In this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.

This podcast episode is the recording of our panel discussion at the Digital Deep Dive: Discovering the potential of live-data in sports. Ralf Leister moderates the discussion with Maximilian Schmidt (Co-Founder & Managing Director, KINEXON Sports & Media), Nicolas Evans (Head of Football and Research, FIFA) and Frank Bohmann (Managing Director, LIQUI MOLY HBL). The videos of the discussion and the individual presentations of Maximilian Schmidt, Nicolas Evans and Frank Bohmann are available for members of the FBIN Network on our website.

For this episode, we invited Mark Simmons and Brandon Barca from Nashville SC to talk about how the club is using business intelligence to evolve. Mark Simmons is Senior Director, Business Intelligence and Brandon Barca Senior Director, Digital Strategy at the club from the state of Tennessee. We are looking at the whole data journey, from gathering it to processing, predicting and using it.

We are back with the third season of the FOOTBALL BUSINESS Podcast, hosted by Quang T. Pham. For episode one, we invited Benedicte Halvorsen, Marketing and Communications Coordinator and Ørjan Berg, Head of the Youth Department of FK Bodö/Glimt. They talk about sustainability in football and how Bodö/Glimt is living an breathing sustainability and also increased their revenues and made the club more relevant by embracing it.

For the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.

For this episode we invited Mats Enquist, CEO of the Swedish Football League and Niclas Carlnén, CEO of Malmö FF to talk about how a league can support its clubs in their development and growth. Time for some great insights with host Fabio Schaupp, Mats Enquist and Niclas Carlnén.

For this episode we have brought extensive international know-how on board. Host Fabio Schaupp is discussing how clubs can become media houses with Juan Iraola, Chief Innovation Officer at Real Sociedad, James Bisgrove, Commercial & Marketing Director at Rangers FC and Matthew Lentowczyk, CEO of TISA Group.

This time Fabio Schaupp invited two experts to talk about how to win Asia when you are not Manchester City, Juventus or Real Madrid but a small club. These are Nuno Santos, Marketing Director of Rio Ave FC from Portugal and Cesare Polenghi, CEO of the Asia-based digital media agency Ganassa, who are also a Knowledge Partner of FOOTBALL BUSINESS INSIDE.

Timm Jäger, CEO at EintrachtTech GmbH, and Thomas Funke, Managing director of TechQuartier, share insights on developing modern digital football clubs, including owned platforms, IoT for stadium ops, esports, and partnering with Techvatia. They emphasize the importance of in-house tech talent, collaboration between tech and established companies, and differences in club structures between Germany and the US. The podcast also highlights the significance of bravery in developing a digital club and the benefits of exchanging ideas with partners like TechQuadier.

For this episode host Fabio Schaupp invited two brand experts. Bernd Schusky is the former Head of Brand Communication of the German football league (DFL) and is now working as consultant. German Schulz is Head of Brand Management at VfL Wolfsburg.