
FOOTBALL BUSINESS Podcast by FBIN
The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
Latest episodes

Mar 15, 2022 • 59min
How to develop a financially sustainable club
Pál Orosz, CEO of Ferencváros, and Dr. Florian Hohmann explore the importance of financial sustainability in football clubs, the significance of equity ratio for stability, and strategies for building reserves, diversifying revenue streams, and achieving financial independence.

Feb 22, 2022 • 56min
How football clubs can increase their stadium attendance in the post-covid era
In this episode of the Football Business Podcast, we discussed how football clubs can increase attendance post-covid with Mark Bradley, Director of the Fan Experience Company, and Shaun Lockwood, Chief Operating Officer of Doncaster Rovers.

Feb 10, 2022 • 56min
How to create a record-breaking jersey campaign
In this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.

Jan 25, 2022 • 46min
Panel Discussion: Discovering the potential of live-data in sports
This podcast episode is the recording of our panel discussion at the Digital Deep Dive: Discovering the potential of live-data in sports. Ralf Leister moderates the discussion with Maximilian Schmidt (Co-Founder & Managing Director, KINEXON Sports & Media), Nicolas Evans (Head of Football and Research, FIFA) and Frank Bohmann (Managing Director, LIQUI MOLY HBL).
The videos of the discussion and the individual presentations of Maximilian Schmidt, Nicolas Evans and Frank Bohmann are available for members of the FBIN Network on our website.

Jan 12, 2022 • 60min
How business intelligence can drive a football club forward
For this episode, we invited Mark Simmons and Brandon Barca from Nashville SC to talk about how the club is using business intelligence to evolve. Mark Simmons is Senior Director, Business Intelligence and Brandon Barca Senior Director, Digital Strategy at the club from the state of Tennessee. We are looking at the whole data journey, from gathering it to processing, predicting and using it.

Dec 28, 2021 • 46min
How FK Bodø/Glimt is living sustainability on and off the pitch
We are back with the third season of the FOOTBALL BUSINESS Podcast, hosted by Quang T. Pham. For episode one, we invited Benedicte Halvorsen, Marketing and Communications Coordinator and Ørjan Berg, Head of the Youth Department of FK Bodö/Glimt. They talk about sustainability in football and how Bodö/Glimt is living an breathing sustainability and also increased their revenues and made the club more relevant by embracing it.

Mar 2, 2021 • 51min
How to understand your Fanbase
For the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.

Feb 16, 2021 • 49min
How to support your Clubs as a League
For this episode we invited Mats Enquist, CEO of the Swedish Football League and Niclas Carlnén, CEO of Malmö FF to talk about how a league can support its clubs in their development and growth. Time for some great insights with host Fabio Schaupp, Mats Enquist and Niclas Carlnén.

Feb 2, 2021 • 43min
How to become a Club Media House
For this episode we have brought extensive international know-how on board. Host Fabio Schaupp is discussing how clubs can become media houses with Juan Iraola, Chief Innovation Officer at Real Sociedad, James Bisgrove, Commercial & Marketing Director at Rangers FC and Matthew Lentowczyk, CEO of TISA Group.

Jan 19, 2021 • 43min
How to win in Asia as a small Club
This time Fabio Schaupp invited two experts to talk about how to win Asia when you are not Manchester City, Juventus or Real Madrid but a small club. These are Nuno Santos, Marketing Director of Rio Ave FC from Portugal and Cesare Polenghi, CEO of the Asia-based digital media agency Ganassa, who are also a Knowledge Partner of FOOTBALL BUSINESS INSIDE.