unbillable hours - a podcast about better professional services marketing

Discover the vital steps to refine your firm's value proposition and how it ties into business strategy. Learn about the five essential questions that can shape a compelling promise to clients. The discussion covers defining specialization and avoiding common pitfalls in audience segmentation. Tune in for insights on crafting clear, outcome-focused messaging that resonates with clients' challenges. Elevate your market position and differentiate your firm with expert tips!

Explore the crucial elements behind successful business development strategies. Discover the dangers of focusing on technical capabilities instead of clear client value propositions. Learn how to transition from traditional sales methods to outcome-oriented approaches that enhance client success. The importance of aligning your strategy with broader business goals is emphasized, along with tips on leveraging AI for improved efficiency. Engage in building a sustainable model that reduces churn and fosters long-term client relationships through valuable content.

Struggling to systematize your consulting firm's business development? Dive into insightful discussions on setting effective objectives and success metrics. Learn how benchmarks can guide your strategies amidst challenging growth rates. The hosts keep it light and engaging, making complex concepts accessible and fun. Get ready to transform your business development initiatives!

Ready to systematize your consulting firm's business development inititiatives? Well, let's start you off the right way then ... and discuss objectives, metrics and targets (yay!). Listen in to this "monologue" episode to hear Flo explain which benchmarks to pursue with your efforts... he'll keep it light on the math, we promise!   Credits Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Show notes Link to the SPI research report Flo mentions A news release by SPI featuring some of the market stats   

Discover how to transform your consultancy's business development approach! The discussion highlights the urgent need for systematic strategies amidst evolving client demands and emerging technologies. Explore the pitfalls of complicated business models and the declining margins in consulting. Learn about shifting from traditional selling to a more outcome-focused method that resonates with clients. It's all about innovative thinking and making your value proposition shine in a competitive landscape!

A new year, a new chapter for the podcast! Listen to how Ash and Flo will focus the show on "systematizing" business development from now on, and hear them explain the concept and underpinning structure so you can understand what's coming (well' be exploring systematic strategy, client journey, firm story and bizdev systems from here on in... we hope you enjoy it!). Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

In a year where many consultancies struggled, US martech boutique "Stitch" crushed it. Their secret? Intentionally designing a strategy around a single tech vendor, and then building from there. Stitch CEO Michael Burton is back to share why doubling down on a partnership like this worked, how the tech consulting landscape is shifting, and why 2025 looks even better. Listen in to learn why sometimes "putting all your eggs in one basket" might be smarter than you think. Episode guest: Michael Burton, Founder and CEO, Stitch. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the shownotes for this episode at unbillable-hrs.com

Most consultancies "do marketing" like they think it should be done, which is: as mere promotion. The most successful firms, however, do it differently - and follow a process which, Ash and Flo argue, is much more similar to scientific publishing... Listen in to learn how, why - and why you should consider 'copying science' in this way, too. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Did "Gen AI" just create a "leopards-eat-my-face" moment in consulting? Ash and Flo aren't entirely sure yet... but they're certain the technology - with all its current issues - has started to impact the industry. Listen in on their discussion how firms and their marketers should respond: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

It’s that time of year when consulting firms pull out their crystal balls to forecast the future. But we’re turning the spotlight back on them. Austin McNair from Hinge gives us a sneak peek into their upcoming research on high-growth consulting firms. Curious about what makes firms thrive or want our wild predictions? Tune in and get ahead of Hinge’s newest insights. P.S.: Please participate in their survey to indirectly tell us where we have it all wrong ;) - https://hingemarketing.com/unbillable   Episode guest: Austin McNair, marketing lead, Hinge Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.