unbillable hours - a podcast about better professional services marketing *Reupload* C2E3 - What success looks like in bizdev systematization
Feb 21, 2025
Struggling to systematize your consulting firm's business development? Dive into insightful discussions on setting effective objectives and success metrics. Learn how benchmarks can guide your strategies amidst challenging growth rates. The hosts keep it light and engaging, making complex concepts accessible and fun. Get ready to transform your business development initiatives!
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Market Realities Demand Systematization
- Market conditions and research reveal a stark picture emphasizing why systematization is needed.
- Approaching systematized business development is a response to this less favorable growth environment.
Post-COVID Growth Halved
- Business development growth in professional services has halved post-COVID, making systematization crucial.
- Firms must become more effective and efficient to navigate this challenging market landscape.
Set Clear Business Development KPIs
- Define clear KPIs and targets to measure success in systematizing business development.
- Establish objectives before diving into system design for effective tracking and outcomes.