

The Excellence Cartel
Jeff Black / Jason Theobald
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Episodes
Mentioned books

Mar 31, 2021 β’ 45min
Episode 81: Anthony Spada
Episode 81: Anthony Spada, coach and owner of Symbiote Strength joins us today and shares his personal and professional story of overcoming personal demons and breaking into one of the toughest industries to succeed in as an online fitness coach at the young age of 23.
We talk business, knowledge sharing, and what the future holds, according to Anthony - a positive excitement for unlimited growth
Anthony spada
0:00 introduction owner of symbro strength 23 years old
:37 Suβs hamstring training and last 7 days
2:21 Jasonβs last 7 days
4:25 Jeff black last 7 days
5:23 like tag and share the podcast on your story
5:40 5pm April 23rd Nuethix training program
7:51 Anthonyβs last 7 days
9:13 what do you do besides coaching?
10:00 who is Anthony? What is his origin story?
14:45 what steps did you take to start helping others? Who was your first client and what was the result?
17:31 how did you get over imposture syndrome?
20:40 with your age, have you had any issues with building trust? Or have your issues helped you find your niche?
23:20 when podcasting, what is your favorite and least favorite part?
26:05 when learning and researching new products, how do you go about applying that to new and existing clients?
29:00 what are your personal body building goals?
31:23 Where do you see your coaching going? Any long-term vision/plans?
33:50 what changed to you starting last year with 3 clients to where you are now?
35:30 after suicide attempt, was that what where you get the chip on your shoulder from?
37:29 Have you forgiven yourself? Or do you have that list that you are growing?
39:45 Rapid fire questions:
Driven-goals
Integrity-honesty
Grit-hard work
Mentzer or Schwarzenegger
Greatest mystery? What lies ahead
IG @spadafitness
π THE EXCELLENCE CARTEL π
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www.physiqueeducationcollective.com

Mar 24, 2021 β’ 1h 7min
Episode 80: All Things Team Mihaly
Episode 80: All Things Team Mihaly
Today we sat down with Justin Mihaly, owner of Team Mihaly and host of the Grow or Die podcast to talk about the business of fitness.
"The higher you go, the harder it gets" - Justin lets on about social currency and his journey so far as a bodybuilder, coach, and owner of various businesses.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Mar 17, 2021 β’ 1h 7min
Episode 79: Reverse Dieting with Laurin Conlin
Episode 79: Reverse Dieting with Laurin Conlin
Today we had Laurin Conlin, head coach and owner of Team Loco Fit back on our show to discuss the various frameworks, strategies, and applications of reverse dieting.
Reverse dieting is often thought of as it relates to how to eat post-show, but the concept of reverse dieting is much more robust and has applications in many areas of coaching like hormonal fixes and gut health protocols.
We discuss where and how to apply a reverse diet, how long to reverse for, and what signs to look out for to know a reverse diet is going well.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Mar 10, 2021 β’ 1h 10min
Episode 78: Pro Level Thyroid with Dr. Sean Golden
Episode 78: Pro Level Thyroid
Today we were joined by Dr. Sean Golden to discuss the in-depth science behind thyroid hormones, hypothyroid, and Hashimoto's, and how other systems of the body relate to and affect the thyroid.
What lab tests to run? How does anemia and iron intake relate to the thyroid? Should dairy be removed for Hashimoto's clients? The answers may surprise you.
Dr. Golden explains complex biochemistry in a way anybody can understand. If you are a coach or just someone who wants to learn more about your health, this episode is for you.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Feb 24, 2021 β’ 1h 19min
Episode 77: How Coaches Can Fail Their Clients
Episode 77: How Coaches Can Fail Their Clients
Today the guys from the Every Calorie Counts podcast took the reins on our podcast and we had a round table discussion about the ways coaches can fail their clients or themselves.
Coaching is a tough business.
For every coach who creates an Instagram account there are 10 who quit due to burnout or lack of income. There are an infinite number of ways you can fail quickly or fail over time. We hope that this episode brings awareness to the ins and outs of this industry for coaches and if you are a client, understand that we are human too, just trying to do our best to make a positive impact.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Feb 17, 2021 β’ 1h 23min
Episode 76: Growing a Coaching Mindset
Episode 76: Growing a Coaching Mindset
Today we sat down with Matthew Park, business coach and owner of Trainer Revenue Multiplier to discuss the business of coaching and how he helps coaches like ourselves grow in terms of reach and retention. We discuss sales funnels, nurturing leads, and client management systems. Jason got stuck in the snow trying to travel so Jeff and Jeffrey take the lead here in sharing what has worked for them in their respective coaching businesses.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Feb 10, 2021 β’ 1h 12min
Episode 75: SIBO with Austin Stout
Episode 75: SIBO with Austin Stout
With Jeffrey Su out of commission this week we reached into the depths of the Ohio wilderness and pulled Austin Stout onto the show to talk about Small Intestinal Bacterial Overgrowth, aka SIBO.
What is it? What are the root causes? Su has spoken about SIBO many times and was grateful to have a rest this week.
Austin gives us his fresh take and a step by step approach to SIBO as it relates to thyroid health, hormonal birth control, stress management, and how to bring everything all together to fix it.

Feb 3, 2021 β’ 1h 8min
Episode 75: All Things Contest Prep
Episode 75: All Things Contest Prep
Today we answer twelve questions revolving around successful preparation for a show.
From mindset, relationships, nutrition, cardio, and travel - we cover some of the biggest issues and considerations you'll run into when competing.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Jan 27, 2021 β’ 1h 4min
Episode 73: Terrence Ruffin
Episode 73: Terrence Ruffin Today we had the honor and privilege of having Mr. Olympia Classic Physique runner up Terrence Ruffin on the show to talk bodybuilding, business, and what his journey has been like so far. At 27 years old, Terrence has accomplished more than most can dream in this sport. What's next for him in bodybuilding and business? What did he have to do to place top two in the world? Tune in to find out!
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com

Jan 20, 2021 β’ 1h 12min
Episode 72: Let's Talk About Sex!
Episode 72: Let's Talk About Sex!
Today we invited Sonia Spil, coach and owner of Body Lab Seattle to talk about the intersection between masturbation, relationships, sex, and self care.
We discuss ways to understand your emotional and physical states through self pleasure and how that can translate to a healthier, more satisfying sex life with your partners.
π THE EXCELLENCE CARTEL π
Follow us on Instagram:
scoobyprep1_ifbbpro - Jason Theobald
firstcalloutfitness - Jeffrey Su
jeffunbreakableblack - Jeff Black
the_excellence_cartel - The Excellence Cartel IG Page
#theexcellencecartel
www.physiqueeducationcollective.com