In this episode of The Local Marketing Lab podcast, Justin Ulrich interviews Jeremy Julian, an expert in restaurant technology, who shares valuable insights on improving marketing strategies and targeting the right audience.

Jeremy emphasizes three key things to implement for meaningful customer engagement and business growth.

1. The importance of understanding and segmenting customers. By tailoring marketing messages to specific customer groups, businesses can effectively resonate with their target audience and drive more traffic and engagement. He emphasizes the need to speak directly to customers' specific needs, whether it's offering a free kids meal on Tuesdays or promoting a new kids' menu for families with children.

2. Leverage data to gain insights into customer behavior and preferences. By analyzing data from point-of-sale systems and marketing databases, businesses can identify trends and patterns, such as slow days or times, and find ways to make meaningful customer engagement during those periods, enhancing their overall experience.

3. Be present digitally and in physical stores. Whether a business is a single or multi-location, being actively engaged with staff and customers allows for a better understanding of their needs. He gives an example of a restaurant owner named Sean who excels in digital engagement through platforms like TikTok, Instagram, and Facebook. Sean's consistent online presence has helped him stay top of mind for customers and add value to his business.

This episode provides valuable insights and practical tips for restaurant owners and operators looking to improve their marketing and target their audience effectively. By implementing these three key strategies, businesses can enhance their brand perception, drive meaningful customer engagement, and ultimately achieve business growth.