Jim Taylor, the founder of BenchmarkSixty and host of the Turning the Table podcast, joined Justin Ulrich for an insightful conversation on the Local Marketing Lab podcast. They discussed effective local marketing strategies for the restaurant industry, with a focus on how to increase restaurant traffic as a key performance indicator.

Jim’s expertise in the restaurant industry and his emphasis on grassroots marketing and exceptional customer experiences made this episode a must-listen for restaurant owners and operators in the local market. Jim shared valuable insights, such as the importance of providing great service to encourage repeat business and the concept of creating lookalike audiences and increasing loyalty to drive growth.

He also highlighted the significance of adapting to change and exploring new strategies. This conversation offered actionable tips and inspiration for restaurant owners looking to increase foot traffic and drive growth in their local communities.

Key Takeaways

In this episode, you will be able to:

• Delve into the intricacies of restaurant consulting and learn strategies to turbocharge productivity and profitability.
• Decipher the potential of wine list promotions as a way to increase restaurant traffic and revitalize your profit margins.
• Understand the significance of top-notch customer experience in crafting memorable dining experiences and creating brand loyalty.
• Gain powerful insights into the transformative effect of savvy marketing tactics on the restaurant industry, emphasizing driving customer traffic.
• Be inspired by Jim Taylor’s vast restaurant industry knowledge and fervor, offering an innovative angle to the business.