

FOOTBALL BUSINESS Podcast by FBIN
FOOTBALL BUSINESS INSIDE
The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
Episodes
Mentioned books

Jan 10, 2024 • 41min
Past, Present and Future of FBIN - with Thomas Maurer, Managing Director of FBIN
We are kicking off the year 2024 with a special episode - host Quang T. Pham invited FBIN's Managing Director Thomas Maurer to the show to reflect on the past, talk about the present and take a look at the future of FBIN. They discussed challenges and highlights of 2023, goals for the future and the plans for 2024.

Dec 19, 2023 • 41min
Sustainable Fan Mobility - with Georg Pangl & Egon Prünster (ummadum)
In this episode of the Football Business Podcast, we're focusing on sustainable fan mobility in football, a topic of growing importance for both the sport and our planet. We're joined by Georg Pangl, CEO of the Pangl Football Group, and Egon Prünster, CTO of ummadum, who are at the forefront of this movement.

Dec 4, 2023 • 20min
How great recruiting improves culture and performance - with Zoe Brough (Wolves FC)
This is a live interview with Zoe Brough (HR Director, Wolves) at the FBIN Conference powered by 2Mobile on 19 October 2023. Zoe was interviewed by Clemens Hinterdorfer.

Jun 6, 2023 • 42min
Exploring Oceania Football: Insights from the faraway Down Under
Due to its remote location, Oceania is one of the most unique football regions in the world. We chatted with Steven Dillon, Clubs & Leagues Manager of the Oceania Football Confederation on distinctive characteristics of Oceania football, the challenges facing the region, and the potential legacy of FIFA’s Women's World Cup 2023 hosted in Australia and New Zealand, and many more.

May 23, 2023 • 52min
AI Applications in Football Business
As the world is buzzing about ChatGPT and the limitless possibilities of AI technology, we had a chance to do an episode about AI applications in the football business industry. We are thrilled to be joined by two industry experts, Luis Viveiros, COO at Horizm, and Xavier Green, CTO at ScorePlay. Throughout this episode, we will explore various aspects of AI's impact on the football industry, including:
● The most significant AI applications in football business
● Key challenges and opportunities in adopting and implementing AI technology
● The necessary skill set and mentality for leaders and teams
● A glimpse into the future

Apr 19, 2023 • 44min
The Future of European Football - The Ever-widening Gap, Competitive Imbalance, and the Super League Debate
Ilja Kaenzig, current Managing Director of VfL Bochum, discusses the widening gap between the richest and the rest in European football, the Netflixation of Football, UEFA's conflicts of interests, the Super League debate, and why the American-sports model isn't suitable for European football.

Mar 28, 2023 • 44min
How to turn fans’ passion into actionable insights and revenue
In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.

Mar 14, 2023 • 45min
Winning off-the-pitch in Southeast Asia with Borussia Dortmund
In this special episode of the Football Business Podcast, we had the pleasure of conducting a video podcast with Julia Farr, Lead Asia Pacific of Borussia Dortmund (BVB). We unveiled BVB's internationalization strategy in Southeast Asia, which is also the home region of our host, Quang T. Pham.

Feb 23, 2023 • 48min
How to turn fans into paying customers via membership programs
Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava, discuss monetizing the majority of fans, importance of fan membership, challenges faced by smaller clubs, benefits of membership programs, overcoming app download resistance, building local partnerships, and engaging with fans.

Jan 10, 2023 • 52min
VfL Wolfsburg's US market entry strategy and the role of Innovation in the club’s development
In this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club's internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga's side.


