
The Excellence Cartel
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Latest episodes

Dec 4, 2019 • 1h 20min
Episode 17: Mea Culpa
Episode 17: Mea Culpa
What do we learn when we fail or fall?
Jeff, Jeffrey, and Jason are joined by coaches Laurin Conlin and John Gorman to reflect on our missteps as coaches and business owners and how we've each grown from them.
From learning how to set expectations, failing up, and chasing happiness, the five of us impart the best advice we can to those who are trying to make their mark in the business of fitness.
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Nov 27, 2019 • 1h 17min
Episode 16: The 7 Systems
Episode 16: The 7 Systems
Jeff, Jeffrey, and Jason talk about their experiences working with the "7 systems of the body", relating their hands-on coaching practice to a book written by Dr. Pat Luse, which describes these same bodily systems in detail from a medical perspective.
This episode explains why we should stop "silo thinking" when it comes to our bodies, because everything is related and must be managed accordingly for lasting results.
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Nov 20, 2019 • 1h 8min
Episode 15: Tracking Progress & Motivation
Episode 15: Tracking Progress & Motivation
Jeff, Jeffrey, and Jason talks about what progress and motivation means to them and how they teach their clients to stay on track even on the days where they may not feel like it.
Motivation is supported by discipline and discipline is born from desire. If you desire to change and become better, this episode is for you.
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scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
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Nov 13, 2019 • 1h 9min
Episode 14: From Cancer to Competition - With Guest Nick Ross
Episode 14: From Cancer to Competition
Jeff Black invites his client Nick Ross onto the show to talk about winning his battle with testicular cancer to competing in a show soon after recovery.
Nick maintains the idea that cancer didn't happen to him, but for him, to learn how to be present in life, to keep promises, and to be genuine.
In this heartfelt and raw episode, we learn what someone thinks when they face death, and how they approach life when given a second chance.
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firstcalloutfitness - Jeffrey Su
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Nick Ross - r0ssfit
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Nov 6, 2019 • 1h 7min
Episode 13: Stress, HRV, & Metabolic Resistance
A discussion on stress, HRV, and metabolic resistance in training and nutrition. The speakers delve into the effects of stress on HRV and metabolic resistance, offering insights on fixing body resistance. From managing stress to optimizing hormonal health, they explore the complexities of stress-related metabolic complications.

Oct 30, 2019 • 1h 17min
Episode 12: Team Loco Fit
Episode 12: Team Loco Fit
Jeff, Jeffrey, and Jason sit down with IFBB Bikini Pro, coach, and owner of Team Loco Fit, Laurin Conlin. Laurin is one of the more successful female coaches in the fitness industry today.
Laurin gives us her take on self-love, intuitive eating, and having an identity outside of competing to avoid burnout, especially in bikini where low barriers to entry attract individuals who may find instant self-worth in how they look.
We also talk about birth control, being a woman in a male dominated field, and working with male clients as a female coach.
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firstcalloutfitness - Jeffrey Su
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Oct 23, 2019 • 1h 11min
Episode 11: Never miss a check-in!
Episode 11: Never miss a check-in!
This week we put our coaching hats on and talk about the check-in process: how it evolved for each of us and what we look for and why we ask for it. Our most successful clients rarely miss a check-in.
Checking in is important for client accountability but it's also important for us coaches to stay organized. In this episode we explain why.
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scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
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Oct 16, 2019 • 1h 19min
Episode 10 - King of the Hill
Episode 10: King of the Hill
Jeff, Jeffrey, and Jason chat with Skip Hill, coach, author, and father of "skip loading", about how coaching and clientele have evolved over the past 20 years.
Skip recalls his time on the forums earning street cred and how giving free advice led to a robust coaching career spanning over two decades.
We also opine on competing while pregnant and the peanut gallery that is social media today.
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scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
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Oct 9, 2019 • 1h 17min
EPISODE 9: "That's Not How We Do Business.”
EPISODE 9: "That's Not How We Do Business.”
Whether you're a coach, a senior executive, or a school teacher, you know your time and energy is valuable. If you care about your work and your people, it can feel easy and natural to overextend. However in the long run, should you?
Jeff, Jeffrey, and Jason explore their boundaries, rules, and regrets in coaching, business, and their personal lives in this week's episode.
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Sep 25, 2019 • 1h 24min
The Excellence Cartel: Episode 7 - John Gorman
🏆 THE EXCELLENCE CARTEL 🏆
EPISODE 7: Team (John) Gorman!
Jeff, Jeffrey, and Jason sit down with family man, coach, author, public speaker and business man, John Gorman. With a little bit of luck and passion for educating others, John talks about how he built his fitness business empire and shares some advice with the younger generation of up and coming coaches who may find themselves lost in the era of social media.
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scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
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