencecartel.com