In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.

In this special episode of the Football Business Podcast, we had the pleasure of conducting a video podcast with Julia Farr, Lead Asia Pacific of Borussia Dortmund (BVB). We unveiled BVB's internationalization strategy in Southeast Asia, which is also the home region of our host, Quang T. Pham.

Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava, discuss monetizing the majority of fans, importance of fan membership, challenges faced by smaller clubs, benefits of membership programs, overcoming app download resistance, building local partnerships, and engaging with fans.

In this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club's internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga's side.

Josh Simpson, Co-Owner and President of Pacific FC, talks about the challenges of starting a football club from scratch. They discuss their focus on creating a close relationship with fans and youth development. Exploring the concept of being 'net positive' through community, infrastructure, and youth. They also discuss the impact of football in bringing people together, especially during the pandemic. They touch on the success of Pacific FC's first nations jersey and the upcoming World Cup in Canada.

Dr. Adam Metelski and Dr. Slaven Marasovic from LTT Sports discuss their research on building successful youth academies in football. Topics include holistic research, methodology, 12 quality areas, key findings, cognitive care, identification, productivity, club support, fan engagement, and loyalty to academy players.

In the first episode of the fourth season of the Football Business Podcast, host Quang T. Pham discusses the idea of a multinational league including the concrete case of the Baltic League with Maksims Krivunecs, Executive Chairman of the Latvian Football Virslīga and member of the Board of Directors of the European Leagues.

In this episode of the Football Business Podcast, we talked to Luis Viveiros, Chief Operating Officer at Horizm, and Diogo Canas, Head of Social Media of S.L. Benfica about football clubs can use their digital channels to grow their fanbase and then also monetize that reach.

Pál Orosz, CEO of Ferencváros, and Dr. Florian Hohmann explore the importance of financial sustainability in football clubs, the significance of equity ratio for stability, and strategies for building reserves, diversifying revenue streams, and achieving financial independence.

In this episode of the Football Business Podcast, we discussed how football clubs can increase attendance post-covid with Mark Bradley, Director of the Fan Experience Company, and Shaun Lockwood, Chief Operating Officer of Doncaster Rovers.