Thinking With Mitch Joel

Mitch Joel
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Jul 1, 2013 • 44min

SPOS #364 - Peeking Into The Future Of Retail With Doug Stephens

Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast. He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. Do shopping malls have a future? How much of an impact does e-commerce have on retail and where is this all headed? How will retail figure out attribution in a world where people can shop the store while physically being there, or on their smartphone (at the same time)? How is this all going to shake out and what will the future of retail look like? This is a meaty one... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Running time: 44:02. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Doug Stephens. Retail Prophet. The Retail Revival. Follow Doug on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing doug stephens e commerce ecommerce facebook itunes marketing podcast podcast podcasting retail retail industry retail prophet retailer shopping mall the retail revival twitter
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Jun 23, 2013 • 43min

SPOS #363 - The Power Of Nice With Peter Shankman

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a Social-Enabled World (in 2010) and most recently, Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration Is In. Beyond that he well-known for launching Help A Reporter Out and he still practices the art of networking and communications through his boutique PR and social media shop, The Geek Factory. Shankman is full of stories... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Running time: 43:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Peter Shankman. Nice Companies Finish First. Help A Reporter Out. Can We Do That?! Customer Service. The Geek Factory. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast can we do that customer service david usher digital marketing facebook haro help a reporter out itunes marketing podcast nice companies finish first peter shankman podcast podcasting pr pr stunt public relations the geek factory twitter
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Jun 16, 2013 • 58min

SPOS #362 - Fast Shopper, Slow Store With Gary Schwartz

Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy, and appeared on this podcast back in 2012. Now, he is back with his latest book, Fast Shopper, Slow Store - A Guide to Courting and Capturing the Mobile Consumer, that looks at how shopping has changed since consumers have massive computational power and inter-connectedness in the palms of their hands. The game has changed. The game is changing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Running time: 57:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gary Schwartz. Impact Mobile. Fast Shopper, Slow Store. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook fast shopper slow store gary schwartz impact mobile interactive advertising bureau itunes marketing podcast mobile consumer mobile entertainment forum podcast podcasting the impulse economy twitter
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Jun 9, 2013 • 44min

SPOS #361 - The Truth About Social Media And Selling Stuff With Jay Baer And David Brussin

Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast. Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the founder and CEO of Monetate, David Brussin. Monetate is an amazing marketing optimization platform that has taken the e-commerce world by storm. I've been friends with Brussin since the early days of the company. They've been releasing their EQ Report (E-commrce Quarterly) for some time. The latest edition was recently published and, along with Jay Baer (Convince And Convert and the author of the soon-to-be-published book, Youtility), I was asked to editorialize on the data. In short, social media does not drive to sales... but it kinda does. Confused? Don't be. Take a listen and enjoy the conversation between Brussin, Baer and me... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Running time: 44:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Brussin and Jay Baer. Monetate. Monetate EQ Report. Convince And Convert. Youtility. The Now Revolution (co-authored with Amber Naslund). Follow Jay on Twitter. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david brussin david usher digital marketing ecommerce quarterly eq report facebook he now revolution itunes jay baer marketing podcast monetate podcast podcasting twitter youtility
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Jun 2, 2013 • 40min

SPOS #360 - Supporting A Community With Nilofer Merchant

Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt). Nilofer is a bestselling business author (The New How and 11 Rules For Creating Value In The Social Era), a corporate director and a great speaker on business and innovation. Most recently, she delivered a very compelling TED Talk on the power of walking meetings (which has close to 350,000 views and counting). She is also a regular contributor Harvard Business Review. In this episode, we discuss what it takes to support an author and a community in a world where the media is everyone and the choices are abundant. How do you find that signal through the noise and - more importantly - how do you make that connection stick? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Running time: 40:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review TED Talk - Got a meeting? Take a walk. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook harvard business review itunes marketing podcast nilofer merchant podcast podcasting tara hunt ted talk the new how twitter
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May 26, 2013 • 42min

SPOS #359 - Believable Marketing With Tom Asacker

Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast. I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I'm thrilled he agreed to come on to the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Running time: 42:41. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. The Business Of Belief. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting seth godin the business of belief tom asacker tom peters twitter
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May 19, 2013 • 47min

SPOS #358 - Understanding Humans And Making Marketing Better With Adam Alter

Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it's deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He's also an all-around nice guy. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel. Running time: 47:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Adam Alter. Drunk Tank Pink. Stern School of Business. Follow Adam on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel. Tags: adam alter advertising podcast blog blogging brand business book business podcast david usher digital marketing drunk tank pink facebook itunes marketing podcast nyu nyu stern school of business podcast podcasting twitter
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May 12, 2013 • 49min

SPOS #357 - How To Reinvent You With Dorie Clark

Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Dorie Clark has spent some serious time trying to figure out how individuals can better connect and build their personal profile and reputation. In this fascinating chat with the Harvard Business Review and Forbes contributor, the newly published author of Reinventing You looks at the power of personal brands and what they mean in this day and age. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel. Running time: 48:46. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Dorie Clark. Reinventing You. Harvard Business Review. Forbes. Follow Dorie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing dorie clark facebook forbes harvard business review itunes marketing podcast personal brand podcast podcasting reinventing you
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May 5, 2013 • 34min

SPOS #356 - Born To Blog With Mark W. Schaefer

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog - Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Running time: 34:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Mark W. Schaefer. Stanford A. Smith. Born To Blog. Return On Influence. The Tao of Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business blog itunes mark w schaefer marketing podcast podcast podcasting return on influence stanford a smith the tao of twitter
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Apr 28, 2013 • 1h 2min

SPOS #355 - Overcoming Fear With Tony Blauer

Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast. When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer. Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that your body could best do (use what works, toss the rest). On top of that, the majority of his training (which you could say is a mixture of self defense, street fighting and close quarter combatives) spent a good chunk of the time talking about how we react and deal with our fear on a psychological level. How the vast majority of confrontations are not won or lost by the physical part, but rather in the mind... long before the fight ever happens. Having worked with Tony for years, there was a time when I was a certified coach in his system and would teach classes and seminars with him (and on his behalf). None of the training that I have done with Tony has ever left me. I think about it daily and apply the vast majority of his thinking to my work - with each and every passing day. I was thankful that Tony agreed to come on the show and talk about fear, managing confidence, performance and more. Since those days, Tony has moved to San Diego and is currently one of the world's leading close quarter combative instructors who has worked with everyone from civilians, military and law enforcement to UFC champions and celebrities. A celebrity in the world of martial arts, Tony is one of the smartest human beings I have ever had the pleasure of calling a true friend. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel. Running time: 1:01:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Tony Blauer. Follow Tony on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting tony blauer ufc

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