The Local Marketing Lab

In this episode of The Local Marketing Lab podcast, Justin Ulrich interviews Jeremy Julian, an expert in restaurant technology, who shares valuable insights on improving marketing strategies and targeting the right audience. Jeremy emphasizes three key things to implement for meaningful customer engagement and business growth. 1. The importance of understanding and segmenting customers. By tailoring marketing messages to specific customer groups, businesses can effectively resonate with their target audience and drive more traffic and engagement. He emphasizes the need to speak directly to customers' specific needs, whether it's offering a free kids meal on Tuesdays or promoting a new kids' menu for families with children.2. Leverage data to gain insights into customer behavior and preferences. By analyzing data from point-of-sale systems and marketing databases, businesses can identify trends and patterns, such as slow days or times, and find ways to make meaningful customer engagement during those periods, enhancing their overall experience.3. Be present digitally and in physical stores. Whether a business is a single or multi-location, being actively engaged with staff and customers allows for a better understanding of their needs. He gives an example of a restaurant owner named Sean who excels in digital engagement through platforms like TikTok, Instagram, and Facebook. Sean's consistent online presence has helped him stay top of mind for customers and add value to his business.This episode provides valuable insights and practical tips for restaurant owners and operators looking to improve their marketing and target their audience effectively. By implementing these three key strategies, businesses can enhance their brand perception, drive meaningful customer engagement, and ultimately achieve business growth.

Jim Taylor, the founder of BenchmarkSixty and host of the Turning the Table podcast, joined Justin Ulrich for an insightful conversation on the Local Marketing Lab podcast. They discussed effective local marketing strategies for the restaurant industry, with a focus on how to increase restaurant traffic as a key performance indicator.Jim’s expertise in the restaurant industry and his emphasis on grassroots marketing and exceptional customer experiences made this episode a must-listen for restaurant owners and operators in the local market. Jim shared valuable insights, such as the importance of providing great service to encourage repeat business and the concept of creating lookalike audiences and increasing loyalty to drive growth.He also highlighted the significance of adapting to change and exploring new strategies. This conversation offered actionable tips and inspiration for restaurant owners looking to increase foot traffic and drive growth in their local communities.Key TakeawaysIn this episode, you will be able to:Delve into the intricacies of restaurant consulting and learn strategies to turbocharge productivity and profitability.Decipher the potential of wine list promotions as a way to increase restaurant traffic and revitalize your profit margins.Understand the significance of top-notch customer experience in crafting memorable dining experiences and creating brand loyalty.Gain powerful insights into the transformative effect of savvy marketing tactics on the restaurant industry, emphasizing driving customer traffic.Be inspired by Jim Taylor’s vast restaurant industry knowledge and fervor, offering an innovative angle to the business.

Join us on Evocalize's first episode of the Local Marketing Labs podcast!Listen to our guest, Shawn Walchef, founder of Cali BBQ and Cali BBQ Media, as he reveals the transformative power of digital platforms for storytelling and brand promotion.Here's a glimpse of what you'll learn:1️⃣ Uncover the transformative potential of digital mediums for advertising your narrative and your brand.2️⃣ Learn the ways that videos, especially those that are succinct, captivate and hold the viewer's attention.3️⃣ Overcome anxiety and target creation pace, quantity, and steadiness in your output.4️⃣ Find out how the internet and social media have made storytelling accessible to everyone.5️⃣ Grasp how to take advantage of the creator economy, harnessing digital platforms for your benefit