Thinking With Mitch Joel

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking but also makes time to produce and write documentaries (The Merchants of Cool, The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D. When it comes to the top thinkers that inspire me, Rushkoff, holds one of the few coveted spots. He's a deep, deep thinker and drops insights on media and marketing that will keep you thinking and spinning for days. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel. Running time: 45:55. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Douglas Rushkoff. Present Shock. Follow Douglas on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel. Tags: add advertising podcast blog blogging brand business book coercion cyberia david usher digital marketing digital nation douglas rushkoff facebook get back in the box inside out life inc media virus new media nothing sacred playing the future pop culture present shock program or be programmed testament the merchants of cool the persuaders vertigo

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. If you haven't see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He's a fascinating individual and I think you will truly enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel. Running time: 45:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Jonah Berger. Contagious. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book contagious david usher digital marketing facebook fast company jonah berger university of pennsylvania wharton school

Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 25th conversation (or, as I like to affectionately call it, Across The Sound 25.20). The best title for this episode would be: How do you scale humanity? In a world of automated advertising - which is quickly taking the lion's share of media dollars (see Facebook and Google advertising as a starting point) - where does the humanity of advertising - as we have known it - come into play? Some might say that social media brought the humanity back to marketing, but content marketing is proving challenging for many brands who are used to mass marketing tactics. So, what does advertising look like in 2013 and what will it be moving forward? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel. Running time: 53:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. Here's is the Joseph Jaffe conversation about how we scale humanity. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book david usher digital marketing facebook flip the funnel. evol8tion itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media

Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks, etc...), and me. It wasn't a random selection of people. I chose Hugh and Alistair because they come from diverse backgrounds and are people who - no matter what the occasion - keep me on my intellectual toes. In short, these two are too smart for their own good, and hanging out with them makes me want to learn more and do more and be smarter. Alistair has had a fascinating career. Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster, with Ben Yoskovitz. In this episode, we debunk the whole "lean" model and discuss what data is useful and what data is clouding our judgment. I hope you learn as much as I did from this chat. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel. Running time: 50:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out on May 21st, 2013. In conversation with Alistair Croll. Lean Analytics. BitCurrent. Year One Labs. Human 2.0. Solve For Interesting. Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks. Follow Alistair on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel. Tags: advertising advertising podcast alistair croll ben yoskovitz bitcurrent blog blogging brand business book complete web monitoring david usher digital marketing gigaom hugh mcguire human 20 itunes lean analytics librivox managing bandwidth marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media solve for interesting year one labs

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy. For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently, he's writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media. Plus, his past books, The Chaos Scenario and And Now A Few Words From Me are must-reads if you work in this industry. Levy is an agency guy. We first became friends while attending the TED conference. He is currently the founder and CEO of MEplusYOU (formerly known as imc2) an agency that focuses on brands and how they build authentic and sustainable relationships. Both Garfield and Levy hopped on Skype to talk about their new work and the new ways in which brands should be marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel. Running time: 54:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out on May 21st, 2013. In conversation with Bob Garfield and Doug Levy. Can't Buy Me Like. The Chaos Scenario. And Now A Few Words From Me. Follow Bob on Twitter. Follow Doug on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel. Tags: adreview advertising advertising age advertising podcast and now a few words from me blog blogging bob garfield brand business book cant buy me like david usher digital marketing doug levy imc2 itunes marketing marketing agency marketing blogger marketing podcast mediapost meplusyou npr on the media online social network podcast podcasting skype social media ted conference the chaos scenario the guardian

Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn, Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdable cats. Well, thanks to Doodle, we're starting to get back into a flow with it. Welcome to episode #42 of Media Hacks. Unfortunately, Penn was not able to make the recording (and Smith jumped in mid-chat), but it's still chock-full of gabbing and inside baseball about everything from Internet culture and technology news to why the majority of us did not attend SXSW (but should have) and how tired some of us are of social media (and some who aren't). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel. Running time: 1:04:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out on May 21st, 2013. In conversation with the Media Hacks! Chris Brogan. C.C. Chapman. Hugh McGuire. Christopher S. Penn. Julien Smith. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book cc chapman chris brogan christopher s penn david usher digital marketing doodle facebook hugh mcguire itunes julien smith marketing marketing blogger marketing podcast media hacks online social network podcast podcasting social media

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. I've known Sam for close to a decade. He worked at Apple before handling e-commerce for Dell, from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Mass Relevance has been making a lot of noise lately with intense growth as the company leverages real-time social media activity to helps brands create unique social experiences. If that last line confused you, don't panic, Sam is here to explain it all. The changes in the digital marketing landscape have been dramatic in the past decade and the opportunities for brands to rethink how they connect and inform consumers has changed right along with it. It's no surprise that Mass Relevance is seeing the meteoric growth that they're experiencing and Sam's insights should inspire you to think differently about how you can best market your brand in these digital channels. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel. Running time: 41:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is coming on May 21st, 2013. In conversation with Sam Decker. Mass Relevance. Follow Sam on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel. Tags: advertising podcast apple bazaarvoice blog blogging brand business book content marketing david usher dell digital marketing ecommerce facebook itunes marketing marketing blogger marketing podcast mass relevance online social network podcast podcasting real time media sam decker social experience social media

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn't just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently... and simpler about the brands that you work with. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel. Running time: 44:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is coming on May 21st, 2013. In conversation with Ken Segall. Insanely Simple. Ken Segall's Observatory. Scoopertino. Follow Ken on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel. Tags: advertising podcast apple blog blogging brand business book david usher digital marketing facebook imac insanely simple itunes ken segall marketing marketing blogger marketing podcast online social network podcast podcasting social media steve jobs think different

Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast. There are marketing legends and then there are people like Don Peppers and Martha Rogers. In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. They released their tenth business book, Extreme Trust (about the new dynamics of competition), in April of 2012 and, it is my honor that they both agreed to come on the podcast. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel. Running time: 49:29. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is coming on May 21st, 2013. In conversation with Don Peppers and Martha Rogers. Peppers & Rogers Group. Extreme Trust. Follow Don and Martha on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing don peppers extreme trust facebook itunes marketing marketing blogger marketing podcast martha rogers one to one marketing online social network peppers and rogers group podcast podcasting social media

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books, Duct Tape Marketing, The Referral Engine and his latest, The Commitment Engine. Just what it is about commitment and a businesses' challenge to hold up their end of the bargain? In this week's podcast, Jantsch and I talk about how businesses can truly get that commitment and nurture it over a lifetime. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel. Running time: 41:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with John Jantsch. Duct Tape Marketing. The Commitment Engine. The Referral Engine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing duct tape marketing facebook itunes john jantsch marketing marketing blogger marketing podcast online social network podcast podcasting small business social media the commitment engine the referral engine